Digital-Asset-Man...
Follow
Find
87 views | +0 today
Scooped by Ron Selvey
onto Digital-Asset-Management
Scoop.it!

DAM Success | What is Digital Asset Management | DAMSuccess.com

DAM Success | What is Digital Asset Management | DAMSuccess.com | Digital-Asset-Management | Scoop.it
What is digital asset management doing to help marketing, creative, and UI development teams? Discover the best practices and get access to loads of free information about the best digital asset management tips, tools, and tricks.
more...
No comment yet.
Your new post is loading...
Scooped by Ron Selvey
Scoop.it!

DAM March Mania — WebDAM Shoots and Scores

DAM March Mania — WebDAM Shoots and Scores | Digital-Asset-Management | Scoop.it
YAY!!! The madness in March is upon us.
more...
No comment yet.
Scooped by Ron Selvey
Scoop.it!

Why My Grandma Knows the Term “Cloud Computing”

Why My Grandma Knows the Term “Cloud Computing” | Digital-Asset-Management | Scoop.it
How do you know when a company is ready to upgrade to a forward-thinking and well-adopted technology? It's simple – when it’s gone from being an industry buzzword to something that even grandparents know about.
more...
No comment yet.
Scooped by Ron Selvey
Scoop.it!

10 Hot Emerging Cloud Companies. Go WebDAM!

10 Hot Emerging Cloud Companies.  Go WebDAM! | Digital-Asset-Management | Scoop.it
In 10 Hot Tech Startups For November, cloud-based startups play a prominent role.
more...
No comment yet.
Rescooped by Ron Selvey from digitalassetman
Scoop.it!

The Image Language: An Interactive Visual Experiment

The Image Language: An Interactive Visual Experiment | Digital-Asset-Management | Scoop.it

This is an interactive visual experiment, created to explore the possibilities of two things: words and images. Using the most popular online search engine we are able to write with images. Every word we search online is represented by the first image that Google Image shows, turning them into a new language.


Via Andrea Zeitz, digitalassetman
more...
No comment yet.
Rescooped by Ron Selvey from digitalassetman
Scoop.it!

Digital storytelling: How to tell a story that stands out in the digital age?

Digital storytelling: How to tell a story that stands out in the digital age? | Digital-Asset-Management | Scoop.it

"So, how do you tell a story in the digital age that stands out, captures people’s attention and gets them to act, engage with your institution? My favourite story for quite some time now and one I’ve been showing in workshops around the world is the story of the Troy public library."

 

Ok -- the author here isn't writing anything revolutionary. So you can skim the text. But watch the 2.5 minute video! It's the reason I selected this piece.

 

The video is brilliant -- and a perfect example of how story triggers can make a difference in social causes and social cause marketing.

 

The video is about a library. It is controversial. Now I am a big fan of libraries so I was rooting for it (my personal bias). And the video itself is a really good example of a digital story.

 

I say 'story triggers' because the library used story elements and metaphors that sparked stories within the viewer's/reader's brains. The library did not actually tell a full-blown story yet the public reaction was immediate and powerful.

 

Go watch the video! Then share what you think.

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it ;


Via Karen Dietz, digitalassetman
more...
No comment yet.
Rescooped by Ron Selvey from digitalassetman
Scoop.it!

Measuring Your Brand Equity : Branding Strategy Insider

Measuring Your Brand Equity : Branding Strategy Insider | Digital-Asset-Management | Scoop.it
Brand equity measurement is a core discipline of The Blake Project.

Via digitalassetman
more...
No comment yet.
Scooped by Ron Selvey
Scoop.it!

Intuitive Taxonomy Builder with Drag & Drop Hierarchical Support - WebDAM

Intuitive Taxonomy Builder with Drag & Drop Hierarchical Support - WebDAM | Digital-Asset-Management | Scoop.it
What are the three most important words in DAM (forgive the cliché)? Consistency, consistency, and CONSISTENCY!
more...
No comment yet.
Scooped by Ron Selvey
Scoop.it!

Bringing DAM, CMS and CXM Together « Digital Asset Management – DAM-it! – The Blog

Bringing DAM, CMS and CXM Together « Digital Asset Management – DAM-it! – The Blog | Digital-Asset-Management | Scoop.it
more...
No comment yet.
Scooped by Ron Selvey
Scoop.it!

WebDAM Breaks Records and Exceeds Goals in 2012 « Digital Asset Management – DAM-it! – The Blog

WebDAM Breaks Records and Exceeds Goals in 2012 « Digital Asset Management – DAM-it! – The Blog | Digital-Asset-Management | Scoop.it
more...
No comment yet.
Scooped by Ron Selvey
Scoop.it!

DAM Lowdown: Its's another DAM (Digital Asset Management) hot week!

It’s another DAM hot week. In this week’s digital asset management news, Picturepark partners south of the border and nearer home, Australian broadcast/multimedia facility FATS Digital expands its digital asset management capability, law...
more...
No comment yet.
Scooped by Ron Selvey
Scoop.it!

3 ways to prep for a move to the cloud

3 ways to prep for a move to the cloud | Digital-Asset-Management | Scoop.it
Don't skimp on the steps necessary to ready your business for cloud computing (3 ways to prep for a move to the cloud http://t.co/Azw57TNW...)...
more...
No comment yet.
Rescooped by Ron Selvey from Digital-Asset-Management
Scoop.it!

DAM Success | What is Digital Asset Management | DAMSuccess.com

DAM Success | What is Digital Asset Management | DAMSuccess.com | Digital-Asset-Management | Scoop.it

What is digital asset management doing to help marketing, creative, and UI development teams? Discover the best practices and get access to loads of free information about the best digital asset management tips, reviews, tools, and tricks.

more...
No comment yet.
Scooped by Ron Selvey
Scoop.it!

Assets and audiences: the primary building blocks of your digital strategy | Inspired by Coffee

Assets and audiences: the primary building blocks of your digital strategy | Inspired by Coffee | Digital-Asset-Management | Scoop.it
To structure our thinking about digital strategy we are developing a framework together with Jim Richardson of Sumo.
more...
No comment yet.
Scooped by Ron Selvey
Scoop.it!

WebDAM Partner Program

WebDAM Partner Program | Digital-Asset-Management | Scoop.it
Digital Asset Management, Image Library, Digital Asset Management Software, Online DAM
more...
No comment yet.
Scooped by Ron Selvey
Scoop.it!

The Battle Between Cloud & On-Premise: 5 Things to Consider

The Battle Between Cloud & On-Premise: 5 Things to Consider | Digital-Asset-Management | Scoop.it
Each day, I speak to dozens of IT & Marketing professionals who share their preferences, strategies, and opinions around cloud solutions vs on-premise solutions.
more...
No comment yet.
Rescooped by Ron Selvey from digitalassetman
Scoop.it!

Social Media Marketing Takes Off in 2013 #infographic

Social Media Marketing Takes Off in 2013 #infographic | Digital-Asset-Management | Scoop.it
Social media marketing refers to the process of gaining website traffic or attention through social media sites. Social media marketing programs usually center on efforts to create content that attracts attention and encourages readers to share it with their social networks.

 

A corporate message spreads from user to user and presumably resonates because it appears to come from a trusted, third-party source, as opposed to the brand or company itself. Hence, this form of marketing is driven by word-of-mouth, meaning it results in earned media rather than paid media.


Via Gregg Breward, digitalassetman
more...
No comment yet.
Rescooped by Ron Selvey from digitalassetman
Scoop.it!

3 different futures for marketing technology

3 different futures for marketing technology | Digital-Asset-Management | Scoop.it

As illustrated in the graphic above, we consider three possible futures for marketing technology:

Diversified with no real center of gravity (kind of what we have today), on the left. Consolidated into a handful of all-in-one marketing suites, in the upper right. A few consolidated platforms with highly diversified ecosystems of specialized apps, in the lower right.


Via digitalassetman
more...
No comment yet.
Rescooped by Ron Selvey from digitalassetman
Scoop.it!

Social Is Seo And Content Is Social [Infografic]

Social Is Seo And Content Is Social [Infografic] | Digital-Asset-Management | Scoop.it

You probably have already heard that Social Media is the new SEO, too. The reason isn’t rocket science. Major search engines are focused on delivering the best possible search experience to their users.

 

Otherwise, they cease to become “major” search engines. That being the premise — sites offering more relevant content get more visibility in the SERPs (Search Engine Results Pages).

 

Read More At: http://jupiterjimsmarketingteam.com/2012/10/13/content-is-still-king-social-media-and-seo/

 

 


Via Antonino Militello, digitalassetman
more...
No comment yet.
Rescooped by Ron Selvey from digitalassetman
Scoop.it!

The Content Strategy Quad

The Content Strategy Quad | Digital-Asset-Management | Scoop.it

What It All Means

At the center is the core content strategy, the central idea for using content to achieve an organization's business goals. To achieve that strategy most effectively, we look at four closely related components (the four areas of the quad):


Via digitalassetman
more...
No comment yet.
Scooped by Ron Selvey
Scoop.it!

DAM Success | What is Digital Asset Management | DAMSuccess.com

DAM Success | What is Digital Asset Management | DAMSuccess.com | Digital-Asset-Management | Scoop.it
What is digital asset management doing to help marketing, creative, and UI development teams? Discover the best practices and get access to loads of free information about the best digital asset management tips, tools, and tricks.
more...
No comment yet.
Scooped by Ron Selvey
Scoop.it!

Social Collaboration comes to Digital Asset Management Solutions.

Social Collaboration comes to Digital Asset Management Solutions. | Digital-Asset-Management | Scoop.it
more...
No comment yet.
Scooped by Ron Selvey
Scoop.it!

Digital Asset Management Coalition: Mary Yurkovic

Digital Asset Management Coalition: Mary Yurkovic | Digital-Asset-Management | Scoop.it
Digital Asset Management Coalition | The DAM industry's best writers, bloggers, and gurus...
more...
No comment yet.
Rescooped by Ron Selvey from digitalassetman
Scoop.it!

The Content Strategy Quad

The Content Strategy Quad | Digital-Asset-Management | Scoop.it

What It All Means

At the center is the core content strategy, the central idea for using content to achieve an organization's business goals. To achieve that strategy most effectively, we look at four closely related components (the four areas of the quad):


Via digitalassetman
more...
No comment yet.
Scooped by Ron Selvey
Scoop.it!

Log In | DAMSuccess.com

Log In | DAMSuccess.com | Digital-Asset-Management | Scoop.it
more...
No comment yet.
Scooped by Ron Selvey
Scoop.it!

So You’ve Got Their Attention - Now What? How to Make the Most of Your Owned Digital Assets

So You’ve Got Their Attention - Now What? How to Make the Most of Your Owned Digital Assets | Digital-Asset-Management | Scoop.it
This year Razorfish and Adobe conducted a study - the first of its kind - on how businesses use their owned properties to target consumers in a meaningful way. This Targeting Readiness Study was based on input from more than 120 U.S.
more...
No comment yet.