How users consume content is changing at a rapid rate. Social Media, mobile and Gamification have all created a need for how brands conceptualise, create, syndicate, manage and optimise content. This shift in thinking means content strategists will need to be cross-discipline. To meet this user generated demand for a Transmedia experience content strategy needs to shift from static content, served up to a passive audience through informative messages, to dynamic content co-created with a participatory audience through interactive messages...
Le narratif plus que l’argumentatif En y réfléchissant de plus près, quand on allume la TV ou que l’on discute avec ses amis que fait-on ? On se raconte les nouvelles, les histoires croustillantes tout simplement. Oui mais comment se souvient-on des légendes et autres mythes ? Et bien ce sont les gens eux-mêmes qui perpétuent leurs existences grâce à leurs réactions, à leurs discussions et donc à leur transmission via le bouche à oreille. En regardant à la loupe, on comprend donc que ce qui a toujours fasciné les gens ce sont les récits, les anecdotes.
Large developing markets such as Brazil, India and China are more likely to fully exploit the capabilities of emerging connected TV platforms and services than their counterparts in developed Western markets — such as the ...
Adnaan Wasey: "Later this month, teams of filmmakers and developers will be challenged to create web documentary prototypes — be they mobile sites, web apps, widgets, games or something we’ve never seen before — over two days of intense collaboration."
Transmedia storytelling usually ends up in the shape of alternate reality games, which all-too-often become scheduled, passive on-rales experiences for the user. How can content creators make it more meaningful?
Last week, I reviewed A Creator’s Guide to Transmedia Storytelling, by Andrea Phillips. As part of the deal, I had a lovely online chat with Ms. Phillips. We talked for the better part of an hour, and she proved to be an absolute gem: approachable, easy-going, and a true aficionado of the transmedia arts. From that really long talk, here are some of the more interesting bits.
Doug Scott, President, OgilvyEntertainment and Matt Doherty, Transmedia Architect, Ogilvy & Mather Worldwide presented The End of TV as We Know It & The Birth of Transmedia at the 21st Century Storytelling Conference: Content, Context and Conversations sponsored by Microsoft, Ogilvy & BrainJuicer on July 31, 2012 in Chicago.
What is Transmedia?Defined by Screen Australia as “Storytelling across multiple forms of media, with each element making distinctive contributions to a user’s understanding of the story universe, including where…...
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