Have you steered clear of Pinterest because you’ve heard talk that it’s a female dominated, crafting ghetto? If so, you’re missing out on an important social media marketing opportunity regardless of whether your business is B2C, B2B, not-for-profit or solopreneur oriented.
As social media’s answer to scrapbooking, Pinterest started as one of the few social media networks where early adopters were women. With its meteoric growth this year, Pinterest’s audience has shifted. As with other newer social media platforms, it’s critical as a marketer to stake out your turf and build your base before you discover you’re significantly behind your competitors. (Check out my five tips to get started on Pinterest with examples!)
Here are seven useful data-driven insights and the related marketing implications to persuade you to hop onto Pinterest.