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Brand Thinking: Seth Godin, Malcolm Gladwell, Dan Pink, and Other Mavens on How and Why We Define Ourselves Through Stuff

Brand Thinking: Seth Godin, Malcolm Gladwell, Dan Pink, and Other Mavens on How and Why We Define Ourselves Through Stuff | Digital and Social | Scoop.it
"The modern version of introspection is the sum total of all those highly individualized choices that we make about the material content of
Danielle Uskovic's insight:
A must read article
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Study: Everyone Talks 'Engagement,' Nobody Knows What It Means

Study: Everyone Talks 'Engagement,' Nobody Knows What It Means | Digital and Social | Scoop.it
This post originally appeared on the Opinion section of Inbound Hub. To read more content like this, subscribe to Opinion. Engagement. We all talk about it. But does anyone even know what it means?
Danielle Uskovic's insight:
Not sure I agree with the below statistics. The marketers interviewed are obviously living in the ivory tower: 88% of customers say they don’t want to engage with brands. 75% of CMOs interviewed said they don’t know how to engage with customers.
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AHH - Don't Spill The Coke

AHH - Don't Spill The Coke | Digital and Social | Scoop.it
Common sense suggests not drinking a Coke while riding a Six Flags roller coaster. That's why common sense isn't invited to this Ahhhhhh experience.
Danielle Uskovic's insight:

Coke has created several entertaining websites, starting at ahh.com (just add a "h" to ähh.com" to visit the other sites). Great engaging advertising from the beverage giant, and you don't have to like their drinks (or brand) to have some fun.

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Australian Digital Stats Compilation | DigitalMarketingLab

Australian Digital Stats Compilation | DigitalMarketingLab | Digital and Social | Scoop.it
A compilation of 39 digital statistics from Australia in 2013.
Danielle Uskovic's insight:
30-60 year olds represent 33% of online buyers in Australia. Are you targeting the right audience?
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Telekinetic Coffee Shop Surprise

What if telekinesis was real? How would you react? Our hidden camera experiment captures the reactions of unsuspecting customers at a New York City coffee sh...
Danielle Uskovic's insight:
Awesome ad for the new Carrie movie.
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Social ROI is NOT Dead - Business 2 Community

Social ROI is NOT Dead - Business 2 Community | Digital and Social | Scoop.it
Just because the number of marketers that are measuring revenue and conversion rates is dropping, does that mean that your brand should drop these all together? No, because with the proper data infrastructure, measuring ROI is certainly possible and can allow you to optimize on various levels. First, it will allow you to optimize messages that are most likely to drive desired actions, maximizing the benefits that you’re reaping from social channels. Second, measuring return will allow you to decrease the time you spend on channels that don’t provide a high return – and we all know that time is money. Read more at http://www.business2community.com/social-data/social-roi-dead-0642476#X8rjLB3lWoeo8yqd.99
Danielle Uskovic's insight:
The issue that most brands face is that they have a lack of resource to properly measure social media ROI. Data scientists and analysts are needed desperately but so is shareholder happiness. Focus is always going to be on growth, profit and expense control. This means that much needed resource to adequately measure ROI falls by the wayside.
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27 B2B Content Marketing Tactics [Research] - Heidi Cohen

27 B2B Content Marketing Tactics [Research] - Heidi Cohen | Digital and Social | Scoop.it
Do you keep using the same B2B content marketing tactics? Here are 27 tactics to spice up your content marketing offering with actionable marketing tips.

Via Naomi Assaraf
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Lydia's Marketing & Communication Consulting's curator insight, October 10, 2013 11:36 AM

27 content tactics with actionable tips to improve your performance.

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Contagious Content: The Psychology That Drives Sharing - Infographic

Contagious Content: The Psychology That Drives Sharing - Infographic | Digital and Social | Scoop.it
  The visual not only touches on the psychology behind what drives folks to share content, but also examines elements necessary to take content to the max level of shareability. It goes on to ...

Via Steven Krohn, Naomi Assaraf
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Naomi Assaraf's curator insight, October 9, 2013 6:11 PM

Super Infographic!! 

Naomi Assaraf's comment, October 9, 2013 6:12 PM
Oh, Steven!!! Tks for this one!!
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Real-time media consumption

Real-time media consumption | Digital and Social | Scoop.it
Last year, URL shortening service bitly and Forbes made a map that showed popular news sources by state. However, the map was based on a static month of data, so what it showed then doesn't necessarily apply to now. Bitly took it a step further this year and shows media consumption in real-time.
Danielle Uskovic's insight:
Brilliant data for marketers. Know who's reading what and when to better advertise on those publications.
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Pinterest Announces Rich Pins for Articles

Pinterest Announces Rich Pins for Articles | Digital and Social | Scoop.it
Check out Pinterest's latest, awesome feature for content creators.
Danielle Uskovic's insight:

Bloggers can now use Pinterest to pin their blog posts! This is really cool.

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Finally, YouTube Upgrades Its Comments

Finally, YouTube Upgrades Its Comments | Digital and Social | Scoop.it
YouTube is taking steps to bring more important comments to the fore -- and to let channel owners automatically delete comments with certain words.
Danielle Uskovic's insight:
About time.
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The Top 7 Online Marketing Trends That Will Dominate 2014

The Top 7 Online Marketing Trends That Will Dominate 2014 | Digital and Social | Scoop.it
The Internet has drastically altered the way in which information is shared, and has had a profound impact on marketing.
Danielle Uskovic's insight:
All the trends as reported by Forbes.
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Brand Thinking: Seth Godin, Malcolm Gladwell, Dan Pink, and Other Mavens on How and Why We Define Ourselves Through Stuff

Brand Thinking: Seth Godin, Malcolm Gladwell, Dan Pink, and Other Mavens on How and Why We Define Ourselves Through Stuff | Digital and Social | Scoop.it
"The modern version of introspection is the sum total of all those highly individualized choices that we make about the material content of
Danielle Uskovic's insight:
A must read article
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30 Pinterest Accounts and Boards You Must Follow for Marketing Tips

30 Pinterest Accounts and Boards You Must Follow for Marketing Tips | Digital and Social | Scoop.it
There are a lot of wonderful people and businesses who share helpful social media tips on Pinterest.
Danielle Uskovic's insight:
30 Pinterest accounts to follow
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Google opens up +post ads

Google opens up +post ads | Digital and Social | Scoop.it
+Post ads amplify your brand’s content by easily turning Google+ posts into display ads that run across the web. People can leave a comment, follow your brand, give a +1, or join a Hangout right from an ad. The Hangout On Air ad format allows you to go beyond clicks to broadcasting live conversations with your audience across the web.
Danielle Uskovic's insight:
Another push from Google linking social to their ad network. Great news for digital marketers.
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Do Marketers Need Big Data?

Do Marketers Need Big Data? | Digital and Social | Scoop.it
Much of the hype around big data focuses on volume, variety, and velocity, but do marketers have any clue on how to apply big data in our brands and campaigns? Excerpt... Data viability and value are not entirely new concepts within the marketing industry. These two dimensions of big data are merely describing the very same principles of data-driven marketing, because identifying the business questions (viability) and actionable insights (value) are the very foundation in utilizing data for our marketing campaigns. So I believe that big data is merely one form of manifestation in data-driven marketing. It all boils down to what kind of insights do marketers need for their brand? Once we define the business need, we can figure out the data sources. If the dataset to answers business questions indeed lie in many petabytes of unstructured data, then by all means let’s invest in the infrastructure to conduct a true big data project. But, if marketers only need simple unstructured datasets to provide actionable insights for their brand, then let’s not overcomplicate things by jumping onto the big data bandwagon. Judging by the current immature state of marketing analytics, I’d say most marketer’s big data needs falls in the latter category. ___________________________________ -Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html (your privacy is protected). -If you like this scoop from The Marketing Technology Alert (brought to you by iNeoMarketing), PLEASE share by using the links below.
Danielle Uskovic's insight:
More on big data gold for marketers
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Twitter’s Data Mining Profits Show Lesser-Known Social Media Risk | The National Law Review

Twitter’s Data Mining Profits Show Lesser-Known Social Media Risk | The National Law Review | Digital and Social | Scoop.it
In an interview for this month’s issue of Risk Management magazine, lawyer and social media specialist Adam Cohen cautioned businesses that the risks of social networking sites extend beyond explosive posting faux pas.
Danielle Uskovic's insight:
Twitter is selling data, our personal tweets, to data mining companies. Impressive what these companies are doing with the data to gain an advantage with products and services.
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Proactive CSR Activity | Social Media Today

Proactive CSR Activity | Social Media Today | Digital and Social | Scoop.it
Corporate Social Responsibility (CSR) is an old field within corporate communications. It seeks to build a brand awareness for corporations and their activities by engaging with the local community to promote social betterment.
Danielle Uskovic's insight:
This is when I love my job the most, when I can integrate both of my roles sustainability and social media.
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Infographic: 80% of Gen Y log on to social media daily – with 12% logging on while in the toilet

Infographic: 80% of Gen Y log on to social media daily – with 12% logging on while in the toilet | Digital and Social | Scoop.it
Over three quarters (80 per cent) of Generation Y – people aged between 15 and 34 – log in to social media every day, with during… See on www.thedrum.com The post Infographic: 80% of Gen Y log on to social media daily – with 12% logging on while in...

Via Thomas Faltin, Naomi Assaraf
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Naomi Assaraf's curator insight, October 7, 2013 1:05 PM

Social media's going to the crapper! 

 

[Infographic] 80% of Gen Y log on to social media daily, 12% logging on while on the can 

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Optimizing YouTube is Good for Brand Impact and Communications Engagement

Optimizing YouTube is Good for Brand Impact and Communications Engagement | Digital and Social | Scoop.it
This guide to YouTube optimization will let you know how to gain views, gain subscribers and how to grow your YouTube channel.

Via Arabella Santiago, Naomi Assaraf
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Arabella Santiago's curator insight, October 7, 2013 9:21 AM

Sometimes some sound, practical advice -- like this article on optimizing your YouTube videos -- can help make your branding and communications efforts more impactful. Further, YouTube has great analytics that help you measure the engagement of brand's message, while SEO helps drive more eyeballs to your content. 

Emmanuel 'Manny' Gigante's curator insight, October 7, 2013 7:53 PM

 and it's free toooo

Naomi Assaraf's curator insight, October 9, 2013 5:17 PM

This is really great! I love that transcripts were talked about! So many people forget about them!

 

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Social Media Monitoring Tools | Social Media Today

Social Media Monitoring Tools | Social Media Today | Digital and Social | Scoop.it

“Check out this infographic featuring some of the best social media monitoring tools. A whopping 25 tools are included and broken down by category for easy reference.”


Via Ivo Nový, Alessandro Rea
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How Nike Made A Human Printing Press

How Nike Made A Human Printing Press | Digital and Social | Scoop.it
Director James Frost walks us through how people power was channeled to create a series limited edition posters aimed to inspire the people of Turkey...
Danielle Uskovic's insight:
Turkey has the lowest rate of sports participation in Europe so nike set out to inspire them to get active. They created this amazing human printing press through sports.
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Got 5 Minutes? Use It to Find a New Prospect on Social Media

Got 5 Minutes? Use It to Find a New Prospect on Social Media | Digital and Social | Scoop.it
Learn just how simple it can be to locate the right leads for your business with these quick social media prospecting tips. (Got 5 Minutes?
Danielle Uskovic's insight:
This is really useful.
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China May Lift Social Media Ban From Shanghai’s Free-Trade Zone | TIME.com

China May Lift Social Media Ban From Shanghai’s Free-Trade Zone | TIME.com | Digital and Social | Scoop.it
The government hopes a crack in the Great Firewall will ease concerns of foreign investors (China May Lift Social Media Ban From Shanghai’s Free-Trade Zone http://t.co/L3UcnKmjNo)...
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What Part of a Web Page Gets the Highest Viewership?

What Part of a Web Page Gets the Highest Viewership? | Digital and Social | Scoop.it
There’s been a lot of attention paid lately to the fact that a lot of online ads going unseen, and with it, the assumption about what parts of a Web page are most valuable.
Danielle Uskovic's insight:
No longer are people viewing the top of the web page. A great infographic showing where people are looking most.
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Want a Long-Lasting Digital Career? Try Technology Consultancy

Want a Long-Lasting Digital Career? Try Technology Consultancy | Digital and Social | Scoop.it
It goes without saying that a technology consultant role might not be the perfect option for every candidate – but if you’ve got drive, ambition, a strong degree and some project-based experience and you’re looking for a career that will stand the...
Danielle Uskovic's insight:
Time to become a consultant.
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