Digital Archeology
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Digital Archeology
Seeking the best in digital consumption, transmedia exploration and immersive entertainment.
Curated by Binary Racoon
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Rescooped by Binary Racoon from Transmedia: Storytelling for the Digital Age
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How to find an audience for your indie film

How to find an audience for your indie film | Digital Archeology | Scoop.it

Frank Rose:  "It's never been easy to market an indie film—but in a blockbuster universe, getting people to care about a low-budget production devoid of stars and lacking the enormous, built-in fan base of The Dark Knight or The Hunger Games can seem all but impossible."


Via The Digital Rocking Chair
Binary Racoon's insight:

Thank you Mr Rose

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Bart van Maanen's curator insight, May 25, 2013 4:28 AM

Het promoten van 'kleine', onafhankelijk geproduceerde films is vaak moeilijk. Hier een schets van een andere weg naar een groter publiek. Productie en promotie van films kunnen door internet en IP tv sowieso niet meer op de oude manier.

Rescooped by Binary Racoon from Transmedia: Storytelling for the Digital Age
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Henry Jenkins on 'Spreadable Media,' why fans rule, and how 'The Walking Dead' takes on a life of its own

Henry Jenkins on 'Spreadable Media,' why fans rule, and how 'The Walking Dead' takes on a life of its own | Digital Archeology | Scoop.it

Frank Rose: '"If it doesn't spread, it's dead": With this pithy dictum, Henry Jenkins summed up the nature of media distribution in the Internet age.'


Via The Digital Rocking Chair
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The Digital Rocking Chair's curator insight, January 18, 2013 2:45 AM

You should also check out Spreadable Media's website.

Mattia Nicoletti's curator insight, January 19, 2013 3:15 AM

Spreadable media is ispirational for the next tv. It's about spreading contents through media. It's about web 1.0 and 2.0. It's about retro culture. 

 

In this interesting interview what comes out is that storytelling and simplicity is a winner in a spreadable world.

Brad Tollefson's curator insight, January 23, 2013 5:49 PM
Spreadable Media on preorder...