"The experts from the Financing and Management modules that have come to Ronda in the last weeks have coincided in at least 3 basic truths.
INFORMATION IS KEY. You need to know about the market, about your competitors, about social trends. Bernie Stampfer said he spends one hour reading Screen and Variety, everyday. Laurence Clerc started her session with data: do you know how many screens are there in your country? Do you know how many films are released per year? Did you know the average French goes to the cinema 5.5 times per year; British 2.7; Spanish, 1.9; German 1.6? How do you plan getting people to the cinemas to see your film? Documentary producer Christine Camdessus put it this way: Do your research: it is not infrequent to spend months developing a documentary that has already been made… Gathering information helps you for grab the opportunities of the present and prepare for the future...."