It’s an ever-increasing refrain--agencies need to make things....
Here are five steps agencies need to take to start creating “makeable ideas” that will lead to “makeable things":
1. MAKE THE CREATIVE PROCESS OPEN-SOURCE
From traditional creatives to coders, UX designers to fashion designers, bring in people with different skills sets. You’re ideating for a different solution, you need different inputs.
2. THINK PLATFORMS, NOT CAMPAIGNS
It’s not about a 30-second spot or banner ad. It’s about ideas that can evolve and support a multitude of additional ideas.
3. UNDERSTAND APIS
Can your idea connect to the Internet? If not, it’s probably not a viable platform for the 21st century....