Customers are clamoring for new and easy ways to interact with the organizations they deal with, and no company should think itself immune to this new business dynamic. As more people use smartphones, they will expect an extension of their customer experience to be supported by this kind of device while demanding that social aspects of the Web be intertwined with this experience.
At the same time, organizations are looking toward new countries and regions for growth. As a result, it is time to take a fresh look at your organization's Web sales capabilities to ensure that social software, mobile technology and globalization are part of your organization's online future.
Industries such as entertainment, software development/publishing and media are being driven by fast-moving changes in their businesses, such as mobility, and the increasing number of mobile devices available to their buyers. Others are finding that sales of additional services and products can be added to their customer-service-focused websites.
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