Digital and Social
Follow
Find
1.2K views | +0 today
Your new post is loading...
Scooped by Danielle Uskovic
Scoop.it!

Job Site Wants Only Beautiful Candidates

Job Site Wants Only Beautiful Candidates | Digital and Social | Scoop.it
BeautifulPeople.com -- the controversial online dating site allows only attractive people to join -- is expanding its service on Monday for employers.
Danielle Uskovic's insight:
Beauty over brains and skill? Appalling to think that a site like this can exist in 2013. Even worse if recruiters actually log on to "view" candidates.
more...
No comment yet.
Scooped by Danielle Uskovic
Scoop.it!

Mining Your Social Networks for Content Marketing Ideas - Search Engine Journal

Mining Your Social Networks for Content Marketing Ideas - Search Engine Journal | Digital and Social | Scoop.it
Content marketing is undoubtedly a great way to promote your website, but the problem is that it’s – well – hard!
Danielle Uskovic's insight:
This article offers a few tips on how to mine your own social media networks for content ideas. Some of the ideas include looking at what articles/content your followers, fans and subscribers share. It's also suggested to look at your industry influencers most shared content pieces. Lastly, you can always ask your readers what type of content they would like more of, but use this sparingly.
more...
No comment yet.
Scooped by Danielle Uskovic
Scoop.it!

14 Reasons Why Social Media Happened | Jeffbullas's Blog

14 Reasons Why Social Media Happened | Jeffbullas's Blog | Digital and Social | Scoop.it
I recently was thinking.. which can be a dangerous thing and I found myself asking the question "how did social media happen?" and how did it evolve from the primordial web soup?
Danielle Uskovic's insight:
Jeff Bulas provides a snapshot of how social networks evolved into what we have today. He makes some good points that due to access of cheaper PC's and mobile devices coupled with Internet access (faster broadband and wireless), it has allowed people to be connected to each other.
more...
No comment yet.
Scooped by Danielle Uskovic
Scoop.it!

Two People, One Can: Coke’s New Can Lets You Twist and Share

Two People, One Can: Coke’s New Can Lets You Twist and Share | Digital and Social | Scoop.it
Coca-Cola marketing has long centered around various ways of sharing the soft drink, and by extension, happiness. Recently, the company created a vending machine that allowed Indians and Pakistanis to communicate with each other.
Danielle Uskovic's insight:
This is the ultimate in sharing. A can of coke twists into 2 smaller cans to easily share. Consume less but more waste!
more...
Brian Yanish - MarketingHits.com's curator insight, May 30, 2013 5:40 AM

Coca-Cola adds a new twist to an already successful marketing campaign.

Scooped by Danielle Uskovic
Scoop.it!

4 Tips To Create Cool Yet Cheap Infographics - SEO PAL

4 Tips To Create Cool Yet Cheap Infographics - SEO PAL | Digital and Social | Scoop.it
Believe it or not there are lots of ways to create cheap infographics and boost your website's rankings.
more...
No comment yet.
Scooped by Danielle Uskovic
Scoop.it!

Your Kids Have the Same Media Habits as You Do

Your Kids Have the Same Media Habits as You Do | Digital and Social | Scoop.it
When it comes to technology, you don't stand a chance against your kids. Born into a digital world, tweens—those age 7-13—have unprecedented access to devices and gadgets.
Danielle Uskovic's insight:
I love surveys like this, that look at the digital behavior of children (7-13) that are pre-millennial. Nice little infographic that displays the main findings. Some interesting statistics include: 1. YouTube is their favorite site followed by Disney and shopping sites eg iTunes 2. More than 50% 10-13 year olds own a mobile phone 3. More than 25% 7-13 year olds own a tablet 4. Nintendo and Apple top the coveted list of gadgets they prefer over toys 5. TV only just beats the Internet in preferred entertainment
more...
No comment yet.
Scooped by Danielle Uskovic
Scoop.it!

SOCIAL MEDIA - Connecting the World with Businesses

"Social media now accounts for 18% of all time spent online." (WordPress Hosting SEO) It's important for businesses to learn about how consumers are using social media.
Danielle Uskovic's insight:
Great slide share presentation listing a few statistics on each social network. Would be handy for your next social media presentation.
more...
No comment yet.
Scooped by Danielle Uskovic
Scoop.it!

Eight Silly Data Myths Marketing People Believe That Get Them Fired.

Eight Silly Data Myths Marketing People Believe That Get Them Fired. | Digital and Social | Scoop.it
From obsessing about real-time data to buying advertising based on ad impressions/page views to celebrating Likes, learn how to avoid eight common mistakes.
Danielle Uskovic's insight:
Metrics are imperative to all marketers in the new digital world. Knowing what to focus on and how to measure it is even more important. The following article gives some valuable insights into how to measure data that's important so you don't look silly.
more...
No comment yet.
Scooped by Danielle Uskovic
Scoop.it!

30 Terrific Tools for Small Businesses

30 Terrific Tools for Small Businesses | Digital and Social | Scoop.it
What are the right products and vendors to use for my business?
Danielle Uskovic's insight:
Forbes highlights 30 awesome tools to use for running your business. There's everything from accounting and finance to technology. This is worth bookmarking.
more...
No comment yet.
Scooped by Danielle Uskovic
Scoop.it!

The 11 Most Fascinating Charts From Mary Meeker's Epic Slideshow of Internet Trends

The 11 Most Fascinating Charts From Mary Meeker's Epic Slideshow of Internet Trends | Digital and Social | Scoop.it
Facebook is the only major social network in decline. Saudis share more online than anyone. You check your phone 150 times a day. And more.
Danielle Uskovic's insight:
Some interesting charts on everything digital and social.
more...
No comment yet.
Scooped by Danielle Uskovic
Scoop.it!

Why Content Marketing Should Be in Every Digital Strategy

Why Content Marketing Should Be in Every Digital Strategy | Digital and Social | Scoop.it
Content Marketing has changed the way we do business. As CEOs strive to build brands that win; here are five reasons why content should be front and center.... Let’s not kid ourselves. Any marketer worth their weight in nickels know the importance of digital marketing and social media. But the hard reality is, one piece of the digital marketing and social media puzzle that is still left out is the power of content. We talk about how important it is to increase engagement on Twitter or how to go viral on reddit but rarely do we talk about the importance of content in everything we do. Creating content that an audience likes is hard, and it’s not something that can be done in the matter of minutes. It requires commitment and it requires an ongoing effort to deliver unique and compelling content. Executives around the globe still don’t get it. Many are still just trying to get their feet wet in the digital space and are allowing their businesses to be average instead of remarkable. Studies have shown that content needs to be the backbone of every digital strategy. And here are five reasons why...
Danielle Uskovic's insight:
The five tips given in favour of content marketing are: 1. Customers Trust Content, not Ads - marketers need to produce meaningful content that is valuable to the reader. 2. Blogging Can Drive Lots of Value - blogging is back on the rise. Marketers need to produce good consistent quality content. 3. Content Drives Meaningful Business Results - content that truly engages will drive sales leads and be your lead generation best friend. 4. Most of Your Competitors Suck at it - keep an eye on what your competition is doing through google alerts and liking, following and subscribing to all of their digital properties. 5. Content Marketing is The Future (and Present) - create a role for someone internally to own content. It is the future!
more...
No comment yet.
Rescooped by Danielle Uskovic from UXploration
Scoop.it!

How People Really Use Mobile

How People Really Use Mobile | Digital and Social | Scoop.it

Seven primary motivationsThe reasons consumers use smartphones can be broken down into the goals listed at right, along with the average monthly minutes and percentage of interactions devoted to each.


Via Mario K. Sakata
Danielle Uskovic's insight:

People are using their smart phones 46% of the time for "me time", 19% of the time for Socialising and 12% of the time for shopping. Great news for marketers that the percentage of time spent on shopping on their mobile is on the rise.

more...
Mario K. Sakata's comment, May 30, 2013 12:24 AM
@Danielle, absolutely.
S Shapiro's curator insight, May 31, 2013 9:08 PM

And this use keeps changing1