If Ubisoft's leak-ridden reveal of Assassin's Creed 4: Black Flag was a ship, it would have already sunk to the bottom of the ocean. While hundreds of journ…
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Seeking the best in digital consumption, transmedia exploration and immersive entertainment.
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Binary Racoon
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This video captures a really extraordinary and timely conversation that was recently hosted by the Annenberg Innovation Lab as part of its 2013 research summit. The panel was called “Transmedia and the Future of Television,” but it was really much more focused on exploring the future of television Delete the scoop?
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This short film, created by our Madrid office, is a tutorial for storytelling, brand content and transmedia. It illustrates Draftfcb's commitment to creating... Via Simon Staffans
Binary Racoon's insight:
see...so simple to understand. ;) Delete the scoop?
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Wired's exclusive look at Microsoft's next-gen console, Xbox One.
Binary Racoon's insight:
Xbox One, welcome. Delete the scoop?
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The Dreamlands is a weekend camper fantasy larp based on the fantastical tales of H.P. Lovecraft. It will occur during the summer solstice of 2013 on privately owned land near the Mojave Desert. There will be a heavy emphasis on role-playing, immersion, and player agency. A call-less combat system will be utilized that makes fighting, which should be rare, involved, tiring, and deadly. The event will have very few numbers (no levels, no build points, no XP, etc.) and the only math should involve bargaining and trade.
If this first chapter is successful, a Dreamlands larp may repeat once a year. This particular event is for people ages 18 and older only. Sign up to play here
SYNOPSIS Documents are forthcoming, but here is the very brief explanation: The Dreamlands is a one-shot weekend camping larp based on the works of author H.P. Lovecraft and others. It is being run by Aaron Vanek, a veteran larper and co-founder of Live Game Labs.... Via siobhan-o-flynn
Binary Racoon's insight:
this is very, very, dangerous... Delete the scoop?
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From the NFB press release:
"Tom Perlmutter, the head of the NFB, announced that we will be driving an initiative to launch a new international multi-platform destination for viewing and engaging with the world’s best documentaries. The service will be on a subscription basis, and will include new forms of interactive documentary and will feature content that is curated, bilingual and eventually multilingual. It will launch in 2014 with an initial rollout in North America and Europe.
Audiences for documentary festivals like Hot Docs and IDFA are growing. People are increasingly searching to deepen their understanding of the world around them, and documentaries help them do that. There is currently only a very limited existing service that provides documentary audiences with a focused, coherent way of accessing the great work that is being produced worldwide. This new NFB service will do exactly that.
As Tom Perlmutter notes -
As one of the most important world centres for documentary, we have a responsibility to audiences here and around the world, and to the documentary community, to respond to those needs.... Via siobhan-o-flynn Delete the scoop?
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There is alternately a grand hemming and hawing about the death of TV or the renaissance of television. What’s going on? As TV network ratings fluctuate and while cable networks set ratings records an increasing number of people are cutting the... Delete the scoop?
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We left off establishing the new reality of the entertainment industry. There is no longer a traditional network model. Digital has completely disintermediated traditional narrative structures forever. Via siobhan-o-flynn
Binary Racoon's insight:
this is the quote of the month: "And for those who put off the word transmedia, I sort of question whether or not you have an imagination. Because if you had an imagination this transmedia “thing” would literally be getting you off right now due to the endless possibilities of extending your content." Delete the scoop?
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Lisa Hsia, executive vice-president of Bravo Digital Media at NBCUniversal, gives us five predictions for the Social TV industry over the next few years. Via siobhan-o-flynn Delete the scoop?
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AAAAAAAAAA. Lego. Steampunk. Official. Coming in July. We have pics and info. AAAAAAAAAA. Delete the scoop?
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Next year, I predict that augmented reality (AR) will be everywhere. Here are my five reasons why: Via Gary Hayes
Binary Racoon's insight:
The Glass are coming. that's enough reason for me. 
Gary Hayes's curator insight,
May 6, 8:16 AM
Quote "It doesn’t exist, and it probably won’t. Augmented Reality is a horizontal technology, which means that the nigh-limitless applications make it a challenging endeavor to develop the Evernote-YouTube-Wordpress-Instagram of Augmented Reality. We did however see the AR Angry Birds, and even if it isn’t official it’s still a pretty clear indication that a successful AR game could lead the way for massive adoption. There are already some good examples out there, like the new JengAR game that inserts the 3-D content into the environment itself rather than needing a printed image." 
Jeni Mawter's curator insight,
May 7, 11:52 PM
Children's and Young Adult writers need to write with Augmented Reality technology in mind. Delete the scoop?
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It’s an ever-increasing refrain--agencies need to make things....
Here are five steps agencies need to take to start creating “makeable ideas” that will lead to “makeable things": 1. MAKE THE CREATIVE PROCESS OPEN-SOURCE From traditional creatives to coders, UX designers to fashion designers, bring in people with different skills sets. You’re ideating for a different solution, you need different inputs. 2. THINK PLATFORMS, NOT CAMPAIGNS It’s not about a 30-second spot or banner ad. It’s about ideas that can evolve and support a multitude of additional ideas. 3. UNDERSTAND APIS Can your idea connect to the Internet? If not, it’s probably not a viable platform for the 21st century.... Via siobhan-o-flynn 
Julieta Belloso's comment,
May 7, 9:42 PM
Importante para que no se quede en un producto cross media y por el contrario, se dejen "huecos narrativos" para que los fans o usuarios extiendan la narrativa.
Reina Díaz's comment,
May 8, 10:30 PM
Siento que se le deja la chamba a los productores de dejar esos "huecos" que mencionas, Julie. Pero desde mi perspectiva, no se necesita dejarlos para que los prosumers entren en acción.
Jeanette's comment,
May 8, 11:30 PM
Los prosumers abren huecos si no los hay :P
Para eso se pintan solos. Delete the scoop?
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Via Gary Hayes
Gary Hayes's curator insight,
May 1, 10:17 AM
Quote "Processing this data is one thing. Interpreting its impact on your strategy for programming, marketing, and engagement is up to you. What’s clear is that what we think about social media, entertainment, and influence and how consumers are behaving can only teach us about how to be more engaging, entertaining, and how to create and steer experiences that matter to consumers and producers. So what’s your second and third screen experience? Have you defined it? If not, this is the time to develop an engaging multi-screen experience because it’s already happening with or without your design. 
Mattia Nicoletti's curator insight,
May 2, 1:39 AM
It is engagement on entertainment... Engagetainment Delete the scoop?
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Coldplay’s brand of arena-ready rock songs tend to have an epic feel. Delete the scoop?
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Frank Rose: "It's never been easy to market an indie film—but in a blockbuster universe, getting people to care about a low-budget production devoid of stars and lacking the enormous, built-in fan base of The Dark Knight or The Hunger Games can seem all but impossible." Via The Digital Rocking Chair
Binary Racoon's insight:
Thank you Mr Rose 
Henrik Safegaard - Cloneartist's curator insight,
May 24, 4:36 AM
Frank says: "Your community are those people who want your film to succeed as much as you do, and are willing to do anything and everything they can do to help it get there. They are the people who are willing to spend their Saturday afternoon putting up posters for you in their local towns. They are the ones who can’t wait to meet others who share a similar passion for your project. The real value of community is that these are the people who will tell ten others to go see your movie. And there’s nothing more powerful (and inexpensive) than leveraging the passion of your community." Click above and read the full story and see the video. 
Digital Cinema in Transition's curator insight,
May 24, 10:46 AM
We're still collecting surveys at http://www.digitalcinema.ca 
Bart van Maanen's curator insight,
May 25, 4:28 AM
Het promoten van 'kleine', onafhankelijk geproduceerde films is vaak moeilijk. Hier een schets van een andere weg naar een groter publiek. Productie en promotie van films kunnen door internet en IP tv sowieso niet meer op de oude manier. Delete the scoop?
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A story worth telling is not enough, its just part of the equation. If we’re going to en... Via Transmedia Ready Delete the scoop?
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Intensities Journal, Special Issue
"The term ‘transmedia storytelling’ has become a common one in media and cultural studies in recent years. Described by Henry Jenkins as stories told across multiple media, transmedia storytelling is not just an adaptation from one medium to another. Rather,
In the ideal form of TS, each medium does what it does best — so that a story might be introduced in a film, expanded through television, novels, and comics, and its world might be explored and experienced through game play. Each franchise entry needs to be self-contained enough to enable autonomous consumption. That is, you don't need to have seen the film to enjoy the game and vice-versa. (Jenkins, 2003: online)
Video-games are among the media most frequently cited in discussions of transmedia storytelling, and academic analysis of video-games is many and varied. In this special issue, however, we turn our analysis to board games, and ask how they can be examined through the model of transmedia storytelling; what processes of adaptation are at work in turning a board game into a film or vice versa; and how do these adaptations or transmedia stories affect the ways in which the different texts are read and understood..." Via siobhan-o-flynn Delete the scoop?
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Newsweek talks to the creators of today’s most addictive shows about what they’re doing to make sure we just can’t stop. Delete the scoop?
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Black Crown is a web-based story-game that will use micropayments to unlock extra narratives and social elements. Delete the scoop?
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The following post was commissioned the International Association of Business Communications ( IAB...
The more the audience can participate in your storyworld, the greater their emotional connection. By now you’ve heard the buzz about transmedia storytelling, right? Stories that reach fans across multiple delivery platforms, like those created by the big entertainment franchises (Star Wars, Batman, Glee, American Idol, Halo, Harry Potter and more). Or the big consumer brands, whose inventive story-centric experiences have deepened customer engagement (like Coca-Cola, Audi, Old Spice, Mattel, Wrigley and Levi’s). Or a new class of independent experience designers who are pioneering this art form with more imagination than money. They are tapping into the power of new digital platforms, devices and social media. All of which is leading many marketers to believe that transmedia storytelling is the future of brand building and consumer engagement. By using these new techniques, marketers expand their brand campaigns across various media, reach new audiences, deepen engagement, and delight in the story and its messages.... Via siobhan-o-flynn Delete the scoop?
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Redefining TV: Tim Kring at MIPTV 2013 As the re-inventor of classic sci-fi and thriller genres, as in Heroes, Conspiracy For Good, Touch and Daybreak, Tim Kring continues to evolve new ways to reach... Via Gary Hayes
Gary Hayes's curator insight,
April 25, 12:16 AM
As the re-inventor of classic sci-fi and thriller genres, as in Heroes, Conspiracy For Good, Touch and Daybreak, Tim Kring continues to evolve new ways to reach an audience. The next generation of storytelling will be less about TV, and more about reaching audiences on multiple platforms. Delete the scoop?
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Via Simon Staffans
Binary Racoon's insight:
"Any phrase that said: I’m doing things that don’t fit into a neat little box. It’s not exactly a television show or movie or video game. It’s not a book or a comic. It’s not any of those things but it might be some of those things. It might be highly interactive and social or maybe it’s not. It may be a standalone story or vast storyworld made up of a dozen individual stories. It may be told live or produced well in advance. It may be any number of things. But the one thing it is, for sure, is something that doesn’t fit in a box...call it whatever you want, maybe they’ll use “Transmedia” or maybe they’ll call it “Interactive” or “Multi Platform” or, please oh please “Crazy Shit”. I would so love to apply for a “Crazy Shit” grant!" Delete the scoop?
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Is there a recipe Hollywood can follow to create the next mega-success like Marvel Studios’ The Avengers? Delete the scoop?
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Defiance, a science fiction television series that launched alongside a massively multiplayer online video game earlier this month, is an experiment in cross-media storytelling. Via Gary Hayes
Gary Hayes's curator insight,
May 1, 2:48 AM
Quote " Creating truly cross-media experiences isn’t easy. It takes considerably more resources and a collective team that can explore new ideas but also agree and execute upon a single vision. That could be a difficult transition, given the traditional leadership and ‘final say’ that has been enjoyed by directors in the media industry for many decades. “The experiments in cross-media content will only increase as technology continues to develop.”Scheduling could also be problematic. The time needed to write a books, develop a video game and shoot a TV show varies; George R.R Martin takes a number of years to write each instalment in the Game of Thrones series, for example, which would be tricky to coincide with an annual TV season. Delete the scoop?
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Earlier this year Microsoft gave us our first look at IllumiRoom, a new technology that uses a Kinect-enabled projector to extend the game-playing environment from the television screen into the living room.
Binary Racoon's insight:
it is coming. Same video that we saw a few months back, but this time with commentaries. Delete the scoop?
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"I like to be a pirate, a pirate's life for me.
And all my friends are pirates and they sail the b.b. sea.
Got a Jolly Roger, it's a black and white and vast.
So get out of your skull and crossbones
I'll run it up your mast." - Monty Python