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Friday Five: Ways To Get People To Open Your Emails

Friday Five: Ways To Get People To Open Your Emails | Digital and Social | Scoop.it
Rumors about the death of the email come and go, but one thing is clear: it’s alive and kicking. The 2012 Obama campaign set new ....
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5 useful tips getting people to open your email.
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Google+ Introduces Embedded Posts

Google+ Introduces Embedded Posts | Digital and Social | Scoop.it
Google+ introduced a couple of new features on Monday, including a new tool that allows bloggers and content creators to embed public Google+ posts on other sites Users who wish to highlight a Google+ post within a news story or on a personal blog...
Danielle Uskovic's insight:
More upgrades to G+ which benefit content creators.
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Facebook Offers New Windows Into Social Conversation

Facebook Offers New Windows Into Social Conversation | Digital and Social | Scoop.it
The company is trying to compete aggressively with Twitter by offering tools — first available to select news organizations — that surface the public conversation occurring on its platform.
Danielle Uskovic's insight:
Good news for marketers with FB offering real time data.
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Here Are The Top Pinterest Accounts You Need To Follow

Here Are The Top Pinterest Accounts You Need To Follow | Digital and Social | Scoop.it
Whenever we hear of a top list of Pinterest accounts, we do two things: 1. Imagine that we're on the list and 2.
Danielle Uskovic's insight:
If you love Pinterest you'll love this list of who to follow.
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Study: Social Media Fastest Channel for Customer Service

Study: Social Media Fastest Channel for Customer Service | Digital and Social | Scoop.it
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There is a huge disparity in response times to various methods of customer service. Social media in this study comes up as the fastest way to get a response.
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50 Top Tools for Social Media Monitoring, Analytics, and Management | Social Media Today

50 Top Tools for Social Media Monitoring, Analytics, and Management | Social Media Today | Digital and Social | Scoop.it
Over the last decade, social media monitoring has become a primary form of business intelligence, used to identify, predict, and respond to consumer behavior.
Danielle Uskovic's insight:
Here's a list of 50 tools to help you manage, listen and analyze your social media marketing efforts.
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A helpful image sizing guide for social media profiles

A helpful image sizing guide for social media profiles | Digital and Social | Scoop.it
I spotted this surprisingly useful infographic yesterday, over at Visually. It should come in handy for anybody who creates image-based content to add to their social profiles.
Danielle Uskovic's insight:
This is brilliant. Just need one for ads now.
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Benjamin Haslem's comment, August 26, 2013 10:44 PM
Thanks for this Danielle!
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Australian startup Canva launches a graphic design platform

Australian startup Canva launches a graphic design platform | Digital and Social | Scoop.it
Canva, Perth-based startup today launched its graphics design platform that will make it dead simple for anyone to design beautiful web pages and create flyers and party invitations. It is member of a slowly growing list of creative SaaS companies.
Danielle Uskovic's insight:
Love a good Aussie start up. This one sounds like it has legs.
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The Only 2 Things that Matter in Social Media Marketing

The Only 2 Things that Matter in Social Media Marketing | Digital and Social | Scoop.it
Don’t listen to social media gurus and forget the buzzwords. Here are the only 2 things you need to get started on a winning social media strategy: Are people talking about you AND did it leading to your desired outcome?
Danielle Uskovic's insight:
The simplicity of this article is brilliant. Forget the buzzwords and get back to basics. ROI matters.
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How To Build a High-Performing Digital Team

How To Build a High-Performing Digital Team | Digital and Social | Scoop.it
Six traits to look for in your future employees.
Danielle Uskovic's insight:
Great article on how to find and hire the best employees for your digital team. I see the most important role in marketing as the head of digital. With the world up taking smartphones and tablets at an alarming rate, and mature markets addiction to social, to not have a digital team would be catastrophic.
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Rethinking content curation’s ROI

Rethinking content curation’s ROI | Digital and Social | Scoop.it
Marketers need to view content curation as a mechanism to generate leads and sales in its own right, not just a tool for creating brand awareness.
Danielle Uskovic's insight:

Content Marketing is a must for every business today. Gone are the traditional methods of blasting customers with marketing messages that don't resonate. Gone are the days of cold calling being a successful way to get your foot in the door. Good compelling content can be used in any marketing mix to gain valuable leads.

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4 massive mistakes people make marketing to other businesses on social

4 massive mistakes people make marketing to other businesses on social | Digital and Social | Scoop.it
People have turned to the social web in their droves to market themselves and their companies. The very medium that people are using to connect and sell their services also provides all the informa...
Danielle Uskovic's insight:
I agree with the author of this article, brands are making a huge mistake by selling their products and services. Brands need to understand the very nature of social media - connect, share and engage.
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Why Companies Need a Head of Content Strategy, Creation and Distribution

Why Companies Need a Head of Content Strategy, Creation and Distribution | Digital and Social | Scoop.it
Content is marketing, we all know that. But marketing is also content.
Danielle Uskovic's insight:
Brilliant case for companies changing their view about their owned content.
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Coke Ad Includes Live Tweets

Coke Ad Includes Live Tweets | Digital and Social | Scoop.it
A Romanian Coca-Cola ad appears to have broken new ground in integration between Twitter and TV by including live tweets during an ad.
Danielle Uskovic's insight:
Now the fun begins for marketers.
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3 Things You Didn't Know About Mobile (But Should)

3 Things You Didn't Know About Mobile (But Should) | Digital and Social | Scoop.it
If you're halfway paying attention, you know mobile is big. But just how big? Early results from a massive study shed light on the topic.
Danielle Uskovic's insight:
Mobile is big but this data drills into conversions, time spent (where) and device type. Time to look at your marketing campaigns for mobile.
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Video Marketing? What You Need to Know About YouTube Analytics

Video Marketing? What You Need to Know About YouTube Analytics | Digital and Social | Scoop.it
Find out who's watching your videos, what's working and what you can do to attract more viewers.
Danielle Uskovic's insight:
YouTube Analytics for video success.
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A Tale of Two Online Business Models

A Tale of Two Online Business Models | Digital and Social | Scoop.it
Two online publications are taking different approaches to long-form journalism. One gives it away as long blog posts, the other charges a nominal $3 per month.
Danielle Uskovic's insight:
2 Interesting models for content sites. Free vs paid.
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Twitter Redesigns Conversations to Help You Make Sense of the Noise

Twitter Redesigns Conversations to Help You Make Sense of the Noise | Digital and Social | Scoop.it
Twitter is making a big design change to your Twitter feed to help you follow the fragmented conversations buried within. The new look works a bit like connect the dots between @replies.
Danielle Uskovic's insight:
A redesign of twitter to help you understand and even get involved in conversations happening. Nice.
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On the Internet, Marketers Now Know Whether You’re a Dog

On the Internet, Marketers Now Know Whether You’re a Dog | Digital and Social | Scoop.it
About 20 years ago, an iconic New Yorker cartoon illustrated how the identity of people (or, say, dogs) could be hidden online. Now, however, marketers can better understand online customer demographics, psychographics, and social connections.
Danielle Uskovic's insight:
It's exciting to see the data now available to marketers. I used as the article demonstrates, personalized messaging becomes relevant and interesting.
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Content and Measuring Marketing Effectiveness

Content and Measuring Marketing Effectiveness | Digital and Social | Scoop.it
Content marketing is key in today’s marketplace — it is the intersection of awareness and lead generation. Brands must provide a steady stream of articles, photos, videos, and other resources to demonstrate their relevancy and bring in new customers.
Danielle Uskovic's insight:
The importance of content marketing and measuring it for success
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Are You Guilty of Oversharing?

Are You Guilty of Oversharing? | Digital and Social | Scoop.it
More people are doing it than ever before. What’s fair game—and what’s off-limits (Interesting read. So interesting how Social Media is shaping us. RT @womenshealthmag: Are you guilty of...
Danielle Uskovic's insight:
Social updates as therapy? Interesting article about our over sharing on social networks.
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Should Marissa Mayer Have Posed in Vogue?

Should Marissa Mayer Have Posed in Vogue? | Digital and Social | Scoop.it
Being an 'it girl' for tech may help Yahoo change its dated image, but it's causing a lot of controversy.
Danielle Uskovic's insight:
Brilliant move by MM. She's got the ...
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Introducing LinkedIn University Pages

Introducing LinkedIn University Pages | Digital and Social | Scoop.it
A few years ago, my daughter and I took a road trip to visit schools before she made her final decision about college. I was hoping she’d stay in California, but it wasn’t looking good.
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LinkedIn announces University Pages to help students from campus to career. The opportunities are endless. Another reason to get onto LinkedIn early.

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How social media helped convict 2 high school athletes for rape

How social media helped convict 2 high school athletes for rape | Digital and Social | Scoop.it
The rape of a 16-year-old girl by two football players in eastern Ohio - a case brought to light by social media - is being used by a federal prosecutor to educate athletes in West Virginia about being responsible when texting and making posts on...
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Now the case is being used as the basis of an education program to schools.
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