Digital Archeology
5.0K views | +0 today
Follow
Digital Archeology
Seeking the best in digital consumption, transmedia exploration and immersive entertainment.
Curated by Binary Racoon
Your new post is loading...
Your new post is loading...
Rescooped by Binary Racoon from #transmediascoop
Scoop.it!

Medienwoche 2012 - Best of Transmedia Entertainment Worldwide

A short overview of good examples in the sense of Transmedia Storytelling.

Via Simon Staffans
more...
No comment yet.
Scooped by Binary Racoon
Scoop.it!

How Transmedia Storytelling will Transform the Role of the Content Strategist — WhatWorksWhere.com

How Transmedia Storytelling will Transform the Role of the Content Strategist — WhatWorksWhere.com | Digital Archeology | Scoop.it

How users consume content is changing at a rapid rate. Social Media, mobile and Gamification have all created a need for how brands conceptualise, create, syndicate, manage and optimise content. This shift in thinking means content strategists will need to be cross-discipline. To meet this user generated demand for a Transmedia experience content strategy needs to shift from static content, served up to a passive audience through informative messages, to dynamic content co-created with a participatory audience through interactive messages...

more...
No comment yet.
Scooped by Binary Racoon
Scoop.it!

The Transmedia Approach

The Transmedia Approach | Digital Archeology | Scoop.it
Integration is chaos. With so many agency / channel specialists – clients waste a ton of money paying for redundancies in their big agency fees.
more...
No comment yet.
Scooped by Binary Racoon
Scoop.it!

Racontez-leur des histoires pour mieux les séduire

Racontez-leur des histoires pour mieux les séduire | Digital Archeology | Scoop.it

 

 
Le narratif plus que l’argumentatif
En y réfléchissant de plus près, quand on allume la TV ou que l’on discute avec ses amis que fait-on ? On se raconte les nouvelles, les histoires croustillantes tout simplement. Oui mais comment se souvient-on des légendes et autres mythes ? Et bien ce sont les gens eux-mêmes qui perpétuent leurs existences grâce à leurs réactions, à leurs discussions et donc à leur transmission via le bouche à oreille. En regardant à la loupe, on comprend donc que ce qui a toujours fasciné les gens ce sont les récits, les anecdotes.

more...
No comment yet.
Rescooped by Binary Racoon from Transmedia lab
Scoop.it!

Transmedia : Alt-Minds, back from Gamescom

Transmedia : Alt-Minds, back from Gamescom | Digital Archeology | Scoop.it

Alt-Minds présenté à la Gamescom de Cologne, découvrez les premiers accueils des journalistes sur notre projet transmedia ainsi que l'actu récente de l'expérience


Via Transmedia lab
more...
No comment yet.
Rescooped by Binary Racoon from Stories - an experience for your audience -
Scoop.it!

Is Myth Dead? Part 1: What is Myth and how did we kill it? 

Is Myth Dead? Part 1: What is Myth and how did we kill it?  | Digital Archeology | Scoop.it
“Everything is flux.” Heraclitus
It may seem that the word “myth” has lost its meaning to us as a psychological or spiritual term. No, the situation is more drastic than that. Myth has become the...

Via Hans Heesterbeek
more...
No comment yet.
Scooped by Binary Racoon
Scoop.it!

The Hunger – An Immersive Theatre Experience – The Arts Scene

The Hunger – An Immersive Theatre Experience – The Arts Scene | Digital Archeology | Scoop.it
See on Scoop.it – Tracking Transmedia The story of Hansel and Gretel is one that we all have heard at somepoint in our lives. This iconic fairy-tale of german origin was first published in 18...
more...
No comment yet.
Rescooped by Binary Racoon from #transmediascoop
Scoop.it!

Bringing brands & stories to life through transmedia creativity

Transmedia can take many different forms and can require highly varying budgets, some of which are unattainable to smaller brands and many creative projects.

Via Simon Staffans
more...
No comment yet.
Rescooped by Binary Racoon from #transmediascoop
Scoop.it!

What is the future of storytelling? Immersion, interactivity, integration and impact

What is the future of storytelling? Immersion, interactivity, integration and impact | Digital Archeology | Scoop.it
As consumer technology evolves at an ever-quickening pace, opportunities for new forms of storytelling are emerging. Experimentation is all well and good, but what do audiences actually ...

Via Simon Staffans
more...
No comment yet.
Rescooped by Binary Racoon from #transmediascoop
Scoop.it!

Scholastic's Hit-Maker on Hunger Games, Digital Reading and Transmedia | Digital Book World

Scholastic's Hit-Maker on Hunger Games, Digital Reading and Transmedia | Digital Book World | Digital Archeology | Scoop.it
We spoke with Scholastic VP, editorial director and publisher David Levithan about the success of the Hunger Games as an e-book and what's new in transmedia.

Via Simon Staffans
more...
No comment yet.
Rescooped by Binary Racoon from #transmediascoop
Scoop.it!

Building the Narrative: Transmedia storytelling in professional sports

Building the Narrative: Transmedia storytelling in professional sports | Digital Archeology | Scoop.it
Within any form of entertainment lies numerous narratives, designed to engage the audience. Television shows, books and films are all examples of entertainment that utilize plot development and cha...

Via Simon Staffans
more...
No comment yet.
Rescooped by Binary Racoon from #transmediascoop
Scoop.it!

Pamela Rutledge: Transmedia Storytelling for Branding & Education

Presentation at American Psychological Association National Convention 2012.

Via Simon Staffans
more...
Jeni Mawter's curator insight, January 21, 2013 9:18 PM

It's all about the experience!

Scooped by Binary Racoon
Scoop.it!

Transmedia – the ketchup effect

Transmedia – the ketchup effect | Digital Archeology | Scoop.it
Transmedia, as we all know, originated some 20 years ago. As a practice it has existed way longer, depending on how you define it, with the Bible being quoted as one of the first instances of trans...
more...
No comment yet.
Scooped by Binary Racoon
Scoop.it!

Why Storytelling Is The Ultimate Weapon

Why Storytelling Is The Ultimate Weapon | Digital Archeology | Scoop.it
In business, storytelling is all the rage. Without a compelling story, we are told, our product, idea, or personal brand, is dead on arrival.
more...
No comment yet.
Scooped by Binary Racoon
Scoop.it!

Arte dans la « Spiral » du transmédia- Ecrans

Arte dans la « Spiral » du transmédia- Ecrans | Digital Archeology | Scoop.it
Cette production européenne, qui débute ce soir, est à la fois une série policière et un jeu en ligne.
more...
No comment yet.
Rescooped by Binary Racoon from Richard Kastelein on Second Screen, Social TV, Connected TV, Transmedia and Future of TV
Scoop.it!

Why Social TV Engagement has Yet to Gain Traction « Transmedia ... | Young Adult and Children's Stories

Why Social TV Engagement has Yet to Gain Traction « Transmedia ... | Young Adult and Children's Stories | Digital Archeology | Scoop.it
Large developing markets such as Brazil, India and China are more likely to fully exploit the capabilities of emerging connected TV platforms and services than their counterparts in developed Western markets — such as the ...

Via Richard Kastelein
more...
No comment yet.
Rescooped by Binary Racoon from Narration transmedia
Scoop.it!

POV Hackathon: Five Projects Aiming to Re-Invent the Documentary for the Web

POV Hackathon: Five Projects Aiming to Re-Invent the Documentary for the Web | Digital Archeology | Scoop.it

Adnaan Wasey: "Later this month, teams of filmmakers and developers will be challenged to create web documentary prototypes — be they mobile sites, web apps, widgets, games or something we’ve never seen before — over two days of intense collaboration."


Via The Digital Rocking Chair, Kuenca
more...
No comment yet.
Rescooped by Binary Racoon from Fact. Disruptive Transmedia Network
Scoop.it!

Transmedia storytelling: what's the alternative to alternate reality games? (Wired UK)

Transmedia storytelling: what's the alternative to alternate reality games? (Wired UK) | Digital Archeology | Scoop.it
Transmedia storytelling usually ends up in the shape of alternate reality games, which all-too-often become scheduled, passive on-rales experiences for the user. How can content creators make it more meaningful?

Via Fact.
more...
No comment yet.
Scooped by Binary Racoon
Scoop.it!

tremulus: a storytelling game of lovecraftian horror

tremulus is a storytelling RPG where you and your friends get together and create a haunting story in the vein of HP Lovecraft's works.
more...
No comment yet.
Rescooped by Binary Racoon from Transmedia: Storytelling for the Digital Age
Scoop.it!

Rick Heinrichs Talks FOURTH WALL STUDIOS and The Gamblers

Rick Heinrichs Talks FOURTH WALL STUDIOS and The Gamblers | Digital Archeology | Scoop.it

Christina Radish:  "Rick Heinrichs Talks About Interactive Transmedia, Collaborating with Creative Directors Like Tim Burton, His Directorial Debut for THE GAMBLERS Pilot & More" ...


Via The Digital Rocking Chair
more...
No comment yet.
Rescooped by Binary Racoon from #transmediascoop
Scoop.it!

Interview with Transmedia Author: Andrea Phillips

Interview with Transmedia Author: Andrea Phillips | Digital Archeology | Scoop.it

Last week, I reviewed A Creator’s Guide to Transmedia Storytelling, by Andrea Phillips. As part of the deal, I had a lovely online chat with Ms. Phillips. We talked for the better part of an hour, and she proved to be an absolute gem: approachable, easy-going, and a true aficionado of the transmedia arts. From that really long talk, here are some of the more interesting bits.


Via Simon Staffans
more...
No comment yet.
Rescooped by Binary Racoon from #transmediascoop
Scoop.it!

The End of TV as We Know It & The Birth of Transmedia

Doug Scott, President, OgilvyEntertainment and Matt Doherty, Transmedia Architect, Ogilvy & Mather Worldwide presented The End of TV as We Know It & The Birth of Transmedia at the 21st Century Storytelling Conference: Content, Context and Conversations sponsored by Microsoft, Ogilvy & BrainJuicer on July 31, 2012 in Chicago.


Via Simon Staffans
more...
No comment yet.
Rescooped by Binary Racoon from #transmediascoop
Scoop.it!

Transmedia: A Case Study for Brand Strategy

Transmedia: A Case Study for Brand Strategy | Digital Archeology | Scoop.it
What is Transmedia?Defined by Screen Australia as “Storytelling across multiple forms of media, with each element making distinctive contributions to a user’s understanding of the story universe, including where…...

Via Simon Staffans
more...
No comment yet.
Rescooped by Binary Racoon from #transmediascoop
Scoop.it!

Modern Mythology: Modern Mythology and the Transmedia Revolution

Modern Mythology: Modern Mythology and the Transmedia Revolution | Digital Archeology | Scoop.it

Storytelling isn’t an irrelevant pastime in today’s high-speed digital society—in fact, it may be the key to our species’ continued survival.


Via Simon Staffans
more...
No comment yet.