Digital and Social
1.2K views | +0 today
Follow
Your new post is loading...
Your new post is loading...
Scooped by Danielle Uskovic
Scoop.it!

How Facebook 'Likes' Reveal Your Intimate Secrets

How Facebook 'Likes' Reveal Your Intimate Secrets | Digital and Social | Scoop.it
Did you know that your 'Likes' on Facebook could expose intimate details about you as well as personality traits you might not want to share with anyone?
more...
No comment yet.
Scooped by Danielle Uskovic
Scoop.it!

20 Super Creative Subway Ads

20 Super Creative Subway Ads | Digital and Social | Scoop.it
We have gathered 20 Super Creative Subway Ads and I’m sure that you’re going to love them. First, let me ask you a question. How many great subway ads have you seen lately? Well, let me answer for you.
more...
No comment yet.
Scooped by Danielle Uskovic
Scoop.it!

Three Ways to Keep Our Kids (and Ourselves) Safe Online

Three Ways to Keep Our Kids (and Ourselves) Safe Online | Digital and Social | Scoop.it
I've been in the online safety business nearly 20 years. I testified to the first ever Senate Judiciary Hearing on porn on the Internet in 1995.
Danielle Uskovic's insight:
Comes down to having the right tools, rules and schools.
more...
No comment yet.
Scooped by Danielle Uskovic
Scoop.it!

8 Content Marketing Stats to Knock Your Socks Off

8 Content Marketing Stats to Knock Your Socks Off | Digital and Social | Scoop.it
Research says content marketing is working. Recommended reading... ...Content marketing has finally been around long enough that we’re starting to see some real data on it’s effectiveness. And the results may be even better than you’re expecting. On the whole, the data suggest that content marketing is cheaper, more effective, and better received by customers than traditional marketing efforts. And as marketing technology improves and content marketing techniques are refined, modern marketing strategies will only become more effective. No wonder so many brands are shifting towards content as a way to find leads, build relationships, and close deals....
more...
No comment yet.
Scooped by Danielle Uskovic
Scoop.it!

An Infographic Guide to Content Marketing

An Infographic Guide to Content Marketing | Digital and Social | Scoop.it
Content marketing is of much more importance today than it ever has been. Did you know that 90% of all organizations use content marketing in their efforts now? This infographic is filled with vital information on content marketing such as – 91% of B2B marketers use content marketing and 86% B2C marketers are making use of it. Content marketing is here to stay and these stats definitely prove the fact.
more...
No comment yet.
Scooped by Danielle Uskovic
Scoop.it!

The Ad World’s Best Ideas: 12 Campaigns That Will Win At Cannes

The Ad World’s Best Ideas: 12 Campaigns That Will Win At Cannes | Digital and Social | Scoop.it
Massively viral-earned media blockbusters, real-time culture bombs, and socially conscious gestures will feature heavily among the big winners at the International Festival of Creativity (aka the International Festival of Advertising, aka the...
Danielle Uskovic's insight:
Great line up of the best of the best Ads.
more...
No comment yet.
Scooped by Danielle Uskovic
Scoop.it!

How Your Social Media Obsession Can Become A Career [INFOGRAPH]

How Your Social Media Obsession Can Become A Career [INFOGRAPH] | Digital and Social | Scoop.it
The folks over at the University of Florida's Online MSM have put together a stunning infograph to help illustrate the growing need for educated social media marketers.
Danielle Uskovic's insight:
Social media usage is booming and so is the need for professional marketers with social media experience and knowledge.
more...
No comment yet.
Scooped by Danielle Uskovic
Scoop.it!

5 Steps for Crisis Management Using Social Media

5 Steps for Crisis Management Using Social Media | Digital and Social | Scoop.it
Thinking about and detailing a crisis management plan in advance is of course ideal; getting at least prepared with the basics is a necessity.
Danielle Uskovic's insight:
This article offers sound advice to managing your social networks. Not only in crisis but at all times.
more...
No comment yet.
Scooped by Danielle Uskovic
Scoop.it!

CMOs: Build Digital Relationships or Die

CMOs: Build Digital Relationships or Die | Digital and Social | Scoop.it
Digital marketing is not a database full of emails and titles.
Danielle Uskovic's insight:
CMO's need to stop obsessing about the brand and start connecting with customers in the new digital age. Never has it been so easy to build a relationship with a customer. Those marketers that understand the importance of relationships will flourish while those that ignore it will perish.
more...
No comment yet.
Scooped by Danielle Uskovic
Scoop.it!

How Students Benefit From Using Social Media - Edudemic

How Students Benefit From Using Social Media - Edudemic | Digital and Social | Scoop.it
A look at four different ways that students benefit from using social media in their everyday lives, despite concerns about the overuse of social media by today's youth.
more...
No comment yet.
Scooped by Danielle Uskovic
Scoop.it!

A 5-Step Plan to Increase Brand Awareness Using the Google Display Network

A 5-Step Plan to Increase Brand Awareness Using the Google Display Network | Digital and Social | Scoop.it
When it comes to increasing brand awareness, AdWords can be a great medium that is often overlooked by marketers who defer to social media and other channels. Use this simple plan to create a brand awareness campaign on the Google Display Network.
Danielle Uskovic's insight:
Great advice using google Adwords to increase your brand awareness and ROI.
more...
No comment yet.
Scooped by Danielle Uskovic
Scoop.it!

How Different Image Characteristics Drive Pinterest Engagement

How Different Image Characteristics Drive Pinterest Engagement | Digital and Social | Scoop.it
Visual characteristics like textures, colors and presence of faces in images impact social actions such as pins, repins and likes on Pinterest.
Danielle Uskovic's insight:
Curalate did a study of pins on Pinterest to come up with some interesting findings on what people repin and like the most. Red is more popular than blue. Images without people get better engagement. Michael Kors is doing some great stuff on Pinterest. In summary, Brands need to look at imagery as a key part of their online strategy.
more...
No comment yet.
Scooped by Danielle Uskovic
Scoop.it!

Can You Control Your Employees' LinkedIn Profiles?

Can You Control Your Employees' LinkedIn Profiles? | Digital and Social | Scoop.it
Attention Silicon Valley: Trying to keep headhunters at bay by suppressing news of a takeover is likely to backfire.
Danielle Uskovic's insight:
Lesson learned - pay your employees better not restrict their LinkedIn profile.
more...
No comment yet.
Scooped by Danielle Uskovic
Scoop.it!

Marketers Are Not Publishing Enough Content

Marketers Are Not Publishing Enough Content | Digital and Social | Scoop.it
Yes, you need quality. But you also need quantity.
Danielle Uskovic's insight:

Tired of doubling down? Try tripling down instead. Interesting argument on whether it's quantity or quality you need. Maybe you need both to survive and be heard in the new digital world?

more...
No comment yet.
Scooped by Danielle Uskovic
Scoop.it!

Interesting Statistics of Top 5 Social Media Sites – an infographic /@BerriePelser

Interesting Statistics of Top 5 Social Media Sites – an infographic /@BerriePelser | Digital and Social | Scoop.it
Interesting Statistics of Top 5 Social Media Sites – an infographic
more...
No comment yet.
Scooped by Danielle Uskovic
Scoop.it!

Transforming into the Digital Marketing Agency of the Future

Transforming into the Digital Marketing Agency of the Future | Digital and Social | Scoop.it
The rise of digital marketing and social media will require agencies to make significant changes to stay ahead of the competition. As digital marketing has continued to become a powerhouse in the marketing tool belt it has required agencies to consider how they can best serve the needs of the brands they serve. We’ve seen agencies slap social media on their list of services with little true expertise. Now we are seeing agencies slap content marketing on their list of services as it has become the new cool that everyone is all the rage about. This is a natural progression of service offerings and frankly agencies have to figure out how to provide these services because their clients are starting to demand them. We’ve seen transformation in the traditional full-service agency as well as a resurgence for boutique digital marketing and social media firms. But is that enough? The report “The Digital Marketing Agency of the Future” released today by Skyword argues that it isn’t even close to enough. They took the insights of 16 innovative agency leaders and created a forward thinking view of what tomorrow’s digital agency needs to look like....
more...
No comment yet.
Scooped by Danielle Uskovic
Scoop.it!

7 Social Networks SMBs Should Keep an Eye On - Business 2 Community

7 Social Networks SMBs Should Keep an Eye On - Business 2 Community | Digital and Social | Scoop.it
If you’re a marketer or business owner, you probably know that social media is an important way to market your business online and may already have a presence on sites like Facebook, Twitter, Google+, and Pinterest. But in the world of social media, nothing stays the same for long. To keep your business on the forefront online, it’s important to stay up to date on emerging social networks that can help you spread the word about your business online. So, we put together this list of seven social media sites for SMBs to watch. New Social Media Sites to Watch Several hot new social media sites have launched recently. Will they be the next big things in social media marketing? Only time will tell, but here are a few to keep your eye on....
Danielle Uskovic's insight:
There's the usual sites and an Aussie one...Roamz!
more...
No comment yet.
Scooped by Danielle Uskovic
Scoop.it!

Content Publishing for Brands Changes Traditional Marketing

Content Publishing for Brands Changes Traditional Marketing | Digital and Social | Scoop.it
When the biggest brands in the world turn to Content Publishing versus relying on traditional marketing what does it mean for the rest of us?
Danielle Uskovic's insight:
Brands need to publish or perish. That's the message in today's marketing world. Brands are moving away from paid media and creating their own content. This allows positive instant messaging and news with no delays. Puts the brand in control and engaged directly with their audience and customers.
more...
No comment yet.
Scooped by Danielle Uskovic
Scoop.it!

What Types of Content Actually Drive Leads? | Social Media Today

What Types of Content Actually Drive Leads? | Social Media Today | Digital and Social | Scoop.it
You may come to understand which types of content drive more leads and conversions for your business, but another factor to consider is the time and money that goes into different types of content. (What Types of #Content Actually Drive Leads?
Danielle Uskovic's insight:
This article talks about content marketing and how it has evolved to a digital distribution. Now worth a $44 billion. Lead generation is only part of the puzzle, measuring ROI is the next factor for marketers.
more...
No comment yet.
Scooped by Danielle Uskovic
Scoop.it!

Making Social Marketing Make Sense For Small Business - Forbes

Making Social Marketing Make Sense For Small Business - Forbes | Digital and Social | Scoop.it
Making Social Marketing Make Sense For Small Business Forbes When author and small business expert Steve Strauss was commissioned to write the third edition of the best-selling Small Business Bible, his publisher asked if enough had changed in the...
Danielle Uskovic's insight:
The last time this was written, only MySpace existed. Social media has become a must in today's digital world. Strauss gives 3 tips to small business owners: 1. Love one network eg LinkedIn (great for leads) 2. Be focused 3. Pareto's law 80:20 ie 80% content about your customers 20% content about your product or service
more...
No comment yet.
Scooped by Danielle Uskovic
Scoop.it!

Samsung shares fall on profit fears

Samsung shares fall on profit fears | Digital and Social | Scoop.it
Shares in Samsung Electronics, the world's biggest smartphone maker, fall the most in nine months after JPMorgan Chase cut its profit estimates.
Danielle Uskovic's insight:
And they all start to tumble
more...
No comment yet.
Scooped by Danielle Uskovic
Scoop.it!

Cheerios Faces A Battle Against Bigotry In Social Media Marketing - Business 2 Community

Cheerios Faces A Battle Against Bigotry In Social Media Marketing - Business 2 Community | Digital and Social | Scoop.it
Cheerios Faces A Battle Against Bigotry In Social Media Marketing - Business 2 Community http://t.co/XqiWz1WOYT #marketing
Danielle Uskovic's insight:
Global brands need to know how to handle backlash and negative comments rather than just ignore or disable them.
more...
No comment yet.
Scooped by Danielle Uskovic
Scoop.it!

21 Awesome Social Media Facts, Figures and Statistics for 2013 | Jeffbullas's Blog

21 Awesome Social Media Facts, Figures and Statistics for 2013 | Jeffbullas's Blog | Digital and Social | Scoop.it
Social media networks are continuing to grow led by some key factors. These include mobile usage and acceptance by the older generation. Google+ is now the second largest network, Twitter is the fastest growing with Facebook still the biggest.
Danielle Uskovic's insight:
The social web continues its growth because of mobile usage and the older generation (boomers) discovering sites like FB and twitter.
more...
No comment yet.
Scooped by Danielle Uskovic
Scoop.it!

Infographics: 24 beautifully-designed web dashboards that data geeks will love

Infographics: 24 beautifully-designed web dashboards that data geeks will love | Digital and Social | Scoop.it
24 beautifully-designed web dashboards that data geeks will love | Econsultancy
more...
No comment yet.
Scooped by Danielle Uskovic
Scoop.it!

17 Essential Content Templates and Checklists

17 Essential Content Templates and Checklists | Digital and Social | Scoop.it
By far, the most popular post we have ever published at the Content Marketing Institute is "10 Must-Have Templates for Content Marketers." To that end, we wanted to provide a refresher on the most ...
Danielle Uskovic's insight:
Here's a great list of resources and templates for the content marketer.
more...
No comment yet.