"Somethin’ Else has developed a multi-platform storytelling kit, Story Farm, based on its work for Company Pictures' Skins drama on Channel 4.
The kit is a software platform, together with a package of strategic and support services, designed to give dramas or soaps an integrated transmedia aspect, using web-based platforms and social media.
Somethin’ Else is taking Story Farm to MIPTV, where it is looking to license it to producers, broadcasters and brands.
The Story Farm software enables the writing, scheduling and publishing of content to digital platforms. It is designed to be used by story editors and scriptwriters, including importing from scriptwriting software. Images and video can also be loaded on directly by the production team.
The system contains tools designed to track content through broadcasters’ compliance processes. It also has a comprehensive verification system to ensure smooth scheduling and commercial-grade reliability for time-sensitive publishing, such as simultaneously with television shows...."
Via siobhan-o-flynn, Simon Staffans