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6 Biggest Mistakes Brands Make on YouTube

6 Biggest Mistakes Brands Make on YouTube | Digital, Social Media & Mobile | Scoop.it
In the beginning, YouTube was a playground for amateurs to post home movies, webcam confessionals and videos of cats chasing string. And it was good. As the platform grew up, a ...
yeohyc's insight:

In 2013, we stand at the beginning of a new epoch; one in which brands are becoming creators themselves and, instead of producing.

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David Blundell's curator insight, October 15, 2013 3:51 AM

A great list of what not to do on YouTube. Thanks@yeohyc . . .

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Digital, Social Media & Mobile
Brands which want to improve and increase digital, mobile and social media engagement as well as fellowship, will need authentic, relevant, curated, community-oriented content.
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6 Biggest Mistakes Brands Make on YouTube

6 Biggest Mistakes Brands Make on YouTube | Digital, Social Media & Mobile | Scoop.it
In the beginning, YouTube was a playground for amateurs to post home movies, webcam confessionals and videos of cats chasing string. And it was good. As the platform grew up, a ...
yeohyc's insight:

In 2013, we stand at the beginning of a new epoch; one in which brands are becoming creators themselves and, instead of producing.

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David Blundell's curator insight, October 15, 2013 3:51 AM

A great list of what not to do on YouTube. Thanks@yeohyc . . .

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New App or New Ad? Instagram Teases Us With Bolt

New App or New Ad? Instagram Teases Us With Bolt | Digital, Social Media & Mobile | Scoop.it
A new app called Bolt mysteriously appeared on Instagram Wednesday night, leading users to speculate whether a new messaging app is on the horizon.
yeohyc's insight:

We are going to see a lot of Facebook unbundling, especially in 2014. Started with purchasing Instagram, then Facebook's new Messenger app, next was WhatsApp and recently Slingshot. What's next? Is Bolt another? Let's wait and see.

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How to Increase Your Instagram Visibility: 5 Tips |

How to Increase Your Instagram Visibility: 5 Tips | | Digital, Social Media & Mobile | Scoop.it
Do you want more Instagram visibility? This article shows you how to build visibility on Instagram and strengthen your community relationships.
yeohyc's insight:
You gotta read this if you are on Instagram.
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6 Best Practices of Responsive Web Design [Infographic]

6 Best Practices of Responsive Web Design [Infographic] | Digital, Social Media & Mobile | Scoop.it
Responsive design for a website is often used in the context of mobile users. Given the fact that more and more users are using mobile devices. Check infographic here.
yeohyc's insight:

Mobile devices to overtake desktop PCs as dominant Global Internet Platform. So why are we waiting for? Responsive design is the way to go!

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Top ten free apps for students

Top ten free apps for students | Digital, Social Media & Mobile | Scoop.it
There are plenty of free apps out there to help you with budgeting, cooking and organising your life
yeohyc's insight:

Woah! Cool! I'm already a fan of EverNote and Hootsuite. :) 

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Emotion in Marketing: How Our Brains Decide What's Shareable

Emotion in Marketing: How Our Brains Decide What's Shareable | Digital, Social Media & Mobile | Scoop.it
Let's take a closer look at how emotions form in the brain and the ways they motivate us to surprising actions.
yeohyc's insight:
You've to read this article to find out why Emotion is important in Marketing!
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Margaret Waage's curator insight, March 19, 7:36 PM

Color in design influences user appreciation!

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Five great ways to ace content marketing in Southeast Asia

Five great ways to ace content marketing in Southeast Asia | Digital, Social Media & Mobile | Scoop.it
Southeast Asia's (SEA) 155m internet users are the next goldmine for digital marketing. The region contains a young base of internet users whose time spent online is significantly above the global average, and where social networking dominates.
yeohyc's insight:

Great to finally have some digital focus on South East Asia!

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Using Instagram to Grow Your Blog or Personal Brand

Using Instagram to Grow Your Blog or Personal Brand | Digital, Social Media & Mobile | Scoop.it
Some of you may not use Instagram as actively as others, but even if you're not an addict of the app, it might offer a new outlet to build your blog and personal brand. After all, your blog is just...
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By using hashtags wisely, you can lead visitors from your Instagram to your blog and create a new side of you. 

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Storify Review by Clarisa Ramirez on 11/12/2013 | TrustRadius

Storify Review by Clarisa Ramirez on 11/12/2013 | TrustRadius | Digital, Social Media & Mobile | Scoop.it
Storify is worth it if you and your organization is creating a lot of social media buzz. If there are less than 15 people that are a part of the social media conversation, you really don't need to use this tool.
yeohyc's insight:

Social media channels and services have changed the way we consume news stories, but also how the stories themselves come to be. Storify seeks to build on this new way of constructing and telling stories.

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How to Use Google Analytics to Track Facebook Referrals

How to Use Google Analytics to Track Facebook Referrals | Digital, Social Media & Mobile | Scoop.it
Google Analytics can be a powerful tool for tracking your effectiveness in driving traffic from Facebook. Here is a step-by-step guide.

Via David Blundell
yeohyc's insight:

Did you know that you can also use Google Analytics to track your Social Media?

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David Blundell's curator insight, January 6, 1:43 AM

Great post from Andrew Foxwell with advice on how to drill down deeply into your Facebook referrals to find out which actions were the most successful for bringing you traffic . . .

Paolo Margari's curator insight, January 9, 7:01 AM

Empower your metrics with a bit of social media insights.

renata mello's curator insight, February 3, 6:23 AM

Google Analytics still is an essential tool to track your traffic. You can also use FB insights and tailored websites to have a better overview.

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With Instagram Direct, Facebook's Pursuit of Snapchat Is Over

With Instagram Direct, Facebook's Pursuit of Snapchat Is Over | Digital, Social Media & Mobile | Scoop.it
I was mostly wrong about Instagram's plans and also mostly right. I know, that oxymoronic statement makes little sense unless you consider that Instagram Direct, unveiled on Thu...
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Is Instagram Direct Facebook’s attempt at Snapchat?

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How I Diversified My Blogging Income Beyond Having All My Eggs in the AdSense Basket : @ProBlogger

How I Diversified My Blogging Income Beyond Having All My Eggs in the AdSense Basket : @ProBlogger | Digital, Social Media & Mobile | Scoop.it
Last week I wrote about the experience of almost losing my online business as a result of having too many ...
yeohyc's insight:

"Never put all your eggs in one basket." Read how ProBlogger.net's Darren Rowse diversified his blogging income.

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Coca-Cola's storytelling: three lessons on content marketing and creativity

Coca-Cola's storytelling: three lessons on content marketing and creativity | Digital, Social Media & Mobile | Scoop.it
Last year, Coca-Cola launched the Journey website as its own media outlet, using an editorial, image-heavy format.

Via David Blundell
yeohyc's insight:

You can have the coolest platforms but without curated quality content, they are nothing but literally "empty vessels making the most noise". 

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David Blundell's curator insight, November 28, 2013 7:37 AM

What a fantastic example of being brave and really (NO REALLY!) thinking about how to make content the focus of your social marketing activity. Cheers to @CocaCola . . .

Mariale Peñalosa Arguijo's curator insight, November 28, 2013 5:52 PM

add your insight...

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iPhone 6 and iPhone 6 Plus vs. the Competition

iPhone 6 and iPhone 6 Plus vs. the Competition | Digital, Social Media & Mobile | Scoop.it

I am so The iPhone 6 is finally here! This comparison chart will give you a clue as to how Apple's new flagship smartphone stacks up against the competition.

yeohyc's insight:

Wow! I am so dying to get my hands on iPhone 6 and iPhone 6 Plus. 

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How to Design a Social Media Campaign |

How to Design a Social Media Campaign | | Digital, Social Media & Mobile | Scoop.it
Do you know how to set up a social media campaign? This article shares the five core elements you need to build a social media campaign that works.
yeohyc's insight:
You gotta read this. Brings you back to the basics but core values for any marketeer.
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Nike President on Fuelband News: We're Excited for a Future With Apple

Nike President on Fuelband News: We're Excited for a Future With Apple | Digital, Social Media & Mobile | Scoop.it
Nike President and CEO Mark Parker has added fuel to rumors on Friday that the company's Fuelband software could end up in the Apple iWatch.
yeohyc's insight:

Looking forward to iPhone 6 this Fall, and probably a Nike-nised Apple iWatch! :)

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5 Tips for Interacting with People You Admire on Twitter

5 Tips for Interacting with People You Admire on Twitter | Digital, Social Media & Mobile | Scoop.it
Twitter is quickly becoming the latest and greatest trend for careerists to communicate with people they admire in the workforce. Plenty of professionals boast that it’s more pe...
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LinkedIn and Twitter, in my honest opinion are the best communication channels for careerists.
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Twitter Testing 'Fave People' Feature

Twitter Testing 'Fave People' Feature | Digital, Social Media & Mobile | Scoop.it
Twitter is testing a feature that groups your fave people into one section.
yeohyc's insight:

Can't wait for this "Fave People" feature to be ready, especially for peeps who follow hundreds of Twitter accounts! Twitter is testing a major Profile redesign too. 

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5 Tips for Smarketing | Social Media Today

5 Tips for Smarketing | Social Media Today | Digital, Social Media & Mobile | Scoop.it
Smarketing unifies the two typically opposing groups to create common, overreaching goals for them to achieve together. They can share the sales funnel and work in alignment to create a seamless transition for leads and customers within that funnel.
yeohyc's insight:
What's "Smarketing"? Smarketing = Sales + Marketing. Smarketing unifies the two typically opposing groups to create common, overreaching goals for them to achieve together.
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How to Use Social Media to Promote an Event |

How to Use Social Media to Promote an Event | | Digital, Social Media & Mobile | Scoop.it
Use these 7 creative ways to promote an event with social media to increase your chances for a gangbuster event.
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Want to promote an event using Social Media? Read this!
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Are Landing Pages or Microsites Better?

Are Landing Pages or Microsites Better? | Digital, Social Media & Mobile | Scoop.it
We're trying to end the debate once and for all to help you choose what works for your goals.
yeohyc's insight:

Landing Pages or Microsites?! Really depends on what you’re trying to do. 

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Marketing Interactive | You Can’t Lose What You Never Had

Marketing Interactive | You Can’t Lose What You Never Had | Digital, Social Media & Mobile | Scoop.it
The loss of control over your brand is not as intimidating as you think. Here's why.
yeohyc's insight:

Very true indeed!! ~ "By engaging with an existing online community or building a new one, it’s possible to develop relationship with target audiences, ensuring they are more receptive to brand messages. Best practice online engagement even allows audiences to provide input on how to improve products or services, with product development teams acting on consumer advice."

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Twitter Rules for Businesses in 2014 | Social Media Today

Twitter Rules for Businesses in 2014 | Social Media Today | Digital, Social Media & Mobile | Scoop.it
After more Twitter PR disasters in 2013, now's a good time to note a few definite DON'Ts for the social media platform to help avoid going viral for all the wrong reasons.
yeohyc's insight:

While we generally know what not to post on our Twitters, there are a few unwritten Twitter rules that we probably need to be noted. 

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8 Brands Rocking Snapchat

8 Brands Rocking Snapchat | Digital, Social Media & Mobile | Scoop.it
These are the chattiest brands on Snapchat, demonstrating that time-sensitive images can actually be a strength in brand marketing.

Via David Blundell
yeohyc's insight:

After Snapchat turns down US$3 Billion offer from Facebook, could Snapchat be the next Instagram? 

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David Blundell's curator insight, December 7, 2013 2:34 AM

If you've got a young audience turning their back on Facebook, perhaps you should start thinking about how to reach them on Snapchat. Here's how a few brands are doing it . . .

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LightLeakLove - LightLeakLove Blog

LightLeakLove - LightLeakLove Blog | Digital, Social Media & Mobile | Scoop.it
Light leak video effects - Articles for videographers, editors and filmmakers to help them succeed in their next project!
yeohyc's insight:

Ooooo ... Wow!! "25 Days of Christmas" - 1 FREE light leak each day! ... Which one do you like best? 

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Remarketing Lists for Search Ads: 4 Smart Strategies

Remarketing Lists for Search Ads: 4 Smart Strategies | Digital, Social Media & Mobile | Scoop.it
Remarketing Lists for Search Ads opens up a lot of potential strategies for AdWords advertisers. Here are some of the most common strategies evolving for different types of advertisers to give you an idea of what could work for each one.
yeohyc's insight:

Remarketing lists for search ads (RLSA) was in beta since July 2012 and is now open to all advertisers worldwide. It allows advertisers to reach people in the search results page with a text ad based on: (1) Having visited the advertiser's site (received a cookie). (2) Search keywords bid on.

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