digital marketing agency My dad runs his own accounting firm, and has been really successful at it. But he's one of those people who doesn't seem to really understand the internet. He's thought of developing a website, or writing a blog, but ...
Organizations that can master this complexity seemlessly and in the right portions get the greatest rewards, and their digital asset management process enhances their overall marketing goals. The role of digital asset ...
When a close family member of mine passed away back in the spring, no one was surprised that this meticulous (Planning for digital assets is often overlooked, but can be very important. http://t.co/uFaDCDbnGa)...
Planned content designed to provide useful information across the sales cycle is effective and represents the price of admission for the most fundamental of digital marketing initiatives. B2B buyers pull themselves through 70% of the buying cycle before ever talking to a sales rep, so it’s important to gain early awareness and engagement.
Applying search and social media optimization best practices for content to become known as “the best answer” wherever prospects are looking or engaging online is where a lot of companies fall down. Therefore, doing so is a competitive advantage.
With strategic content marketing, it’s important that B2B marketers make sure SEO is more than just a checklist item. Include optimization of known demand keywords and topics as part of demand creation efforts through new content and digital assets, social media, advertising and PR. Extend the reach of earned, owned and paid media by including search optimization for those content types as well.
According to the findings, the number one reason marketers are implementing content marketing initiatives is to engage customers and prospects, with 68 percent of respondents claiming it is their primary goal.
Digital curation involves selection and appraisal by creators and archivists; evolving provision of intellectual access; redundant storage; data transformations; and, for some materials, a commitment to long-term preservation. Digital curation is stewardship that provides for the reproducibility and re-use of authentic digital data and other digital assets. Development of trustworthy and durable digital repositories; principles of sound metadata creation and capture; use of open standards for file formats and data encoding; and the promotion of information management literacy are all essential to the longevity of digital resources and the success of curation efforts.
When looking for help with content marketing and content creation, there’s a difference between what one gets from a SEO agency and a content marketing agency. That difference is not so much about one being better than the other, but more about sizing up which is most appropriate for your situation.
SEO is accountable to metrics like search visibility, organic search traffic and any measurable actions that lead to and result in conversions. The more content that can serve as a “hook in the water” of search results, the more the SEO can show an impact on the investment.
SEO anticipates demand through an understanding of keyword popularity and content marketing creates demand driven by producing content based on the customer journey. Optimization is an effort to improve search visibility of existing content and digital assets as well as the creation of new content according to a target list of keywords.
Content Marketing is an approach that emphasizes the thoughtful creation of content for a particular audience designed to influence an action or outcome. Rather than keyword popularity driving content creation, an effort is made to understand the customer buying journey and to architect a content plan that provides the right kind of information and experiences along the buying cycle.
When marketers adapt a more is better mentality, they essentially create spam that neither their current nor their potential customers want to read.
Catchy headlines with useless content may drive readers to a site, but they'll bounce quickly, never to return. A barrage of hastily made videos weakens a customer's reputation and expertise standing in the customer's eye.Instead, think of creating epic content as if it were an investment. Invest the time, invest the money, and your product or company will become an industry expert and leader rather than a nuisance.
Now that we've discussed the "why," let's take a look at the "how." Here are a few key strategies for making the most of your digital assets....
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.