A little over 80% of time surfing the web on mobile phones is spent on social media, yet a vast number of Facebook app campaigns are flawed because they simply don't have a mobile version and lose out on a massive chunk of their audience.
International brands with a big presence on Twitter Facebook and the like no longer have to be deterred by the great firewall of China. Newly launched...
New social media management tool launches; 'KAWO' set to open China to the world. KAWO, a social media management tool that helps businesses repurpose and automate existing social media content into Chinese channels like Weibo and RenRen.
Remarketing Lists for Search Ads opens up a lot of potential strategies for AdWords advertisers. Here are some of the most common strategies evolving for different types of advertisers to give you an idea of what could work for each one.
Remarketing lists for search ads (RLSA) was in beta since July 2012 and is now open to all advertisers worldwide. It allows advertisers to reach people in the search results page with a text ad based on: (1) Having visited the advertiser's site (received a cookie). (2) Search keywords bid on.
Google Helpouts is a new tool that connects users via live video chat with experts who can help them with everything from cooking tips to medical advice.
That's great! Google has launched a new tool that connects people with experts over live interactive video for free or paid advice, while adding a revenue stream for the company in the form of transaction fees from providers.
More interest-based ads based on sites you recently visited are coming to your Facebook News Feed.
Facebook will place more emphasis on user feedback, according to Reuters, with the number of times users hide or report an ad playing a role. This move is just the latest in Facebook's ongoing push to turn itself into a fully relevant ad platform.
A lot has been written about WeChat’s stickers, gaming and other social features; but one thing often overlooked is how the popular messaging app is changing the face of shopping and retailing. Whi...
China's WeChat lets users make free calls, send instant messages and post funny short videos and photos, take attributes from Facebook, Skype and messenging application WhatsApp and roll them all together.
China will lift its ban on sensitive international websites like Facebook, Twitter, and the New York Times within the perimeters of Shanghai’s free-trade zone, reports the South China Morning Post in an exclusive piece.
Wow! I can't wait! There's just so much potential!