In some ways, Russell Quinn has spent his life running from technology, in search of connection. Now after a string of behind-the-scenes successes, Quinn may be about to transform the art of storytelling itself.
Avec le transmedia, l’interconnexion des contenus recrée de la rareté. Les contenus se piratent, mais pas l’expérience que l’on en fait. Des musiciens comme Nine Inch Nails, Björk, Lady Gaga, Arcade Fire l’ont bien compris. Ils cultivent auprès de leurs fans un univers artistique dense constitué de contenus ne se cantonnant pas qu’à la musique. Liés entre eux, ces contenus (concerts compris) procurent une expérience tout à fait unique qui constitue un nouveau gisement à monétiser.
Chaunton: "Keep in mind that Rides.tv is technically still in beta, so there’s no guarantee that any of these series will stick around, but here are three cool new transmedia story experiences to check out" ...
Augmented Reality is still emerging out of the woods from a technological and awareness viewpoint and already rising from the hype haze is one of the most synergistic applications yet - 'historical & futuristic' factual stories viewed in contextual...
Via Jeni Mawter
This Is XboxMicrosoft patent reveals immersive gaming environmentPCWorldIn the system outlined in the patent, "An immersive display environment is provided to a human user by projecting a peripheral image onto environmental surfaces around the user.
Stories are powerful things. The International OCD Foundation is putting transmedia storytelling to work in its new campaign to raise awareness and overcome stereotypes about Obsessive Compulsive Disorder (OCD) called Dare to Believe…Together We Can Beat OCD. Stories are a primal form of communication that allows us to capture and share authentic human experience.
Today’s Quickfire Q&A is with New York-based Social Designer, Andrew Shea. He talks everything from wanting to be Michael Jordan to writing his recent book, Designing For Social Change. To see Andrew...
Brian Anthony Hernandez: "Pop megastar Lady Gaga just revealed on her Little Monsters social network that her forthcoming album, "ARTPOP," will be an app-based multimedia experience for iPad, iPhone, other mobile devices and desktop."
Perhaps the best thing to come out of MTV’s prioritization of "reality" TV over music videos is that more artists have sought more creative means to tell their stories--including releasing interactive videos online that transcend the TV broadcast...
This year marks the 75th anniversary of the publication of The Hobbit and HarperCollins will be launching a nationwide campaign to encourage readers to embrace the works of J.R.R Tolkien. The campaign will include interactive and inspiring activities across the county to coincide with the novel’s anniversary on September 21st.
A London event to mark the occasion will see an authentic hobbits’ ‘Second Breakfast’ in the gardens of Fulham Palace on Saturday 22nd. The traditional surroundings will be transformed into the magical world of The Shire.
Preceding the activity on the 22nd, over 29,000 schools will be invited to host their own second breakfast on 21st September. In addition to the school activity, hundreds of thousands of Hobbit fans across the UK will be encouraged to throw their own second breakfasts, celebrating ideals such as friendship, camaraderie and of course a love of good food which are core themes of Tolkien’s classic.
Canada is home to many groundbreaking transmedia initiatives and projects. The Ghost Town Project, on ideaBOOST, being one of them and well worth supporting.
Described as "a Kickstarter for business development," ideaBOOST. is an innovative business and creative development lab for digital entertainment. To learn more, click here for an excellent Marketwire post by Aaron Broverman.
"I am a little obsessed with the Big Red Squid, a.k.a. Humbolt Squid or the Kraken. I even named my company after it - Red Squid Lab. I am also a little obsessed with transmedia storytelling. I think it is a fascinating way to tell stories. So, as I am prone to do, I decided to see what these two obsessions have in common.This is what I cam up with" ...
INA Global, the Revue of Creative Industries and Media...
The cultural industries, especially the audiovisual sectors (television and cinema, among others), have been going through deep changes related to the convergence of technologies, and with what Henry Jenkins calls “Convergence Culture”. These two movements have helped bring about the emergence of new production strategies: cross-media, transmedia storytelling (Henry Jenkins), deep media (Franck Rose), and media mix (Mizuko Ito) have gradually been making their appearance in the audiovisual landscape since the 1990s.
Behind these fashionable words are narrative and economic realities and a wish, on the part of the production industry, to put in place competitive creative strategies. For the audience, especially fans, there is a desire to immerse themselves in the discovery of storytelling worlds, just as there is a desire to hijack them and make them their own.
This article aims to scrutinize the phenomenon of transmedia storytelling in order to explain the mechanisms and the challenges for the cultural industries, in particular film and television. In the first instance, we will give a panorama of the definitions covered by the term. We will then look at how production strategies help bring about the creation of narrative worlds and of augmented storytelling. We will finish by explaining how alternate reality games (ARG) are examples – both immersive and hybrid – of transmedia creation....
“But how can one profit from transmedia?”, or something along those lines, is the kind of question you’re more than likely to get when discussing transmedia with your friends, peers or clients. But what they actually mean is the following: can transmedia be a viable advertising tool to promote products/services?
I’m beginning to see evidence of video game fatigue in my kids and their friends. Could it be that even they’ve become numbed by the hours of time spent pushing buttons and joysticks? As their fatuation with video games starts to wane, they’re actually re-discovering simple pleasures—shooting baskets, imaginative play, card and board games, and yes, storytelling.
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