Digital Asset Management and Marketing Technology
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Widen digital asset management user community grows as 11 companies choose Media Collective in Q3 2012

Widen digital asset management user community grows as 11 companies choose Media Collective in Q3 2012 | Digital Asset Management and Marketing Technology | Scoop.it

Widen Enterprises closed the third quarter of 2012 with 11 new digital asset management customers, including organizations in the education, consulting, military, restaurant and medical sectors. The Madison, Wisconsin-based digital media solutions company is on pace to break its annual sales records.

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Choosing a digital asset management system: The four phases of the DAM decision journey

Choosing a digital asset management system: The four phases of the DAM decision journey | Digital Asset Management and Marketing Technology | Scoop.it

Searching for the right digital asset management (DAM) system is no easy task. That's why we created this handy guide to help you reach the milestones necessary to implement a DAM system.

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Creative agencies that use digital asset management experience big benefits

Creative agencies that use digital asset management experience big benefits | Digital Asset Management and Marketing Technology | Scoop.it

The focus of an agency’s offering may range from advertising or branding to marketing or interactive design, but one thing they all share is the desire to create. And, create they do. Files upon files are churned out for mood boards, design concepts, new business pitches, client presentations, and ad campaigns. These digital files – or assets – range from page layouts, logos, photos, audio files, and videos at resolutions for both print and web. Storing all these assets in an organized way is no easy task and sharing them efficiently and effectively can be even more daunting.

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Independent consultant Charlie Gray on the Widen User Summit

After we'd wrapped the first annual Widen User Summit, we caught up with independent consultant and longtime Widen DAM user Charlie Gray to get his thoughts ...
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U.S. online ad revenues set another peak in H1, Up 14 percent Y-O-Y

U.S. online ad revenues set another peak in H1, Up 14 percent Y-O-Y | Digital Asset Management and Marketing Technology | Scoop.it

Here are some statistics that might help you hammer out or refine your online ad strategies and make better decisions on where your digital assets fit.

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How brands can utilize the Twitter header photo

Looks like marketers everywhere have yet another digital asset to manage.


Launched this week, Twitter is starting to look more like Facebook, a move that’s great for brands trying to better showcase themselves on the network. For individual businesses and agencies, this presents several opportunities not to overlook.

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Ads on TV and online ads are about to become the same thing

Ads on TV and online ads are about to become the same thing | Digital Asset Management and Marketing Technology | Scoop.it

Today’s TV audiences catch their favorite shows on screens of every size and schedules of their own making. Every day they effortlessly shift their attention from flat-screen to lap-screen to smartphone and back again. Whether connected to viewers via cable, antenna, satellite or Web, the new TV is generally the same viewing experience as the old.


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New integrations, an improved API and Analytics tools make Version 6.2 of the Widen Media Collective the most versatile and powerful Widen digital asset management release yet

New integrations, an improved API and Analytics tools make Version 6.2 of the Widen Media Collective the most versatile and powerful Widen digital asset management release yet | Digital Asset Management and Marketing Technology | Scoop.it

With a new digital watermarking integration, analytics tools that allow administrators to more closely monitor asset activity, PDF export tools and other enhancements, version 6.2 of the Widen Media Collective digital asset management system is the best yet.


“We’ve been listening closely to feedback from our user community, and this is just the first of many releases we’ll be issuing to help them address the pain points they’ve described to us. We know that these enhancements will make our software a far more valuable tool for the marketing and communications teams that depend on it,” said Widen Software Development & Infrastructure Manager Deanna Ballew.

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Business Cards Do High-Tech Work

Business Cards Do High-Tech Work | Digital Asset Management and Marketing Technology | Scoop.it
Many technology companies and entrepreneurs that deal with mostly virtual products are embracing the tactile business card.
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Widen CEO Matthew Gonnering brings home the title as InBusiness Madison's Fittest Executive Under 50

Widen Enterprises CEO Matthew Gonnering was named Madison's "Fittest Executive Under 50" by InBusiness Madison. He was up against some stiff competition, but...
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How Widen digital asset management helped Mercury Marine rebrand and achieve global brand consistency

How Widen digital asset management helped Mercury Marine rebrand and achieve global brand consistency | Digital Asset Management and Marketing Technology | Scoop.it

Mercury Marine has been using Widen for about a year now. We caught up with Michel Bryson, associate manager of global branding, to find out more about how things have been going for them with the Widen Media Collective.

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The disappearing Web: Information decay is eating away our history

The disappearing Web: Information decay is eating away our history | Digital Asset Management and Marketing Technology | Scoop.it

One of the risks of social media marketing. A great illustration of why it's always best to own (rather than just share) content and assets.


You can’t step into the same stream twice, as Heraclitus put it. In other words, much of that information may (and probably will) disappear as new information replaces it, and small pieces of history wind up getting lost.


According to a recent study, which looked at links shared through Twitter about news events like the Arab Spring revolutions in the Middle East, this could be turning into a substantial problem.

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August: U.S. consumers watched nearly 38 billion Web videos

August: U.S. consumers watched nearly 38 billion Web videos | Digital Asset Management and Marketing Technology | Scoop.it

Another month, another record for online video viewership. The most recent comScore data reports that an all-time high of 188 million U.S. consumers watched an estimated 38 billion Web videos in August.


Americans viewed 9.5 billion video ads last month, with each of the top four video ad properties delivering more than 1 billion ads each. Overall, video ads reached 54% of the total U.S. population an average of 58 times during the month.

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Execs remain confident on security while all is not well, survey shows

Execs remain confident on security while all is not well, survey shows | Digital Asset Management and Marketing Technology | Scoop.it

With the number of attacks on the rise, most of the executives in charge of computer security say they're confident that they're prepared.

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