Digital and Social Media Marketing Strategy

It's easy to put together the front end of a website and mock up the back end. That's bad for anyone building a serious businesses that solves tough problems.

JJ Ramberg, the entrepreneur and host of MSNBC's Your Business , knows how you can keep your employees enthusiastic throughout the day.

Click to enlarge: Source: Socialcast … HT: SocialWayne (What do #SocialMedia Managers *Really* Do All Day? http://t.co/NazntqEyZl #Infographic)

I have a confession. I’m a 40-year old, married mother of four… social networking addict.

This post is one on personal branding and how a blog can communicate so much more than the typical resume. Though we still live in an age where the resume continues to be a necessary part of the employment cycle, if you want that competitive edge, having a blog will make all the difference; a welcomed addition to your employment strategy.

To build the most successful small business in the world, it takes 10 key principles.

Traditional marketing - at it’s best - generates ‘top-of-the-funnel’ leads while traditional sales - at it’s best - converts a small percentage of those leads into sales. While in the meantime, marketing blames sales for not delivering enough new business, and sales blames low customer conversion on the lack of quality support from marketing. So what’s the missing link?

Time is one of the most important elements of life that we have or, better said, don’t have enough of. That means that any tool that has the function of reducing your workload should be considered a blessing.

Regardless of whether you are in business, trying to put your startup on the map, new to the working world or focus mostly on non-profit work, LinkedIn is a very good networking tool to help you achieve your professional goals.

The key to every site’s success is through good marketing and promotion. Even if you have really good and substantial content on your site, you still need to promote it to avoid getting left behind the competition. In the internet community, the best way to achieve an increase in website traffic and revenue is to take advantage of social media. When used correctly, this tool can provide a platform for brand awareness, exposure, networking, and a huge boost in traffic & sales.

Since there are so many different definitions of social media, let’s clarify what we’re talking about here. Social media are primarily Internet- and mobile-based tools for sharing and discussing information. The term most often refers to activities that integrate technology, telecommunications and social interaction, and the construction of words, pictures, videos and audio. This interaction, and the manner in which information is presented, depends on the varied perspectives and "building" of shared meaning among communities, as people share their stories and experiences.

Every CMO's nightmare. Lots of things happening – but where's the ROI on this? – Is the million dollar question. Whether you're a B2B, B2C or C2C portal – Social and Mobile is the future. On the Social front, there … Continue reading → ...

Quora, the social Q&A platform, is beginning to get its sea legs. There are so many ways to use Quora, well beyond just asking and answering questions. Some people like to answer and ask questions.