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The Top 13 Widen Digital Asset Management Resources for 2013

The Top 13 Widen Digital Asset Management Resources for 2013 | Digital Asset Management and Marketing Technology | Scoop.it

2012 was a big year for content marketing, providing an even greater need for digital asset management solutions at organizations of all shapes and sizes in 2013. In this post to kick off the lucky year ‘13, we bring to you our top DAM blog posts from 2012.

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Digital Asset Management Platforms Embrace Social Collaboration Tools

Digital Asset Management Platforms Embrace Social Collaboration Tools | Digital Asset Management and Marketing Technology | Scoop.it

For many online consumers, it’s hard to imagine the time before user ratings and comments. How else would we know how a particular pair of running shoes fits or how a certain movie or recipe went over among our trusted cohorts? Today’s ubiquitous social collaboration tools inject new insight and efficiency into everyday decisions we make. They fortify our choices with objective input from those who have gone before us and who have no reason to steer us wrong.

Now imagine it’s not running shoes we’re in search of, but the right digital image among thousands to include in a crucial client presentation or national ad campaign. The stakes become a lot higher, as does the value of peer input and experience.

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Longevity in Business: Widen Enterprises makes lasting impression

Longevity in Business: Widen Enterprises makes lasting impression | Digital Asset Management and Marketing Technology | Scoop.it
In 65 years, Widen Enterprises has advanced from engraving plates for newspapers to providing services for marketing and creative teams that improve the managing and sharing of digital images and video files.
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Making Digital Asset Management a Success in Higher Education - Recorded Webinar

Making Digital Asset Management a Success in Higher Education - Recorded Webinar | Digital Asset Management and Marketing Technology | Scoop.it

“Making DAM a success for higher education: How to plan, structure and utilize digital asset management solutions” featured Corey Chimko, the digital asset management administrator for the Cornell University photography department. Corey is among the most knowledgeable and passionate digital asset librarians in higher ed and beyond. He shared great experiences, best practices and practical tips for DAM that could be applied right away.

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Cloud Based Digital Asset Management Picks up Momentum

Cloud Based Digital Asset Management Picks up Momentum | Digital Asset Management and Marketing Technology | Scoop.it
From technology companies, to software, governements and food industries more companies moving to cloud based asset management.
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Release: 16 Organizations, From Higher Education to Manufacturing, Chose Widen DAM Software in Q4 2012

Release: 16 Organizations, From Higher Education to Manufacturing, Chose Widen DAM Software in Q4 2012 | Digital Asset Management and Marketing Technology | Scoop.it

Widen Enterprises, a Wisconsin-based provider of digital asset management (DAM) software and other digital media solutions, became the DAM system provider of choice for 47 new customers adopting the Widen Media Collective cloud-based DAM solution.

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Webinar recording: Take a look at Widen's ConceptShare integration

Webinar recording: Take a look at Widen's ConceptShare integration | Digital Asset Management and Marketing Technology | Scoop.it
Widen Enterprises's insight:

We always want to help equip people with all the information we can about Widen Media Collective and what's new in the digital asset management system. Lately, what's new is our integration with ConceptShare, a great collaboration and annotation platform.


Here's a quick preview of what that integration looks like. If you want to take a deeper dive, scroll to the bottom of this post for a full webinar.

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The latest Widen digital asset management reviews

The latest Widen digital asset management reviews | Digital Asset Management and Marketing Technology | Scoop.it

We recently received a healthy dose of digital asset management reviews for the Widen Media Collective on Capterra. These customer reviews come from those responsible for implementing and administering Widen DAM across a variety of different organizations - from higher ed to healthcare and everything in between.

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Why Widen? (Part 3 of 20) Doing digital asset management in the cloud

For more info on Widen Entrprises: http://www.widen.com/ Widen DAM advisor Brenna Hale why the fact that Media Collective lives in the Amazon Web Services cl...
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Are your assets any less safe in the cloud?

This video interview's topic is cloud security and the question is: are your assets (and other data) any less safe in the cloud? Matthew Gonnering and Gary N...
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Why Widen? (Part 1 of 20) Digital asset management scalability

For more info on Widen Entrprises: http://www.widen.com/ Widen DAM advisor Brenna Hale addresses the issue of scalability in digital asset management softwar...
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Widen Integrates with ConceptShare, Offers DAM Creative Markup & Review Tools

Digital Asset Management (DAM) software company, Widen has integrated with ConceptShare to make DAM software a more collaborative tool.. Topic: Digital Asset Management
Widen Enterprises's insight:

Learn more about the integration here.

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DAM Survival Guide in perspective

DAM Survival Guide in perspective | Digital Asset Management and Marketing Technology | Scoop.it

The way your organization does digital asset management can make or break the success of a lot of your campaigns. David Diamond is the author of DAM Survival Guide. We thought we’d give him a little space in this blog to introduce you to the book and lay out some of the key factors you should consider when making any DAM decisions.

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DAM in the Cloud: Learning from Widen Enterprises

DAM in the Cloud: Learning from Widen Enterprises | Digital Asset Management and Marketing Technology | Scoop.it

Widen's Marketing Manager Jake Athey chatted with ConceptShare about Widen's role in the digital asset management industry.


Learn more about Widen's partners.

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Introducing... Smartimage ~ Image Management Made Simple

Introducing... Smartimage ~ Image Management Made Simple | Digital Asset Management and Marketing Technology | Scoop.it

ne thing we’ve learned, though, is that no one product is a fit for everyone. That’s why we’ve taken the step of creating Smartimage, a brand spanking new web-based image management service that enables design pros and brand owners from organizations of all sizes to make their most crucial brand assets available to those who need them — publicly.

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Widen CEO Matthew Gonnering: 5 Ways Marketing Pros Can Succeed In Digital Media

Widen CEO Matthew Gonnering: 5 Ways Marketing Pros Can Succeed In Digital Media | Digital Asset Management and Marketing Technology | Scoop.it

Your brand has a story, and it’s nearly impossible to tell that story without some form of digital media. As your brand, your product and service offerings, and your organization grow, so too will your library of digital assets. Images, audio, video, documents and more are all vital tools to marketers.

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WAGO Corporation Chooses Widen Enterprises' Media Collective Cloud-Based DAM Software

WAGO Corporation Chooses Widen Enterprises' Media Collective Cloud-Based DAM Software | Digital Asset Management and Marketing Technology | Scoop.it

MADISON, WI--(Marketwire - Feb 6, 2013) -   Widen Enterprises has announced that its cloud-based digital asset management solution, Media Collective, will be adopted by WAGO Corporation, a company that manufactures components for electrical...

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5 Ways Marketing Pros Can Manage Their Digital Assets

5 Ways Marketing Pros Can Manage Their Digital Assets | Digital Asset Management and Marketing Technology | Scoop.it

Your brand has a story, and it’s nearly impossible to tell that story without some form of digital media. As your brand, your product and service offerings, and your organization grow, so too will your library of digital assets. Images, audio, video, documents and more are all vital tools to marketers.

Widen Enterprises's insight:

Check out this piece by Widen CEO Matthew Gonnering.

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5 Keys to Managing Digital Marketing Assets

5 Keys to Managing Digital Marketing Assets | Digital Asset Management and Marketing Technology | Scoop.it
Your brand has a story, and it's nearly impossible to tell that story without some form of digital media. As your brand, your product and service offerings, and your organization grow, so too will your library of digital assets.
Widen Enterprises's insight:

To learn more about Widen digital asset management or just talk to an expert about your general needs, get in touch with us!

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Digital asset management and your brand strategy: an interview with Ellen Maly

Digital asset management and your brand strategy: an interview with Ellen Maly | Digital Asset Management and Marketing Technology | Scoop.it
Widen Enterprises's insight:

There’s no question that a brand needs a strategy to compete and stay strong. It needs a long-term plan that will help customers realize who an organization is and what it stands for in the marketplace. A brand strategy includes all of the thinking that enables an organization to provide long-term marketing support for the brand.


So it’s key to understand an organization’s key audiences, their preferences and expectations from the brand. Because brand strategy ties directly back to business strategy, it’s essential to put systems in place that protect the brand and serve as mechanisms to achieve corporate goals. One tool being used more and more to do that is a digital asset management (DAM) software.

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Make the Most of Metadata: Take Control of Access to Your Assets

These are good times for metadata. In fact, these are great times.


Tagging along (no pun intended) with the barrage of “big data” forecasts by analysts for the last year comes the added bonus of “metadata” to buttress and support the voluminous amounts of data flowing through and clogging the techno pipes of the modern enterprise. And beyond the popular writings in technological forums and online magazines, metadata was also recently cited as one of key tenets of information discovery leading to the charges in the General Petraeus Affair.


Surely, metadata’s time has come.

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Why Widen? (Part 2 of 20) Widen Media Collective is easy to use

For more info on Widen Entrprises: http://www.widen.com/ Widen DAM advisor Brenna Hale addresses the issue of ease of use in digital asset management softwar...
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Where does DAM fit into your broader business strategy? This white paper points to answers. - An Outside Perspective | Widen - Digital Asset Management

Where does DAM fit into your broader business strategy? This white paper points to answers. - An Outside Perspective | Widen - Digital Asset Management | Digital Asset Management and Marketing Technology | Scoop.it
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The Top 13 Widen Digital Asset Management Resources for 2013

The Top 13 Widen Digital Asset Management Resources for 2013 | Digital Asset Management and Marketing Technology | Scoop.it

2012 was a big year for content marketing, providing an even greater need for digital asset management solutions at organizations of all shapes and sizes in 2013. In this post to kick off the lucky year ‘13, we bring to you our top DAM blog posts from 2012.

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Why there’s radical change ahead for the digital asset management industry

Why there’s radical change ahead for the digital asset management industry | Digital Asset Management and Marketing Technology | Scoop.it
Guest Post For marketers, there are big changes ahead for Digital Asset Management.
Widen Enterprises's insight:

According to business research firm Frost & Sullivan, the DAM industry is expected to grow at a compound annual rate of more than 30% and exceed $1 billion in revenues by 2013. Those statistics suggest the number of DAM providers, 170 by software information service Capterra’s count, may grow.

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7 Predictions for Cloud Computing in 2013 That Make Perfect Sense

7 Predictions for Cloud Computing in 2013 That Make Perfect Sense | Digital Asset Management and Marketing Technology | Scoop.it
Every year at this time, analysts, prognosticators and pundits alike try to size up the year ahead in technology. And -- no surprise -- cloud computing is this year's hottest topic.
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