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Content Marketing Study Suggests Most Content Marketing Doesn't Work

Content Marketing Study Suggests Most Content Marketing Doesn't Work | Digital, Social Media and Internet Marketing | Scoop.it

Content marketing study reveals that content marketing fails to deliver positive results 80 to 90 percent of the time.


Via Kamal Bennani
9Dotstrategies's insight:

Study shows that Content Marketing Doesn't Work or Fails 80 to 90% of the time.

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2DiFore Marketing Solutions's curator insight, September 16, 2013 9:17 AM

So often times we see and hear on many social media platforms about "content marketing" but does anyone really know what it is? Great post from last week worth repeating!

Marie Gillet's comment, September 16, 2013 10:16 AM
Thanks for your comments both! Indeed, content marketing is a work-in-progress and one branch of a whole marketing strategy: results should be studied all together (incl. offline and online actions) as they are intertwined with each other. We should get the whole picture before claiming results as a success or not, and look at the entire buying process instead of analysing bit by bit.
AUDIT & REDAC'WEB's curator insight, September 17, 2013 3:56 AM

Si vous doutez de l'efficacité de la stratégie de contenu, consultez cette étude

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How to Use Tumblr for SEO and Social Media Marketing

How to Use Tumblr for SEO and Social Media Marketing | Digital, Social Media and Internet Marketing | Scoop.it
Tumblr is one of those social networks which is often overlooked, but which has tremendous potential for SEO and social media marketing.
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How to Use Tumblr for Social Media Marketing and SEO....

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9 Things We Should Never Stop Doing in Link Building

9 Things We Should Never Stop Doing in Link Building | Digital, Social Media and Internet Marketing | Scoop.it
A couple of months ago, I went on a little rant. (It happens sometimes; I’m looking into it.) I was overwhelmed by the responses that little column generated, with others picking up my rally cry to eliminate super shady link building practices.

Via Valerio Villari
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Important Things to remember when doing the Link Building....

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Google’s Matt Cutts talks about the importance of backlinks

Google’s Matt Cutts talks about the importance of backlinks | Digital, Social Media and Internet Marketing | Scoop.it
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Linkbuilding is still important according to Google’s Matt Cutts....

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Why Some SEO Companies Charge Cheap - About Honest SEO Pricing

Why Some SEO Companies Charge Cheap - About Honest SEO Pricing | Digital, Social Media and Internet Marketing | Scoop.it
Lately I’ve had a tough time evangelizing clients who are wise enough to canvass among multiple SEO companies here in the Philippines and even abroad.
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SEO Hacker - SEO Honest Pricing...

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Google: Unlinked URLs Are A Source For Indexing New Content

Google: Unlinked URLs Are A Source For Indexing New Content | Digital, Social Media and Internet Marketing | Scoop.it
John Lincoln from Ignite Visibility spotted a Google Hangout where Google’s John Mueller confirmed that Google will use URLs or domain names within content that are unlinked, i.e.
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Unlinked URL now a source for Indexing New Content....

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SEO Best Practices: Setting Up a Blog

SEO Best Practices: Setting Up a Blog | Digital, Social Media and Internet Marketing | Scoop.it
Blogging should be a part of any sound marketing plan. You need to create engagement and provide the ability for people to share content coming from your company. Here's how you can set yourself up to realize positive SEO results from a blog.
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SEO Best Practices on How to Set Up a Blog Properly....

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Your Ultimate Guide to B2B Internet Marketing Part 3: Three Vital ...

Your Ultimate Guide to B2B Internet Marketing Part 3: Three Vital ... | Digital, Social Media and Internet Marketing | Scoop.it
In today's installment of our five part series on B2B internet marketing, we'll be discussing email marketing.
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Guide to B2B Internet Marketing....

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Different Types of SEO Clients

Different Types of SEO Clients | Digital, Social Media and Internet Marketing | Scoop.it
Types of SEO Client Infographic #seoclients #typesofclient #9dotstrategies #infographic
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Reality Talk: Types of SEO Clients.....

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4 Reasons to Spend More on SEO

4 Reasons to Spend More on SEO | Digital, Social Media and Internet Marketing | Scoop.it

Most small businesses run very close to the margin and traditionally resist increasing their SEO budget, no matter the consequences. While SEO will is becoming more difficult and expensive to execute, the ROI remains high for small business.


Via Kamal Bennani
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Reasons Why Online Business should Spend More on SEO....

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Infographic: Vintage Social Media

Infographic: Vintage Social Media | Digital, Social Media and Internet Marketing | Scoop.it
Vintage Infographic: Social Media #socialmedia #9dotstrategies @9Dot_Strategies #vintage
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Vintage Social Media Infographic: Twitter, Facebook, Youtube and Skype...

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How Much does Real SEO Costs?

How much does SEO search engine optimization cost? SEO cost or price depends on many factors. Most SEO campaigns cost less than Yellow Pages and print ads.
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When Considering the SEO Cost, Focus on the Result, NOT the Price!
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Google May Be Updating Their Algorithm But They Won't Confirm It

Google May Be Updating Their Algorithm But They Won't Confirm It | Digital, Social Media and Internet Marketing | Scoop.it
Today, September 4th, and last week, August 21st, there were huge spikes in chatter amongst the SEO and webmasters about the Google search results shifting and changing.
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About Google Algorithm Updates dated September 04, 2013.....

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Free Keyword Research Tool & A Simple Process For Getting Started - SEO Nick

Free Keyword Research Tool & A Simple Process For Getting Started - SEO Nick | Digital, Social Media and Internet Marketing | Scoop.it
I'm a self-proclaimed keyword research junkie. I spend hours every week auditing historical keyword data and running new queries to expand my targets and imp
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Tutorial: On How to do Keyword Research the Simplier Way....

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Philippine Online Marketing and Internet Activity

Philippine Online Marketing and Internet Activity | Digital, Social Media and Internet Marketing | Scoop.it
The Republic of the Philippines has always embraced the innovations that new technology provides them.
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About Digital Marketing in the Philippines

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Social Media Around the World: A Complete Infographic Guide

Social Media Around the World: A Complete Infographic Guide | Digital, Social Media and Internet Marketing | Scoop.it

The world of social media is increasing and has a powerful role to play in the future.

In 2012, more than 63% of online users visited more number of social media websites than any other types, and that number is expected to continue going up through 2013.

View this infographic to find more statistics about online behavior and the use of Facebook, Twitter, LinkedIn, YouTube, Pinterest and Instagram across the globe...


Via Lauren Moss
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Complete Infographic Guide about Social Media Around the World......

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John Thomas's curator insight, February 12, 4:01 AM
Social Media Around the World: A Complete Infographic Guide
Lydia Gracia's curator insight, February 14, 5:20 AM

La Guia completa del Social Media en el Mundo

Professor Jill Jameson's curator insight, March 4, 10:52 AM

Astonishing figures! 

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4 Little SEO Factors That Yield Big Ranking Returns

4 Little SEO Factors That Yield Big Ranking Returns | Digital, Social Media and Internet Marketing | Scoop.it
Everybody with a website wants to be Google's #1 pal, it seems. The trouble is that search engine optimisation has a lot of moving parts that can seem over
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4 Little SEO Factors that can result to Big Ranking....

 

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The State of Twitter in 2013 [INFOGRAPHIC]

The State of Twitter in 2013 [INFOGRAPHIC] | Digital, Social Media and Internet Marketing | Scoop.it
Since its inception over seven years ago, Twitter has built a community of over 200 million monthly active users, and over 170 billion tweets have been posted in total.

On average, users spend 170 minutes on the site each month and have 208 followers. Twitter is also undergoing a mobile revolution with 80% of its users accessing the site via a mobile device. 63% of brands use multiple Twitter accounts, with YouTube leading the way as the most-followed brand with 33 million followers...


Via Lauren Moss
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About the State of Twitter in  2013....

 

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Sheridan Tatsuno's curator insight, September 11, 2013 4:44 PM

Twitter is useful for delving into trending topics, but otherwise not worth looking at much.  Thus, TV programs (YouTube), brands, events, politics, and other trendy topics are best for it. 

Mehdi BH's comment, September 12, 2013 5:03 AM
Interesting !
Samantha Kelly's curator insight, September 14, 2013 7:32 AM

Twitter has changed my life and opened up a whole new world! In Ireland there are over 81k active users.

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Speed Up Keyword Research Using Google Keyword Planner and Soovle | Reef Digital Blog

Speed Up Keyword Research Using Google Keyword Planner and Soovle | Reef Digital Blog | Digital, Social Media and Internet Marketing | Scoop.it
Let's say you've just written a blog post and you want to get organic traffic, but don't want to have to do any link building to it. How do you do that wit
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How to do Proper Keyword Research using Google Keyword Planner and Soovle...

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5 Common Content Marketing Mistakes – And How to Fix Them - Search Engine Journal

5 Common Content Marketing Mistakes – And How to Fix Them - Search Engine Journal | Digital, Social Media and Internet Marketing | Scoop.it
Generating the content you need for your business and your SEO efforts can be intensive and expensive. That doesn’t mean you shouldn’t do it – but it does
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SEJ: Common Content Marketing Mistakes and How to Fix It....

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Why Influencers are Key To Your Content Marketing Strategy - Chief Marketer

Why Influencers are Key To Your Content Marketing Strategy - Chief Marketer | Digital, Social Media and Internet Marketing | Scoop.it
Digital influencers are your content marketing distribution army. Here's why you need them working for you!
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"Influencers are people who are with key audiences on blogs, Facebook, Twitter, Pinterest, YouTube, etc... Sharing their experiences and stories including those that involve brands and products they use...."

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Information about E-Commerce Website Creation

Information about E-Commerce Website Creation | Digital, Social Media and Internet Marketing | Scoop.it
A company has to constantly reach out to potential customers and effectively communicate with its present clients if it wants to expand. If your business is com
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Why Online Shopping Business Need an E-Commerce Website?

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Establishing Your Personal Brand and Credibility Through Blogging

Establishing Your Personal Brand and Credibility Through Blogging | Digital, Social Media and Internet Marketing | Scoop.it

No matter the industry or profession, blogging is a very effective way for you to establish your credibility and therefore create a personal brand. 


Via Kamal Bennani
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Establish Personal Branding and Credibility Through Blogging

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Why SEOs Should Create Brands, Not Just Links

Why SEOs Should Create Brands, Not Just Links | Digital, Social Media and Internet Marketing | Scoop.it
Why SEOs Should Create Brands, Not Just Links - a guide as to why you should be building a brand for SEO purposes.

Via Level343
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SEO's should Create Brands not just Links...

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Level343's curator insight, August 16, 2013 6:31 PM

The fact is, Google is trying to evolve their algorithm into something that doesn’t rank sites based upon the number and strength of links. Relying solely on links to determine rankings has led to an online space full of manipulation- something that Google are sick and tired of trying to counter. They want to rely on more meaningful data, such as user engagement, social buzz, and trusted brands.

 

Create a brand that generates buzz and engages users, and the rankings will come. I’m not suggesting that links will stop being measured, but by focusing on creating a brand, your site will become a trusted source that Google will rank.

 
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SEO Pricing & Costs – What Should You Charge / How Much Should You Pay?

SEO Pricing & Costs – What Should You Charge / How Much Should You Pay? | Digital, Social Media and Internet Marketing | Scoop.it
This article is posted online at SEOmoz: http://www.seomoz.org/blog/seo-pricing-costs-what-should-you-charge-how-much-should-you-pay I thought it was an
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SEO Pricing and Costs....

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