Brands Capitalize on the 'Impending Apocalypse' - Businessweek | Digital and Social Media News | Scoop.it
Brands Capitalize on the 'Impending Apocalypse'
Businessweek
On Monday, Jell-O released a TV spot in which a company executive decked out in survivalist fatigues ascends a Mayan temple with a crate of Jell-O pudding.