A new app called Bolt mysteriously appeared on Instagram Wednesday night, leading users to speculate whether a new messaging app is on the horizon.
We are going to see a lot of Facebook unbundling, especially in 2014. Started with purchasing Instagram, then Facebook's new Messenger app, next was WhatsApp and recently Slingshot. What's next? Is Bolt another? Let's wait and see.
Southeast Asia's (SEA) 155m internet users are the next goldmine for digital marketing. The region contains a young base of internet users whose time spent online is significantly above the global average, and where social networking dominates.
Great to finally have some digital focus on South East Asia!
Storify is worth it if you and your organization is creating a lot of social media buzz. If there are less than 15 people that are a part of the social media conversation, you really don't need to use this tool.
Social media channels and services have changed the way we consume news stories, but also how the stories themselves come to be. Storify seeks to build on this new way of constructing and telling stories.
Smarketing unifies the two typically opposing groups to create common, overreaching goals for them to achieve together. They can share the sales funnel and work in alignment to create a seamless transition for leads and customers within that funnel.
What's "Smarketing"? Smarketing = Sales + Marketing. Smarketing unifies the two typically opposing groups to create common, overreaching goals for them to achieve together.
The loss of control over your brand is not as intimidating as you think. Here's why.
Very true indeed!! ~ "By engaging with an existing online community or building a new one, it’s possible to develop relationship with target audiences, ensuring they are more receptive to brand messages. Best practice online engagement even allows audiences to provide input on how to improve products or services, with product development teams acting on consumer advice."
Remarketing Lists for Search Ads opens up a lot of potential strategies for AdWords advertisers. Here are some of the most common strategies evolving for different types of advertisers to give you an idea of what could work for each one.
Remarketing lists for search ads (RLSA) was in beta since July 2012 and is now open to all advertisers worldwide. It allows advertisers to reach people in the search results page with a text ad based on: (1) Having visited the advertiser's site (received a cookie). (2) Search keywords bid on.