Digital and Social Media Marketing focusing on Generation Y
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Social Media Marketing Trends for 2014 | Social Media Today

Social Media Marketing Trends for 2014 | Social Media Today | Digital and Social Media Marketing focusing on Generation Y | Scoop.it
Here's my take on 5 social media marketing trends for 2014.
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Comment fidéliser la génération Y en 5 étapes clés

Comment fidéliser la génération Y en 5 étapes clés | Digital and Social Media Marketing focusing on Generation Y | Scoop.it
Fidéliser la jeune génération, sinécure des entreprises actuelles ? Découvrez comment fidéliser les digital natives en 5 étapes simples
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Why Generation Y Yuppies Are Unhappy

Why Generation Y Yuppies Are Unhappy | Digital and Social Media Marketing focusing on Generation Y | Scoop.it
Lucy is part of Generation Y, the generation born between the late 1970s and the mid 1990s. She's a unique brand of yuppie, one who thinks they are the main character of a very special story. Only issue is this one thing: Lucy's kind of unhappy.
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Génération Y : des corps étrangers pour les entreprises

Génération Y : des corps étrangers pour les entreprises | Digital and Social Media Marketing focusing on Generation Y | Scoop.it
Les jeunes de moins de 30 ans débarquent dans le monde du travail avec des codes et des motivations bien différents de ceux de leurs aînés.
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A la recherche d'une Université ? LinkedIn veut vous aider

A la recherche d'une Université ? LinkedIn veut vous aider | Digital and Social Media Marketing focusing on Generation Y | Scoop.it
Selon Reuters, après avoir lancé les pages d'université LinkedIn compterait s’ouvrir aux plus de 13 ans. Un bon moyen de cibler les étudiants, collégiens et lycées.
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Monopoly Remakes Infused With Brands | Branding Magazine

Monopoly Remakes Infused With Brands | Branding Magazine | Digital and Social Media Marketing focusing on Generation Y | Scoop.it
Did you know that Hasbro's new Monopoly Empire now features brands instead of regular fields such as Top Hat and Boardwalk?
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Are Video Interviews the Future of Hiring? [INFOGRAPHIC]

Are Video Interviews the Future of Hiring? [INFOGRAPHIC] | Digital and Social Media Marketing focusing on Generation Y | Scoop.it
This detailed infographic explores the growth and reasoning behind video interviews, including a few secrets for best Skype practices.
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Les jeunes et l’Internet mobile en 2013

Les jeunes et l’Internet mobile en 2013 | Digital and Social Media Marketing focusing on Generation Y | Scoop.it
Voici une étude (menée ici par Mediametrie) qui confirme le formidable essor de l'Internet mobile et plus particulièrement chez les jeunes de 15 à 24 ans. Une information qui fait directement éch
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Les bons et les mauvais élèves de la vie privée sur Internet

Les bons et les mauvais élèves de la vie privée sur Internet | Digital and Social Media Marketing focusing on Generation Y | Scoop.it
Comme tous les ans depuis 2011, l’ONG américaine EFF (Electronic Frontier Foundation) publie son rapport « Who has your back ?
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Quand Microsoft regarde les fanboys d'Apple et de Samsung se battre - Geeks and Com'

Quand Microsoft regarde les fanboys d'Apple et de Samsung se battre - Geeks and Com' | Digital and Social Media Marketing focusing on Generation Y | Scoop.it
Microsoft vient de mettre en ligne une publicité qui se moque des disputes entre utilisateurs d'Apple et ceux de Samsung autour du meilleur téléphone.
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 COMMUNICATION CAMPAIGN CORNER: THE CASE OF ADIDAS ORIGINAL

 COMMUNICATION CAMPAIGN CORNER: THE CASE OF ADIDAS ORIGINAL | Digital and Social Media Marketing focusing on Generation Y | Scoop.it
Jean-François Hung, 13th March 2013
Jean-françois Hung's insight:

In 2012, Adidas launched the TV advertisement “all originals represent” embracing the streets and sidewalks lifestyles across the globe. The campaign is based on “the desire for self expression” and enables people to share their creativity and what originality means for them. After a brief analyze of the segmentation, the generation Y appears to be the target audience that Adidas Original reaches. The brand clearly uses emotional appeals and affective tactics regarding the message design conveyed in the TV advertisement (stylish, endorsement of celebrities, the tagline “represent your crew”). Thus the stage of the hierarchy of effects that is stimulated in this campaign is the Liking. This campaign is extended with a digital operation. An online voting competition aims indeed at achieving the same objectives across the feelings of belongingness. 

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The Appearance of Social Media – Fake Twitter Followers « Branding Magazine

The Appearance of Social Media – Fake Twitter Followers « Branding Magazine | Digital and Social Media Marketing focusing on Generation Y | Scoop.it
In a vast majority of cases the number of Twitter followers of some famous brands and celebrities are no doubt, fake. But, can we approximate the percentage of these fake followers?
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Pave: alternative to costly college loans

Pave: alternative to costly college loans | Digital and Social Media Marketing focusing on Generation Y | Scoop.it
A way out of debt and a network to help launch your career. That's what Pave is offering students and young professionals trying to pursue their passions without taking out more loans.
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C'est pas mon idée !: Oubliez les "GenY", pensez aux "Silver Surfers" !

C'est pas mon idée !: Oubliez les "GenY", pensez aux "Silver Surfers" ! | Digital and Social Media Marketing focusing on Generation Y | Scoop.it
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A Few Tips on Targeting Generation Z | Branding Magazine

A Few Tips on Targeting Generation Z | Branding Magazine | Digital and Social Media Marketing focusing on Generation Y | Scoop.it
Gen Z represents those born between the early 90's and mid 2000's. This group is next after millennials and grew up more digitally connected than any other generation.
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U.S. Banking Apps Report: Customer Reviews

U.S. Banking Apps Report: Customer Reviews | Digital and Social Media Marketing focusing on Generation Y | Scoop.it
Jean-françois Hung's insight:

This report from Xtreme Labs gives insights about how bank's mobile offering is performing according to customer feedback, what areas need improvement and how competitors can compare to each others.

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The Management Style of Gen Y

The Management Style of Gen Y | Digital and Social Media Marketing focusing on Generation Y | Scoop.it
Micro-management, hierarchy and a demand for authority were all qualities that defined the workplace of the baby-boomers and the members of Gen X, but this pyramid-like work structure is fast becoming obsolete for Gen Y.
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Should You Build a Responsive Site or a Native Mobile App?

Should You Build a Responsive Site or a Native Mobile App? | Digital and Social Media Marketing focusing on Generation Y | Scoop.it
The first thing you need to do is forget about buzzwords and lingo and focus on the actual needs of your business.
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32 publicités créatives et bien pensées qui se camouflent dans notre environnement

32 publicités créatives et bien pensées qui se camouflent dans notre environnement | Digital and Social Media Marketing focusing on Generation Y | Scoop.it
Les publicités rivalisent d'imagination et d'ingéniosité pour se faire le plus remarquer dans la rue. Certaines utilisent l'environnement qui les entoure à bon escient pour attirer l'attention des passants.
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La start-up d'objets connectés Withings s'appuie sur l'Etat pour poursuivre sa croissance

La start-up d'objets connectés Withings s'appuie sur l'Etat pour poursuivre sa croissance | Digital and Social Media Marketing focusing on Generation Y | Scoop.it
Bpifrance va apporter 11 millions d'euros à la start-up d'objets connectés.
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If the Mona Lisa Winks at You, Don't Freak Out | Branding Magazine

If the Mona Lisa Winks at You, Don't Freak Out | Branding Magazine | Digital and Social Media Marketing focusing on Generation Y | Scoop.it
Orange played around with the famous Mona Lisa painting to point out that travelling is full of suprrises, but that there's one thing travellers won't be surprised about...
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Dailymotion-Yahoo! : cacophonie entre l'Etat et Orange

Stéphane Richard, PDG de France Telecom, reconnaît "une divergence sur le niveau du partenariat" avec le gouvernement, qui a bloqué le rachat du groupe français.
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Behind the scenes of a McDonald's advertisement photoshoot | Digital Trends

Behind the scenes of a McDonald's advertisement photoshoot | Digital Trends | Digital and Social Media Marketing focusing on Generation Y | Scoop.it
McDonald's Director of Marketing tackles a popular fan question by taking you behind the scenes of an advertisement photoshoot.
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DIGITAL IN 2013: Make your brand more than your product

DIGITAL IN 2013: Make your brand more than your product | Digital and Social Media Marketing focusing on Generation Y | Scoop.it
Established in 1972, Cossette is a fully integrated marketing communications agency with a leading role in Canada and can call on a network of specialized agencies operating around the world.
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Child of the 90s - Internet Explorer Commercial 2013

Through this commercial Microsoft is promoting their new product Internet Explorer 10. The company has rebuilt their old web browser and is now offering a much faster and more user friendly tool with new improved technology. In the commercial, Microsoft wants to reach and attract “the Childs of the 90s” as a segment by using different symbols that the target audience group associates with the 1990s, like Tamagochi, Pogs, Trolls and so on. By using those symbols the company wants to induce emotions like nostalgia and recognitions of the audience. 

 

The target group does already have a picture of Internet Explorer as the previously largest and only web browser from the beginning of the Internet. However, during the last couple of years other brands, as Google Crome, have increased their market shares and Internet Explorer is in some way are perceived as old and obsolete. With this commercial, Microsoft wants to reposition Internet Explorer as a high technological, fresh and innovative brand. The company wants to tell the young and trendy target group that they have “grown up” and progressed. I would say that this is a good example of a brand that is aware of their problem and uses that to improve their brand image.

 

(Elin Hessling, 10083120, Comm335-001, campaign, emotional appeal, brand image)

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Via Joachim Scholz, PhD
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Joachim Scholz, PhD's curator insight, March 5, 2013 11:44 PM

Gen Y is getting old. How do I know? Microsoft uses a nostalgia positioning to market to them. Remember the 90s...?