Digital and Content Marketing
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The Cool Gadget Store

The Cool Gadget Store | Digital and Content Marketing | Scoop.it
UK-based online store for gifts and gadgets, offering worldwide shipping and great prices on consumer electronics, gifts for men and consumables.
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3 Myths About Boosting Facebook Posts

3 Myths About Boosting Facebook Posts | Digital and Content Marketing | Scoop.it
One of the easiest ways to advertise on Facebook is to “boost” a post. But is boosting an effective tactic?
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How I Grew My Organic Search Traffic 1465% in 12 Months - SiteProNews

How I Grew My Organic Search Traffic 1465% in 12 Months - SiteProNews | Digital and Content Marketing | Scoop.it
In this article I share how, by following a specific strategy, I grew my organic search traffic by 1,465 percent within just 12 months. That's nearly 16 ti
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Catchy Blog Titles: 5 Steps, 100+ Formulas, 500+ Words

Catchy Blog Titles: 5 Steps, 100+ Formulas, 500+ Words | Digital and Content Marketing | Scoop.it
If you're genuinely interested in writing better, catchier, and awesome-r blog titles for your already great content, you need to read this post now.
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Tips on Crafting Evergreen Content

Tips on Crafting Evergreen Content | Digital and Content Marketing | Scoop.it

Creating timely blog posts on trending topics is essential in establishing a successful blog, but here are some tips on crafting evergreen content as well in order to send traffic and leads for longer periods of time.

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Manufacturing Serendipity: How to Create Content that Captivates Your Audience

Manufacturing Serendipity: How to Create Content that Captivates Your Audience | Digital and Content Marketing | Scoop.it

Learn how to turn empathy, surprise, delight, and information into the kind of content your audience will connect with and remember.

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Winning Through Niche Content Marketing

Winning Through Niche Content Marketing | Digital and Content Marketing | Scoop.it

Content marketing is an important element of being a social business and is closely related to the rise in popularity of social media.

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5 Distractions in Sales and How to Avoid Them

5 Distractions in Sales and How to Avoid Them | Digital and Content Marketing | Scoop.it

Boosting sales productivity is often just a matter of avoiding some common distractions in sales. Here are five that can disrupt your day.

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How and Why to Use SEO for Growth

How and Why to Use SEO for Growth | Digital and Content Marketing | Scoop.it

You can’t have an effective SEO approach without understanding how to integrate your SEO channel with your overall approach to marketing and growth.

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How to Improve Email Open Rates

How to Improve Email Open Rates | Digital and Content Marketing | Scoop.it

Email marketing remains one of the most effective, time-tested methods for promoting products or services. According to a report published by Experian, it's 20x more cost-effective than traditional forms of advertising.

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62 Highly Useful Presentation Tools for Sales and Marketing

62 Highly Useful Presentation Tools for Sales and Marketing | Digital and Content Marketing | Scoop.it
Slide shows and presentations are here to stay and are getting more elaborate. Check out this big list of presentation tools for sales and marketing.
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Hootsuite Updates its Analytics and Offers Additional Reporting

Hootsuite Updates its Analytics and Offers Additional Reporting | Digital and Content Marketing | Scoop.it
Hootsuite has rolled out a beta version of new analytics. In this post, Bob Carver goes through the new Hootsuite analytics system and how you can use it to advantage.
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Lead Generation Campaigns on Twitter Done the Right Way

Lead Generation Campaigns on Twitter Done the Right Way | Digital and Content Marketing | Scoop.it
Twitter lead generation campaigns can be a boon for your business and there are at least two ways of doing it - and one of them is the right way.
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No Budget Video: 3 tricks to help small charities punch above their weight with videos

No Budget Video: 3 tricks to help small charities punch above their weight with videos | Digital and Content Marketing | Scoop.it
  When you're a small charity with little or no budget for video, it can be hard to imagine how you could compete with bigger charities whose budgets for film production stretch into the thousands.
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Inside the Facebook News Feed: A List of Algorithm Factors

Inside the Facebook News Feed: A List of Algorithm Factors | Digital and Content Marketing | Scoop.it
A newly-updated collection of all the factors that go into the Facebook News Feed algorithm to determine whether or not your content gets seen.
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How To Promote Your Blog With 105 Blog Promotion Tactics

How To Promote Your Blog With 105 Blog Promotion Tactics | Digital and Content Marketing | Scoop.it
Knowing how to promote your blog will make sure it's successful. Explore tons of blog promotion tactics to find what will help you grow your blog now!
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A Guide to Generating More Leads with Incentives

A Guide to Generating More Leads with Incentives | Digital and Content Marketing | Scoop.it

In this post, I’ll show you exactly how to use incentives to generate more leads.

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What is Structured Data & Schema for Websites & SEO?

What is Structured Data & Schema for Websites & SEO? | Digital and Content Marketing | Scoop.it

There is a complex world of technical SEO that needs to be addressed in order for your site to have a fighting chance - Schema

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Lead Conversations to Replace Lead Funnels

Lead Conversations to Replace Lead Funnels | Digital and Content Marketing | Scoop.it

Turning a prospect into a customer requires a level of engagement more like a conversation with a friend than guerilla warfare tactic

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How to Create Bite-Sized Content [INFOGRAPHIC]

How to Create Bite-Sized Content [INFOGRAPHIC] | Digital and Content Marketing | Scoop.it

Multi-task much? A recent study conducted by Microsoft Corporation found that the average human now has a shorter attention span than a goldfish. A goldfish can focus for nine seconds; people are down to a mere eight seconds.

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5 Ways You Can Use Emotion To Increase Conversions

5 Ways You Can Use Emotion To Increase Conversions | Digital and Content Marketing | Scoop.it

For a long time, it was believed that people make decisions rationally, while the importance of emotions was not recognised.

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Staying One Step Ahead of the Game in 2016: Social Ad Targeting

Staying One Step Ahead of the Game in 2016: Social Ad Targeting | Digital and Content Marketing | Scoop.it

You’ve got your social media strategy outlined, aligned and implemented - Check.

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Basic SEO training: long tail keywords • Yoast

Basic SEO training: long tail keywords • Yoast | Digital and Content Marketing | Scoop.it
Ranking for popular keywords is not easy. First try to rank for more specific, long tail keywords. There will be less traffic, but also less competition for these keywords, which makes it easier to end up higher in Google’s search results for these specific terms. On top of that, the people that will find you, will be more …
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Lisa Abbott of Genesys: Chat on Your Website Decreases Customer Abandonment by Half

Lisa Abbott of Genesys: Chat on Your Website Decreases Customer Abandonment by Half | Digital and Content Marketing | Scoop.it
Lisa Abbott of Genesys discusses the importance of customer service and how important an "omni-channel" customer engagement center is for small businesses.
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Two Places Your Competitors are Not Mining for Keywords

Two Places Your Competitors are Not Mining for Keywords | Digital and Content Marketing | Scoop.it
Here is where to mine the best niche keywords. It is best to use these networks to help you come up with keywords for SEO.
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