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Instagram & Vine: Incorporating Video in Your Social Media Strategy

Instagram & Vine: Incorporating Video in Your Social Media Strategy | Digital and Social | Scoop.it
Here, we compare Instagram and Vine to decide which is better for your social media marketing. (RT @JuliaBramble: Are you using video in your social media strategy?
Danielle Uskovic's insight:
Video is a must for every brand.
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50 Small Business Blogs to Watch | Visual.ly

50 Small Business Blogs to Watch | Visual.ly | Digital and Social | Scoop.it
After several months of talking with key players, asking our loyal fans and surveying small business owners and entrepreneurs, the Big Ideas Blog Team
Danielle Uskovic's insight:
Infographic displaying the top 50 SMB sites.
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Mini Turns Car Into Digital Billboard for Your Tweets, Vines

Mini Turns Car Into Digital Billboard for Your Tweets, Vines | Digital and Social | Scoop.it
Anyone walking around London this week may come across a rather unusual sight: A Mini Countryman car broadcasting tweets, Facebook posts and Vine videos.
Danielle Uskovic's insight:
I love creative agencies that are bringing the digital experience to the real world. After spending a couple of weeks in the US in NYC and seeing individuals go nuts in time square trying to get themselves on a billboard, I can see the value in brands doing this. Not sure if it creates a deeper engagement with the brand but it sure drives awareness (and some valuable PR).
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Top 10 Worst Real Time Marketing Attempts | JobBrander

Top 10 Worst Real Time Marketing Attempts | JobBrander | Digital and Social | Scoop.it
Top 10 Worst Real Time Marketing Attempts http://t.co/Mz6TQLlhNo
Danielle Uskovic's insight:
Showing social media advertising at its worst. What were these brands thinking?
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How the Top 100 Brands Use YouTube for Marketing

How the Top 100 Brands Use YouTube for Marketing | Digital and Social | Scoop.it
Pixability just did a report on the top 100 brands and how they use YouTube. These brands have a "YouTube Creator Playbook" mentality when it comes to publishing content, using the proper SEO, implementing strong social media practices, and more.
Danielle Uskovic's insight:
YouTube is an essential part of any digital strategy today. This article offers some useful tips on what the top brands are doing on YouTube.
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How Your Brand Can Flirt on Vine

How Your Brand Can Flirt on Vine | Digital and Social | Scoop.it
Tips for making sense of this hot new platform.
Danielle Uskovic's insight:
Great analogy where a 60 sec video is a dinner date and vine is the flirt. Making sense of Vine for brands and how they can use it successfully in their digital marketing strategy.
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30 ways to increase your social media knowledge this month

30 ways to increase your social media knowledge this month | Digital and Social | Scoop.it
Check out these links to articles covering topics ranging from Reddit and Google+ to email marketing and website design.
Danielle Uskovic's insight:
Some good reading resources for the social media manager.
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Is Email Marketing More Powerful Than Social Media? - FullQuota

Is Email Marketing More Powerful Than Social Media? - FullQuota | Digital and Social | Scoop.it
A report shows that email marketing is delivering more online customers to companies than social media. Acquisition rates have quadrupled since 2009. (Is Email Marketing More Powerful Than Social Media?
Danielle Uskovic's insight:
I'm not a fan if the debate between email vs social. I think it has to be an integrated approach. Success comes when all areas work harmoniously.
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10 Visual Texting and People Discovery Apps - Search Engine Journal

10 Visual Texting and People Discovery Apps - Search Engine Journal | Digital and Social | Scoop.it
In the long-time ago land of 2012, “people discovery apps” were all the rage, despite the fact that many of these companies had been networking for years.
Danielle Uskovic's insight:
10 new apps to check out.
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I'm Watch - Android Smartwatch with Bluetooth

I'm Watch - Android Smartwatch with Bluetooth | Digital and Social | Scoop.it
The first real smartwatch which connect with your bluetooth phone
Danielle Uskovic's insight:

Looks like an Apple website! Has Apple seen this?

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Is it time to close your Facebook page?

Is it time to close your Facebook page? | Digital and Social | Scoop.it
Is it time for you to close your Facebook brand page? Here are three important things to consider
Danielle Uskovic's insight:

Facebook is continually changing its algorithms to make content relevant for users. Brands typically must spend money with FB for their posts to get seen by more. Like it or love it, brands have to keep up with the changes to stay relevant. FB has to make money, brands want their messages to be seen, people want a free community hang-out. 

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Adidas Lets Fans Jump for Derrick Rose Sneakers in London Pop-Up Store

Adidas Lets Fans Jump for Derrick Rose Sneakers in London Pop-Up Store | Digital and Social | Scoop.it
Here's a simple concept executed simply for Adidas. This beautifully shot, expertly cut short tells the story of the opening of the D Rose Jump Store in London.
Danielle Uskovic's insight:
Best pop up store concept in a while.
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Meet EverLapse, a new photo sharing app with a community twist. It is quite fun!

Meet EverLapse, a new photo sharing app with a community twist. It is quite fun! | Digital and Social | Scoop.it
This new photo-sharing app, which was built by the guys behind CoTweet, is a pretty neat way of sharing photos by allowing friends to add them to a stream and create video clips.
Danielle Uskovic's insight:
I played around with this new app and think it's pretty awesome. It's like a mash up of Instagram and vine but better because you can have your friends collaborate on each photo set.
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The Tao of Social Media

The Tao of Social Media | Digital and Social | Scoop.it
Getting to the essence, or Tao, of social media is about understanding connection and engagement.
Danielle Uskovic's insight:
For me social media is giving a human voice to brands. Connecting and engaging without the hard selling. I don't agree 100% with the author of this article as he focuses too much on the marketing.
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Responsive Web Design is Indispensable | Social Media Today

Responsive Web Design is Indispensable | Social Media Today | Digital and Social | Scoop.it
We’ll not only highlight the needs of responsive design but also what hurdles you may have to face as a business developing responsive websites.
Danielle Uskovic's insight:
The pros and cons of responsive web design.
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How to Start Mapping Your Marketing Plan Right Now

How to Start Mapping Your Marketing Plan Right Now | Digital and Social | Scoop.it
Creating a marketing funnel that converts prospective customers into paying ones is key to your sales strategy. Here's how to get started.
Danielle Uskovic's insight:
Some basic valuable tips on tracking your marketing efforts. Great tips for a small business that's new to using marketing as a sales tool.
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Twitter Partners With Datalogix To Track When Tweets Lead To Offline Sales | TechCrunch

Twitter Partners With Datalogix To Track When Tweets Lead To Offline Sales | TechCrunch | Digital and Social | Scoop.it
What's the value of a retweet? Or a follower?
Danielle Uskovic's insight:
This is great news for digital marketers. This gives strong metrics on how social advertising is contributing to ROI. In turn will allow for mor of the marketing budget to be allocated to the digital team.
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Social Media Usage Amongst Older Generations Triples, According to Pew

Social Media Usage Amongst Older Generations Triples, According to Pew | Digital and Social | Scoop.it
The number of adults who use social networks is up to 72 percent in 2013, according to data from Pew Research Center.
Danielle Uskovic's insight:
It's not surprising to see that usage is up in older generations. As smartphones and tablets become more affordable and the norm, social networks become more accessible. In some cases the only way to stay in touch with your kids.
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LinkedIn Lets You Apply for Jobs on Your Phone

LinkedIn Lets You Apply for Jobs on Your Phone | Digital and Social | Scoop.it
Now you can apply for jobs on LinkedIn using your mobile phone.
Danielle Uskovic's insight:
LinkedIn is keeping up with the mobile world. Now making it easier to apply for a job through your smartphone.
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How Hot are Hashtags? Check Out our Facebook and Twitter Results!

How Hot are Hashtags? Check Out our Facebook and Twitter Results! | Digital and Social | Scoop.it
Facebook decided to bring conversations to the forefront with their recent rollout of hashtags. But just how hot are hashtags over Facebook and Twitter?
Danielle Uskovic's insight:

Social Bakers delves into the world of #Hashtags. You know hashtags are status quo when songs are being released as them

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Arianna Huffington: 'Stop the digital multi-tasking and start living' - Brand Republic News

Arianna Huffington: 'Stop the digital multi-tasking and start living' - Brand Republic News | Digital and Social | Scoop.it
Arianna Huffington, the founder of the Huffington Post, has launched her “Third Metric” philosophy in the UK, which seeks to redefine success in an age of hyper-connectivity and rising stress levels.
Danielle Uskovic's insight:
Sound advice from the huff post founder.
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Why does Facebook allow SPAM ads?

Why does Facebook allow SPAM ads? | Digital and Social | Scoop.it
Danielle Uskovic's insight:

I was on FB and saw this ad for a $100 target voucher. It looked ligit from Target but on clicking it, you can see in the fine print below that it is SPAM. I can only imagine how many people get caught by these scams. I really wish facebook would shut them down and/or put warnings out.

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Pinterest Now Sends Alerts When Items You Pin Go on Sale

Pinterest Now Sends Alerts When Items You Pin Go on Sale | Digital and Social | Scoop.it
Pinterest announced Thursday that it will now send users notifications when products they've pinned go on sale.
Danielle Uskovic's insight:

Pinterest keeps getting better...and yes I am addicted to it.

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Facebook Introduces Embedded Posts

Facebook Introduces Embedded Posts | Digital and Social | Scoop.it
Facebook Newsroom - Today, we are beginning to roll out Embedded Posts to make it possible for people to bring the most compelling, timely public posts from Facebook to the rest of the web.
Danielle Uskovic's insight:

This will allow you to drive more likes to your page and increase your community. Great for brands wanting to scale their reach.

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Social Media Overload

Social Media Overload | Digital and Social | Scoop.it
I know I'm not the only one feeling it.
Danielle Uskovic's insight:
In a world of likes, shares, favorites, hearting and just about any other online social interaction...are we on the brink of social media overload?! Neat article about the digital lives we live.
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