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Using Affiliate Marketing and the Internet to Boost Revenue - The Next Web

Using Affiliate Marketing and the Internet to Boost Revenue - The Next Web | Digital Assets | Scoop.it
Using Affiliate Marketing and the Internet to Boost Revenue
The Next Web
Rick Boerebach is a co-founder of ZEEF.com, a curated link directory built by passionate experts.
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5 Habits of Digital Marketing Agencies That Get Results

5 Habits of Digital Marketing Agencies That Get Results | Digital Assets | Scoop.it
digital marketing agency My dad runs his own accounting firm, and has been really successful at it. But he's one of those people who doesn't seem to really understand the internet. He's thought of developing a website, or writing a blog, but ...
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Dam Foundation » Effective marketing includes digital asset ...

Dam Foundation » Effective marketing includes digital asset ... | Digital Assets | Scoop.it
Organizations that can master this complexity seemlessly and in the right portions get the greatest rewards, and their digital asset management process enhances their overall marketing goals. The role of digital asset ...
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Tweets With Images Are 94% More Likely to Be Retweeted

Tweets With Images Are 94% More Likely to Be Retweeted | Digital Assets | Scoop.it
Did you know that tweets containing photos are almost twice as likely to be retweeted as tweets that don't contain photos? But not all pictures are equal.
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Do You Have a Plan for Your Digital 'Estate'?

Do You Have a Plan for Your Digital 'Estate'? | Digital Assets | Scoop.it
When a close family member of mine passed away back in the spring, no one was surprised that this meticulous (Planning for digital assets is often overlooked, but can be very important.
http://t.co/uFaDCDbnGa)...
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Create & Optimize Demand by Integrating SEO, Social & Content Marketing - TopRank

Create & Optimize Demand by Integrating SEO, Social & Content Marketing - TopRank | Digital Assets | Scoop.it

Key excerpt...

 

Planned content designed to provide useful information across the sales cycle is effective and represents the price of admission for the most fundamental of digital marketing initiatives. B2B buyers pull themselves through 70% of the buying cycle before ever talking to a sales rep, so it’s important to gain early awareness and engagement.

 

Applying search and social media optimization best practices for content to become known as “the best answer” wherever prospects are looking or engaging online is where a lot of companies fall down. Therefore, doing so is a competitive advantage.

 

With strategic content marketing, it’s important that B2B marketers make sure SEO is more than just a checklist item.  Include optimization of known demand keywords and topics as part of demand creation efforts through new content and digital assets, social media, advertising and PR. Extend the reach of earned, owned and paid media by including search optimization for those content types as well.

 


Via marketingIO
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marketingIO's curator insight, April 23, 2013 7:49 AM

B2B buyers are, most likely, already involved in the search and understand mode before you reach them, and they're jumping into your marketing and sales process at any given point. So the point: be there as they start their search and info acquisition process.


  • See the article at www.toprankblog.com
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  • iNeoMarketing merges marketing automation with content marketing for a powerful lead management solution, configured and managed by our knowledgeable, experienced staff.  Contact us.
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Digital Cascade | Online Digital Marketing

As a business owner you know the importance of being online, but to really make it work it's been proven that you need to build a sustainable marketing platf...
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Network Marketing Tips

Network Marketing Tips | Digital Assets | Scoop.it
Network marketing tips are given out by tons of folks, but are they good tips? How do you know who to listen to in order to get good network marketing tips?
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Survey: 46% Of Marketers Have Content Marketing Strategy, Only ...

Survey: 46% Of Marketers Have Content Marketing Strategy, Only ... | Digital Assets | Scoop.it
According to the findings, the number one reason marketers are implementing content marketing initiatives is to engage customers and prospects, with 68 percent of respondents claiming it is their primary goal.
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Internet Marketing's Biggest Secret Isn't What You Think ScentTrail Marketing

Internet Marketing's Biggest Secret Isn't What You Think ScentTrail Marketing | Digital Assets | Scoop.it

The Secret To Internet marketing isn't what you think. In fact there is no single "sliver bullet" secret. TEAM comes cloest and here is what to look for in great Internet marketing teams:

Prefer ACTION to JUDGEMENT.LISTEN more than they TALK.Great TALKERS (writers, communicators) too.Less EGO more CURATION. More CURATION than CREATION. Respect each other. Know the TEAM is the thing.


Via Martin (Marty) Smith, Thomas Faltin
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Thomas Faltin's comment, October 8, 2013 11:57 AM
yw :-)
Timothy Jacquet's curator insight, October 9, 2013 5:17 PM

Another great article

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Digital Curation Resource Guide

Digital Curation Resource Guide | Digital Assets | Scoop.it

Digital curation involves selection and appraisal by creators and archivists; evolving provision of intellectual access; redundant storage; data transformations; and, for some materials, a commitment to long-term preservation. Digital curation is stewardship that provides for the reproducibility and re-use of authentic digital data and other digital assets. Development of trustworthy and durable digital repositories; principles of sound metadata creation and capture; use of open standards for file formats and data encoding; and the promotion of information management literacy are all essential to the longevity of digital resources and the success of curation efforts.


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Nevermore Sithole's curator insight, September 4, 2014 3:03 AM

Digital Curation Resource Guide

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SEO or Content Marketing Agency - Who Should Lead Your Online Marketing? - TopRank

SEO or Content Marketing Agency - Who Should Lead Your Online Marketing? - TopRank | Digital Assets | Scoop.it

Condensed...

 

When looking for help with content marketing and content creation, there’s a difference between what one gets from a SEO agency and a content marketing agency. That difference is not so much about one being better than the other, but more about sizing up which is most appropriate for your situation.

 

SEO is accountable to metrics like search visibility, organic search traffic and any measurable actions that lead to and result in conversions. The more content that can serve as a “hook in the water” of search results, the more the SEO can show an impact on the investment.

 

SEO anticipates demand through an understanding of keyword popularity and content marketing creates demand driven by producing content based on the customer journey. Optimization is an effort to improve search visibility of existing content and digital assets as well as the creation of new content according to a target list of keywords.

 

Content Marketing is an approach that emphasizes the thoughtful creation of content for a particular audience designed to influence an action or outcome. Rather than keyword popularity driving content creation, an effort is made to understand the customer buying journey and to architect a content plan that provides the right kind of information and experiences along the buying cycle.

 


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marketingIO's curator insight, May 7, 2013 8:32 AM

We're working throught this issue right now with a client: SEO and Content Marketing. Bottom line: both need to be accomplished in concert. But the real question is how to do this without buying two specialists, i.e., an SEO specialist and a Content Marketing specialist. The solution: an SEO specialist is needed to establish the infrastructure (remodeling existing digital properties, putting in place optimization processes and analytics, etc.) and then ongoing maintenance and improvement, including SEO'ing content marketing output. Content Marketing can be outsourced from the get-go, and over time, brought in house.


  • See the article at www.toprankblog.com
  • Receive a daily summary of The Marketing Automation Alert directly to your inbox. Subscribe here (your privacy is protected).
  • If you like this scoop, PLEASE share by using the links below.
  • iNeoMarketing merges marketing automation with content marketing for a powerful lead management solution, configured and managed by our knowledgeable, experienced staff.  Contact us.
Marketing Quotes's curator insight, May 8, 2013 5:19 AM

Online marketing is continually changing - UK businesses need to keep their finger on the pulse so as not to get left behind.

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How to Manage Your Digital Content Assets and Increase Their Value

How to Manage Your Digital Content Assets and Increase Their Value | Digital Assets | Scoop.it

When marketers adapt a more is better mentality, they essentially create spam that neither their current nor their potential customers want to read.

 

Catchy headlines with useless content may drive readers to a site, but they'll bounce quickly, never to return. A barrage of hastily made videos weakens a customer's reputation and expertise standing in the customer's eye.Instead, think of creating epic content as if it were an investment. Invest the time, invest the money, and your product or company will become an industry expert and leader rather than a nuisance.

 

Now that we've discussed the "why," let's take a look at the "how." Here are a few key strategies for making the most of your digital assets....


Via Jeff Domansky
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Jeff Domansky's curator insight, September 17, 2013 1:40 PM

Rather than just throwing money at content creation, taking a quality over quantity approach can reap greater rewards.