Digital Archeology
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Digital Archeology
Seeking the best in digital consumption, transmedia exploration and immersive entertainment.
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Rescooped by Binary Racoon from #transmediascoop
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Initiative Vermisste Kinder [Missing Children's Initiative] or Transmedia at its finest.

Initiative Vermisste Kinder [Missing Children's Initiative] or Transmedia at its finest. | Digital Archeology | Scoop.it

Ntabo0: "Using several media channel to tell their story (across several platforms, complementing each other), they were able to engage and convert people into brand evangelist (active seekers in this case) and exponentially increase the search radius. This campaign is simply brilliant."


Via The Digital Rocking Chair, Simon Staffans
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Rescooped by Binary Racoon from Transmedia: Storytelling for the Digital Age
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SocialSamba's Aaron Williams on Hashtag Killer, working with USA, and that interactive Emmy

SocialSamba's Aaron Williams on Hashtag Killer, working with USA, and that interactive Emmy | Digital Archeology | Scoop.it

Frank Rose: "For all the buzz this year about social TV, it's mainly been about connecting fans with fans—which is nice as far as it goes, but that's not terribly far. What if you could jump the fiction-reality barrier and connect fans with characters? Then it might start to get interesting" ...


Via The Digital Rocking Chair
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