Digital and Social Marketing Tips
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Digital and Social Marketing Tips
Latest trends in social media marketing.
Curated by KidSmart
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Infographic: What Millennial Women Value Most in Terms of Work, Money and More

Infographic: What Millennial Women Value Most in Terms of Work, Money and More | Digital and Social Marketing Tips | Scoop.it
said CafeMedia svp, strategy and insights Rachel Parkin.
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5 Reasons Why It's Never Been Easier To Start A Consumer Business - Forbes

5 Reasons Why It's Never Been Easier To Start A Consumer Business - Forbes | Digital and Social Marketing Tips | Scoop.it
I do firmly believe that it has never been easier to build an early-stage consumer business than it is today.
KidSmart's insight:
Millennials are purchasing consumer products that are uniquely designed for them and buy them on-line. 
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How Younger and Older Millennial Shoppers Differ - eMarketer

How Younger and Older Millennial Shoppers Differ - eMarketer | Digital and Social Marketing Tips | Scoop.it
Millennials don’t spend freely due to tight finances
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Tech Toys to Inspire a Child’s Imagination - The New York Times

Tech Toys to Inspire a Child’s Imagination - The New York Times | Digital and Social Marketing Tips | Scoop.it
KidSmart's insight:

These tech toys blend the physical with digital to offer kids a unique play experience. #toystolife

 

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Infographic: Consumers Know Exactly How They Want to Be Marketed To

Infographic: Consumers Know Exactly How They Want to Be Marketed To | Digital and Social Marketing Tips | Scoop.it
A common refrain among consumers is that they are inundated with marketing messages for things they don't want or need. Of course, it has been argued that it's the advertising being created that consumers really find so annoying.
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Pinterest Doesn't Act Like Other Social Media, And That's Just Fine With Quaker

Pinterest Doesn't Act Like Other Social Media, And That's Just Fine With Quaker | Digital and Social Marketing Tips | Scoop.it
Pinterest is more like search than social media in some ways, PepsiCo's Quaker finds. It also offers long content life, and minimal snark.
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Infographic: Women's Media Consumption Habits

Infographic: Women's Media Consumption Habits | Digital and Social Marketing Tips | Scoop.it
a study of more than 2,500 women ages 18-67 to find out more about women's preferred channels, digital preferences and the kinds of content they're likely to pass on to their peers.
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How Often Should You Post On Facebook, Twitter, Pinterest, Instagram?

How Often Should You Post On Facebook, Twitter, Pinterest, Instagram? | Digital and Social Marketing Tips | Scoop.it
One of the most common social media questions I hear is, 'How often should I post on Facebook, Twitter, Instagram, etc.?'

If you post too little, your content may never be seen. But if you post too much, people begin to tune you out or unfollow you completely. 

So how much is just r
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Infographic: Who's Really Using Facebook, Twitter, Pinterest, Tumblr and Instagram in 2015

Infographic: Who's Really Using Facebook, Twitter, Pinterest, Tumblr and Instagram in 2015 | Digital and Social Marketing Tips | Scoop.it
How will the social landscape change over the next two years as social sharing and communication technologies continue to evolve? Exclusive data from eMarketer show which networks will continue to gain momentum, while others necessarily lose ground.
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7 awesome ways to get girls excited about STEM education

7 awesome ways to get girls excited about STEM education | Digital and Social Marketing Tips | Scoop.it
We love encouraging girls in STEM, so we've put together dozens of the best apps, websites, clubs, and other STEM education resources to get them started.
KidSmart's insight:

Great resource for getting girls excited about STEM, @nature

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Welcome to the Weird World of Mixed-Reality Gaming

Welcome to the Weird World of Mixed-Reality Gaming | Digital and Social Marketing Tips | Scoop.it
Where the gap between the digital and the real starts to blur.
KidSmart's insight:

Digital Toys for kids that combine the physical with digital.

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4 Secrets to Starting a Company With Zero Cash

4 Secrets to Starting a Company With Zero Cash | Digital and Social Marketing Tips | Scoop.it
Money is helpful when you launch your company but hustle and lots of work can get you rolling.
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Young people now more likely to live with parents than partners

Young people now more likely to live with parents than partners | Digital and Social Marketing Tips | Scoop.it
The portion of 18- to 34-year-olds living with spouses or romantic partners has plunged dramatically, study finds.

Via Peter Mellow
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Lon Woodbury's curator insight, May 25, 11:16 AM

The times, they are a'changing. -Lon

 

 

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Less Than a Third of Crowdfunding Campaigns Reach Their Goals

Less Than a Third of Crowdfunding Campaigns Reach Their Goals | Digital and Social Marketing Tips | Scoop.it
But one platform sees much higher rates of success than the others, according to a new report.
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Why Your Brand MUST Be on Snapchat in 2016

Why Your Brand MUST Be on Snapchat in 2016 | Digital and Social Marketing Tips | Scoop.it
8,796: the number of photos shared every second—every second—on Snapchat. Six billion daily Snapchat video views. 400 million Snapchat snaps per day. Snapchat now boasts 100 million active users each day, worldwide—71% of those are Millennials, who are embracing Snapchat in record numbers, drawn by its creative capabilities, sense of intimacy, and the way it…
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Four Steps to Success for Your Next Trade Show | KidSmart | We help create, develop, brand and market kid products and apps.

Four Steps to Success for Your Next Trade Show | KidSmart | We help create, develop, brand and market kid products and apps. | Digital and Social Marketing Tips | Scoop.it
Planning list for Toy Fairs and Gift Shows outlines 4 Steps to Success to have a successful Trade show.
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Startup innovation brings Disney's BB-8 droid toy to life

Startup innovation brings Disney's BB-8 droid toy to life | Digital and Social Marketing Tips | Scoop.it
If it weren't for someone willing to entertain a new idea, the new 'Star Wars' droid, BB-8, wouldn't be rolling into living rooms this holiday season.
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The Top 5 Mistakes Made by Every New Entrepreneur

The Top 5 Mistakes Made by Every New Entrepreneur | Digital and Social Marketing Tips | Scoop.it
Don't let these common errors tank your new business.
KidSmart's insight:

For entrepreneurs

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Marketing to Women: 6 Key Stats About Female Consumers plus Infographic

Marketing to Women: 6 Key Stats About Female Consumers plus Infographic | Digital and Social Marketing Tips | Scoop.it
Marketing to Women: Exploring the who – what – when – where – why – and how of marketing to female consumers right now, plus infographics about women shoppers.
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Less than half of U.S. kids today live in a ‘traditional’ family

Less than half of U.S. kids today live in a ‘traditional’ family | Digital and Social Marketing Tips | Scoop.it
Less than half of U.S. kids under 18 years of age are living in a home with two married heterosexual parents in their first marriage, a marked changed from 1960.
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What Will Be The Most Innovative New Products At CES?

What Will Be The Most Innovative New Products At CES? | Digital and Social Marketing Tips | Scoop.it
Because my smart friends and I agree: The “most” innovative products at CES will be businesses that demonstrate how they’ll earn customers and profits in novel, tangible ways.
KidSmart's insight:

The importance of creating a  new product that appeals to consumers so they will purchase the product and the product is designed and costed so sales of the product generate profits.

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14 Instagram Data Findings That Every Marketer Needs to Know

14 Instagram Data Findings That Every Marketer Needs to Know | Digital and Social Marketing Tips | Scoop.it
Instagram's well-documented rise as a mobile-social platform has intrigued marketers for the last few years, but data showing what content works versus what doesn't has been scant—until now, that is.
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What The Leaders Who Get It Right Know About Marketing To Women

What The Leaders Who Get It Right Know About Marketing To Women | Digital and Social Marketing Tips | Scoop.it
So many brands get it so wrong. Does a company need women at the top to strike the right note with female consumers?
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