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How do you choose the best Digital Asset Management solution?

How do you choose the best Digital Asset Management solution? | Digital Asset Management and Marketing Technology | Scoop.it

Just compare features and price, right?

Wrong.

It’s deeper than that. It’s not just about picking a place to put your content. DAM is about maximizing the value of your brand assets. To do that well, you need to find the right partner to help you do that.

It’s all about “the fit.”

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Amazon's cloud chief targets "old guard" tech giants

AWS has grown fast because its services are cheap, relatively easy to use and can be shut off or ramped up quickly, depending on companies' needs. Evercore analyst Ken Sena expects AWS revenue to jump 45 percent a year, from about $2 billion this year to $20 billion in 2018.

The division has traditionally been used by start-up tech companies and other smaller businesses. Large corporations, known as enterprises in the tech world, have dabbled with AWS, but most shun cloud-based services for mission critical applications. Jassy said on Wednesday that is changing.

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Digital Asset Management: Sexy? You Bet

Digital Asset Management: Sexy? You Bet | Digital Asset Management and Marketing Technology | Scoop.it

As technology improves, the types of digital assets used in concepts, pitches and campaigns are likely to increase as well. That ups the ante for creative agencies that want to attract and retain new business. All of a sudden, a system for managing the bulging assortment of digital assets starts to look sexy.

So, what is digital asset management (DAM) software?

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Implementing Widen DAM software: Do you know what you're getting yourself into? - VAM & DAM | Widen - Digital Asset Management

Implementing Widen DAM software: Do you know what you're getting yourself into? - VAM & DAM | Widen - Digital Asset Management | Digital Asset Management and Marketing Technology | Scoop.it

Taking the DAM software plunge can be intimidating. Whether you're putting a system in place for the first time or swapping one DAM system out for another, it can feel like there's a bit of mystery surrounding the issue of what exactly happens after you sign on the dotted line.

That's why we put together this video, featuring some of the very people who walk our new customers through the process.

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Facebook's algorithms and what they should mean for how you use DAM software

Facebook's algorithms and what they should mean for how you use DAM software | Digital Asset Management and Marketing Technology | Scoop.it

Chances are that if you're reading this blog and interested in digital asset management software, you don't have much reason to be concerned about that last point. The key thing to take away from this is that, especially on Facebook, engagement matters.


If there's any one reason that DAM matters to the success of your efforts on Facebook, this is it.


Take a look at our DAM software demo options and let us know how you think Widen Media Collective might help you take your Facebook page's performance to the next level.

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What does segmentation and marketing data have to do with digital asset management?

What does segmentation and marketing data have to do with digital asset management? | Digital Asset Management and Marketing Technology | Scoop.it

Our friends at ConceptShare recently posted a blog about the value and implications of having more marketing data to inform your segmentation efforts.

So what does this mean in DAM?

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Hope, change & a reason to believe - Widen Digital Asset Management SaaSifaction 2012

Hope, change & a reason to believe - Widen Digital Asset Management SaaSifaction 2012 | Digital Asset Management and Marketing Technology | Scoop.it

"We believe that anyone purchasing digital asset management deserves the best experience possible and we know we cannot serve 100 percent of the market demand. So the 1 percent that doesn’t fit the Widen DAM model should at least use someone almost as good as Widen."

— Widen CEO Matthew Gonnering

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Organization is the key for visualized success on Facebook

Organization is the key for visualized success on Facebook | Digital Asset Management and Marketing Technology | Scoop.it

It has been well established by several social media experts that photos are usually the best way to gain engagement on Facebook. But how do you keep track of what photos to use? Widen Enterprises CEO Matthew Gonnering weighs in.

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(VIDEO) Widen DAM and Ottawa University's Lee Stadler at HighEdWeb 2012

(VIDEO) Widen DAM and Ottawa University's Lee Stadler at HighEdWeb 2012 | Digital Asset Management and Marketing Technology | Scoop.it

A couple of weeks ago, Nina Brakel Schutt (Widen) and Lee Stadler (Ottawa University) got together at HighEdWeb to speak to a group at the Higher Education Web Professionals conference in Milwaukee. They talked about higher ed communications and marketing, along with how DAM software fits into the strategy behind telling a school's brand story.

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Life Fitness: Widen DAM is easy to use - a Widen DAM software customer interview

"If I can just jump on and learn how to be an admin ... that just shows how easy to use the product is overall."

Kate Bennewitz of Life Fitness says that she and others at the organization are comfortable with Widen digital asset management, in part because it's easy to learn and easy to use.

She also explains why she likes Media Collective's Collections feature.

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Using DAM for global branding at Life Fitness - a Widen DAM software customer interview

Life Fitness has global marketing needs. In this video, Kate Bennewitz explains how Widen Media Collective digital asset management software has helped support their digital media workflow needs across various countries, languages and cultures.

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Meet Life Fitness - a Widen DAM software customer interview

Life Fitness is a global company. In this video, Kate Bennewitz offers an overview of what that means and how Widen's digital asset management software fits into the organization's communications workflows.
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Widen walks for Gilda's Club

Widen walks for Gilda's Club | Digital Asset Management and Marketing Technology | Scoop.it

Some Widen DAM pros took a break from taxonomy, file conversions and adminning to support a local organization at Gilda's Run 2012.


Learn more about Gilda's Club Madison.

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Making your DAM usage better with a Widen end user survey

Making your DAM usage better with a Widen end user survey | Digital Asset Management and Marketing Technology | Scoop.it

Widen has a number of additional services that we provide to our customers to help them not only maintain their digital asset management system, but to continually improve its organization and efficiency for its users. One of the methods is to gather direct feedback from their users via an end user survey.

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Facebook ads really work, just ask Samsung

Facebook ads really work, just ask Samsung | Digital Asset Management and Marketing Technology | Scoop.it

A three-week Facebook ad campaign for the Galaxy S3 smartphone reached over 105 million unique users, and generated $129 million in sales, a 13-times return on a $10 million ad buy.

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Release: Laughlin Constable and Wisconsin Department of Tourism to bring Widen digital asset management into their communications workflows

Release: Laughlin Constable and Wisconsin Department of Tourism to bring Widen digital asset management into their communications workflows | Digital Asset Management and Marketing Technology | Scoop.it

“We’re proud of the fact that we’ve gained the trust of organizations all over the world thanks to our stellar customer service and high-caliber software,” said Widen CEO Matthew Gonnering. “Still, there’s a special satisfaction that comes from helping our Wisconsin neighbors become leaner, meaner marketing machines.”


Take a look at Widen's DAM software demo options.

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Digital Asset Management: Sexy?

Digital Asset Management: Sexy? | Digital Asset Management and Marketing Technology | Scoop.it

Establishing a system for storing, managing and distributing logos, photos, audio, video, design files and other digital assets to clients is probably the least sexy aspect of creative work.

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Marketing Teams: “What Does Marketing Data Have to do with Review and Approval?”

Marketing Teams: “What Does Marketing Data Have to do with Review and Approval?” | Digital Asset Management and Marketing Technology | Scoop.it

We live in a world where astute marketers have an increasing amount of data about customer demographics and behaviour.

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Tips for shooting better video for the non video professional

Tips for shooting better video for the non video professional | Digital Asset Management and Marketing Technology | Scoop.it

Some simple tips from resident video expert Al Falaschi. These should help you create better marketing video, even on your phone's camera.

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What the pros use to market the championship apparel worn by the pros

What the pros use to market the championship apparel worn by the pros | Digital Asset Management and Marketing Technology | Scoop.it

We’ve written before about how Widen has supported the hot market demands of the official apparel suppliers to the NFL, NBA, NHL, and now Major League Baseball — along with many other licensed sports apparel marketers for colleges and universities across the country.

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DAM Lowdown: Widen Offers Enhanced Analytics, Brandworkz Improves Metadata Handling

Widen Updates Its DAM

Speaking of Widen, an update to its DAM system features a new digital watermarking integration, enhanced analytics and enhanced PDF exporting. There’s also a new Web services SOAP API for querying and extracting metadata or images, and the company has announced DAM Administrative Services for day-to-day management of assets and users.

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Life at Life Fitness would be "miserable" without Widen - a Widen DAM software customer interview

What would things be like at Life Fitness without Widen?

"Miserable," says Life Fitness' Kate Bennewitz. It's an important part of her day, and it makes her more efficient. The time savings allows her to get multiple other jobs done and add that much more value to her role at Life Fitness.

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People at Widen are "super helpful" for Life Fitness - a Widen DAM software customer interview

In this portion of our customer interview with Life Fitness, Kate Bennewitz offers her view of the value of the high levels of service that come with being a Widen digital asset management customer.

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Getting digital asset management user adoption at Life Fitness - a Widen DAM customer interview

In this section of our Life Fitness interview, Kate Bennewitz walks us through some of the things the organization has done to get their teams using the Media Collective DAM system to support their digital asset management workflows.

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Widen Enhances Analytics, Adds Watermarking in DAM Update

Widen Enhances Analytics, Adds Watermarking in DAM Update | Digital Asset Management and Marketing Technology | Scoop.it

Widen Media Collective has released an update to its digital asset management system, featuring a new digital watermarking integration, enhanced analytics and updated PDF exporting.

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