Si les dispositifs et campagnes web-to-store font la Une chaque semaine dans l'Hexagone, le réseau social Twitter est encore relativement peu exploiter sur ce domaine pour toucher le consommateur ROPO -Research Online, Purchase Offline- pourtant certaines opérations ou dispositifs populaires aux USA et au UK méritent le détour.
“ Mobile is growing and forward-thinking retailers are looking at ways to use mobile to increase sales, bring customers into stores, or to enhance the experience when people are shopping.”
Via Thibaud FAYARD
Many of the enhancements available in iOS 7 point to how Apple is addressing mobile wallets as enhancing the shopping experience with offers and in-store information rather than by enabling payments, where adoption has been slow.
Facebook remains to be one of the frequently visited sites of many people all over the globe with more than half of the users browsing the site through their mobile phones. Qwaya has released an infographic called “Facebook on Mobile” and below are the key takeaways:
- 75% of the world’s population now has a mobile phone (almost 50% are smart phones) - In the next 2 years, there will be more mobile subscription than people - Facebook has 955 million monthly active users, 57% use their mobile phones - Facebook is seeing 67% monthly active user growth - Americans spend 8.04 hours on average on their mobile phones browsing Facebook than in other sites such as Google, Yahoo! or Microsoft
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