Kaplan worked with Weiler on "Pandemic 1.0", a Transmedia project Weiler describes as an experiment in breaking down the fourth wall. While Weiler's short film "Pandemic" premiered at Sundance in 2011, "Pandemic 1.0," an alternate reality game, was hosted live in conjunction with the film in Park City, Utah. Weiler's project garnered a lot of attention and showcased the possibilities cross-platforming different experiences with film can open up to audiences.
WHAT MAKES FOR GOOD TRANSMEDIA STORYTELLING? Kaplan believes a Transmedia project must stand on its own. He likes to use the visualization of a pyramid to describe a documentary project integrating a Transmedia component: "One side is film and one side is technology, and the third side is marketing/fundraising. The constraints these three apply are really valuable. If you don't understand the boundaries of the creative process and the marketing process, you're just building tech. The same applies if you are just thinking creative, then you're not thinking about audience engagement or the technological advancements that are there to facilitate your message, and you end up with a skewed result. Looking through this three-sided prism allows a lot of the strengths of these disciplines to shine, and that's what Transmedia really is."
We think of movies as linear progressions. It’s generally a story with a beginning, middle, and end--and it’s always something we consume from start to finish. Timo Arnall of Berg shows us all just how dated this view of video has become.
Finally A TV Ad That Encourages Hand Gestures: Brainient Taps Kinect For ...TechCrunchBy adding interactive elements to connected TV ads Brainient will be able to offer advertisers the ability to track brand engagement and recognition on the...
A transmedia campaign is only as good as its co-creators. Many originators—filmmakers, authors, musicians—are excellent at their art form, understanding how to use the medium to its best potential. Instead of forcing them to fumble through new and unknown platforms, it is much better to partner with creators who hold an expertise in those areas. These co-creators can advise and produce excellent extensions, fully utilizing the benefits of other platforms.
The art of storytelling has always been subject to change. Through the process of digitalization and the accompanying media convergence, we’re now on the verge of a quantum leap. We are no longer viewers, listeners, readers, users, or players.Today, we are “experiencers”, whose roles and behaviors change based on how we use and approach media.
With this reality in mind, we take this opportunity to propose eleven theses on the future of storytelling.
The Armageddon Letters, a transmedia project developed for the 50th anniversary of the Cuban missile crisis, has been launched to deliver behind-the-scenes accounts of the October 1962 confrontation that brought the world to the brink of nuclear war.
Via The Digital Rocking Chair
The way I write has fundamentally changed. I used to outline or write a treatment — maybe create backstory or generate character notes. From there I'd move into constructing a three-act screenplay. Since I tend to work in the horror genre, I'd often find myself adhering to scripting conventions — scare in the first five pages, introduce all my main characters before page 15 — not to mention a host of other trappings that dictated the way in which I told a story. Convention dictated that authorship was within my hands and the more thought-out and developed the script was, the less likely it would be subject to outside interference. Also, not to mention, the intended experience from an audience perspective was a passive one. They would sit, watch and hopefully enjoy and then maybe tell someone else about it.
This is no longer the case. We are now in a time of open creativity when amateurs and professionals are collaborating around media in ways similar to how those in the open-source software movement work together to develop, share and maintain software code. As this emerging participatory culture becomes more common within media it will forever change the relationship between creator and audience. The audience will become collaborators and, ironically, could replace distributors, especially if filmmakers can efficiently cross-pollinate the audiences that they build with other filmmakers, musicians, game designers and/or software developers.
The Concept Of Story Architecture
What was once a single-format design for me is changing. I now consider my process akin to architecture, where storytelling, technology, gaming, delivery and experience design work together to serve the stories I wish to tell.
The process starts with the creation of a storyworld bible, a document that provides an overview of the experience that I wish to create. It shows the relationships between storylines, characters, locations and interactions online and in the real world. Media consumption habits of the audience are considered and there is focus placed on how to build story bridges that provide seamless flow across devices and screens.......
Jonna Lee anonymously conquered YouTube, but her new tracks reveal all...
iamamiwhoami is a slice of synth-pop built on a multimedia guessing game. The project was launched in December 2009 as a YouTube channel where an anonymous artist (now known to be Swedish singer-songwriter Jonna Lee, right, from Linköping) posted short, esoteric music videos. In September this year she finally goes mainstream -- her first official album Kin will play out as a short film with nine connected tracks.
Early iamamiwhoami videos contained a numerical code in their titles (220.127.116.11.18.104.22.168.18.1.1110 spells "mandragora jk") and featured Lee, who kept her identity secret until her twelfth video, t, in June 2010. "The name of the project was a reflection of my new identity," says the 30-year-old. "Before iamamiwhoami, I was a very different musician -- my songs were simpler, quieter. And I didn't use words."...
New York Times (blog)A Digital Tool to Unlock LearningNew York Times (blog)Now they both say that the digital learning not only increases student attention and engagement in school — a finding that conforms with research (pdf, p.
The Center for Social Media showcases and analyzes media for public knowledge and action—media made by, for, and with publics to address the problems that they share.
Josh Freund reminds us one of the most interesting area for those who make documentaries: the archives. Working with archives takes time and specific skills such as for instance the ability to select scenes from footage (frequently shot at the time for reasons totally different from current needs) in order to reinsert them in a new context in a relevant and original way.
The non-linear navigation is a tool that allows you to explore materials that would otherwise be buried in a hard disk.
A tool which better than any other responds to the needs of deepening topics mainly for educational purposes, though not exclusively.
Chaunton: "No, we’re not talking about the wealthiest 1% that the Occupy Wall Street movement has fixated on (at least not really). We are talking about the fictional 1% that runs the world in the new Cinemax series Hunted" ...
Plongée dans le XVIIIème siècle bordelais est devenu possible grâce au dispositif de réalité augmentée immersive développé par la société Heritage Prod. A l’aide d’un Ipad 2, les visiteurs de Bordeaux peuvent voir apparaître devant eux les monuments disparus et vivre des scènes historiques du XVIII ème.
Data Storytelling: More Immersive and Easier on the BrainSmart Data CollectiveI recently read The Art of Immersion by self-described digital anthropologist Frank Rose – a book about how the Internet is changing storytelling.
Frank Rose: "For all the buzz this year about social TV, it's mainly been about connecting fans with fans—which is nice as far as it goes, but that's not terribly far. What if you could jump the fiction-reality barrier and connect fans with characters? Then it might start to get interesting" ...
At the Center for Future Storytelling, researchers envision how technology can give people more control over TV programs they encounter and stories they follow.
Gardner: What was discussed at the Story 3.0 gathering?
Bove: One topic was a project from my group called “surround vision” in which we are saying “let’s take your high-definition television set and add augmented reality to it.” What that means is you’re watching a debate, a talk show, an entertainment program, a sporting event, and it’s the same thing everybody else can see. So you’d say, “I want to see the audience’s reaction to what Jay [Leno] just said.” On “The Tonight Show” there’s always a camera pointed at the audience, but most of the time the feed doesn’t go out. What if those additional video feeds were available and all I had to do was take my iPhone and hold it up and look around behind me? Or during a debate I could look at the reactions of the other candidates to what the person at the podium just said. I would not then be relying on the producer providing the video to decide which view I ought to see. Or for a sporting event, I may want to look at the other end of the field than what they are showing right now. The field is surrounded by cameras, so video is being shot.
We are looking at a variety of content ranging from entertainment to sports to news and public affairs....
Countless childhood dreams are fulfilled by Kinect Sesame Street TV, the Xbox game which lets children (of all ages) play witht Elmo, Cookie Monster, and the rest of the Sesame Street gang. Mashable's Lifestyle Editor Andrea Smith has more.
Sesame Workshop has teamed up with Microsoft to create Kinect Sesame Street TV — one of the most innovative children’s video games we’ve seen in a while. With the help of the Microsoft Kinect sensor, it puts kids (and adults) into the game, letting them engage and interact with their favorite characters.
We were immediately impressed with the way the game offers simple instructions to help kids set up their position in front of the Kinect. Cooper, a new furry character on Sesame Street, created digitally just for this season, introduces himself and guides the user as they place themselves in front of a mirror. This is really helpful because kids have a natural tendency to creep closer to the TV as they play and talk to the characters.
And kids will play with them! There are eight interactive games that take kids through everything you would expect from a Sesame Street title. Elmo offers instructions on how to play with him and Paul Ball, another new character....
Remember when we said that Google Glass needed Gucci and Prada to reinvent its tech as cool? Well, apparently they took the advice pretty literally.
They’ve just revealed the first, first-person documentary (short) shot through Google Glass, and it’s from the perspective of famous fashion designer Diane von Furstenberg, during her hectic Sunday at New York Fashion Week....
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