Digital Analytics for Emerging Market Strategies
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Who's Sharing What: The state of social sharing in 2013

Who's Sharing What:  The state of social sharing in 2013 | Digital Analytics for Emerging Market Strategies | Scoop.it

This infographic shows the latest trends in social sharing as the ecosystem gets busier and busier, and the extent that individuals share content within their social graphs.


'We tried to zoom out as much as possible for you to be able to see the whole picture: the state of social sharing in the beginning of 2013 and everything you need to know about its eight major players.'


Via Lauren Moss
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Rescooped by Evangeline Chua from The MarTech Digest
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Marketing Automation: The Need for a Behavior-Based Program - Profs

Marketing Automation: The Need for a Behavior-Based Program - Profs | Digital Analytics for Emerging Market Strategies | Scoop.it

Condensed...

 

Here are a few steps in the journey toward a buyer-centric automation strategy, which I like to call "behavioral marketing automation."

 

Segmenting, and Sending Messages, Based on Behavior: The first step of behavioral marketing automation is to determine which target audiences exhibit similar characteristics. Upon identifying clusters, you can send those groups relevant messages based on shared characteristics. Harnessing other factors related to context, like timeframe, can also boost the marketing relevance of your messages.

Driving Immediate Behavioral Messages: Once you've established your initial segments and clusters, you're ready to take things to the next level: letting contact behaviors take the wheel on an ongoing basis.

Why Behavioral Marketing, in the First Place? Sending individualized, targeted messages can seem like a daunting task, but with the Web tracking capabilities of modern marketing automation, this strategy has never been easier to execute. Moreover, why would you want to miss an opportunity to provide potential buyers with what they want, precisely when they want it?


Via marketingIO
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marketingIO's curator insight, June 14, 2013 7:35 AM

The author of the post is an evangelist for Silverpop, and Silverpop has announced behavioral marketing features as a part of its MAP (see http://sco.lt/4llWvx). This feature makes tremendous sense, and we encourage you to read David Raab's post to learn more: http://sco.lt/7rO4iP.


  • See the article at www.marketingprofs.com
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  • iNeoMarketing drives more revenue and opportunities for B2B companies using marketing technologies. Contact us
Rescooped by Evangeline Chua from Strategies for Fast Changing Realities
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European Innovation and degree of innovation collaboration with China and US by Country

European Innovation and degree of innovation collaboration with China and US by Country | Digital Analytics for Emerging Market Strategies | Scoop.it

In the aftermath of financial crisis, German enterprises lead the pack in investing in the future (RT @IEEESpectrum: European Innovation Varies by Country: German enterprises lead the pack.


Via Carlo A. Zanaboni
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Carlo A. Zanaboni's curator insight, March 26, 2013 5:20 AM
Very interesting to notice also that Finland, Luxembourg and Sweden are the European.countries with the higher degree of innovation collaboration with China
Rescooped by Evangeline Chua from Strategies for Fast Changing Realities
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Demographics of a huge market: China's Teen Gamers

Demographics of a huge market: China's Teen Gamers | Digital Analytics for Emerging Market Strategies | Scoop.it

We translate an iResearch/QQ Games report on China's young gamers to bring you an exclusive, in-depth infographic.


Via Carlo A. Zanaboni
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G.E. Turns to the Crowd for Help in Creating Consumer Products

G.E. Turns to the Crowd for Help in Creating Consumer Products | Digital Analytics for Emerging Market Strategies | Scoop.it
General Electric is announcing a deal with Quirky, a start-up that crowd-sources the development of products, in an attempt to turn industrial patents into Internet-connected devices for consumers.

Via Carlo A. Zanaboni
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Carlo A. Zanaboni's curator insight, April 11, 2013 2:12 AM

GE draws the line of a new business model to monetize its incredible amount of unused patents through the power of the crowd. An inspiration not only for other big corporations, but also for University and small to medium highly innovative companies.

Rescooped by Evangeline Chua from Strategies for Fast Changing Realities
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Getting to Know Indonesia’s Middle-Class and Affluent Consumers

Getting to Know Indonesia’s Middle-Class and Affluent Consumers | Digital Analytics for Emerging Market Strategies | Scoop.it
BCG partner Vaishali Rastogi discusses the growing opportunity afforded by Indonesia’s rapidly expanding base of middle-class and affluent consumers.

Via Carlo A. Zanaboni
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8 Steps To Effective Content for Social Media - B2B Marketing Insider

Summary...

 

8 Steps To Effective Content For Social Media

Listen firstStop creating crapEngage your audienceFind your voiceBe helpfulFind your Rhythm: (the 4-1-1 rule of social sharing)Reject excuses for not using any social channelsBe entertaining, if you can

 


Via marketingIO
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Andrew Federici's curator insight, June 14, 2013 2:50 PM

Not a bad top 10 list--no holding back.

Stéphane Lemaire Initiatives's curator insight, June 14, 2013 5:13 PM

8 étapes pour être efficcaces dans les réseaux sociaux :
1. Commencer par écouter
2. Créer du contenu de valeur
3. Engagez votre audience
4. Trouvez votre ton
5. Apportez du contenu qui aide votre audience
6. Trouvez votre rythme (La règle des 4-1-1*)
7. Rejetez les excuses pour ne pas utiliser les réseaux sociaux
8. Soyez distrayant (si vous pouvez)

 

* 4 tweets de nouveaux contenus - 1 Re-tweet  - 1 promotion

Stéphane Lemaire Initiatives's curator insight, June 14, 2013 5:16 PM

8 étapes pour être efficcaces dans les réseaux sociaux :
1. Commencer par écouter
2. Créer du contenu de valeur
3. Engagez votre audience
4. Trouvez votre ton
5. Apportez du contenu qui aide votre audience
6. Trouvez votre rythme (La règle des 4-1-1*)
7. Rejetez les excuses pour ne pas utiliser les réseaux sociaux
8. Soyez distrayant (si vous pouvez)

 

* 4 tweets de nouveaux contenus - 1 Re-tweet  - 1 promotion

Rescooped by Evangeline Chua from The MarTech Digest
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Marketing Automation's Missing Link: Getting Higher Conversions Using Customer Intelligence - Forbes

Key excerpt...

 

Tomorrow’s Chief Marketing Officers (CMOs) are Eloqua, Marketo and Salesforce power users today.  The era of the digital marketer hasn’t just arrived, it’s rapidly accelerated past marketing strategies and methods that have proven marginally effective and lacking in analytical precision and measurement.

 

What’s fueling this marketing revolution are the insights gained from Big Data, predictive analytics, and natural language processing (NLP) algorithms, providing marketers valuable insights into how they can increase conversion rates. They’re also finding out more about who their prospective customers are through the use of personas.  I’ve been tracking Mintigo and their InterestBase platform, and the following video explains the benefits of this platform:

 


Via marketingIO
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marketingIO's curator insight, June 14, 2013 8:16 AM

It's not often we get excited about a product offering, but we are with this one. Even if you're not in the market, it's a must see video (2 minutes) and then a click through to interestbase.com. It may be the solution for the B2B Marketer to leverage data for lead generation.


Phil Lauterjung's curator insight, June 14, 2013 10:40 AM

add your insight...

 
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Better than Google Glass? Baidu Confirms 'Baidu Eye' AR Glasses Exist, Hints at Innovative Feature Set

Better than Google Glass? Baidu Confirms 'Baidu Eye' AR Glasses Exist, Hints at Innovative Feature Set | Digital Analytics for Emerging Market Strategies | Scoop.it
Baidu has confirmed it is working on a project called Baidu Eye, and the rep we spoke with seemed confident that the experimental project has some tricks up its sleeve that Google Glass can't match.

Via Carlo A. Zanaboni
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The 8 Best Industries for Starting a Business | Inc.com

The 8 Best Industries for Starting a Business | Inc.com | Digital Analytics for Emerging Market Strategies | Scoop.it

Thinking of starting a business? You want to join an industry that’s early in its life cycle--or growing fast--and whose products people lust for. That’s where you’ll find the greatest opportunity.


Via Carlo A. Zanaboni
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Carlo A. Zanaboni's curator insight, April 6, 2013 8:55 AM
In which one would you invest in?
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G.E. Turns to the Crowd for Help in Creating Consumer Products

G.E. Turns to the Crowd for Help in Creating Consumer Products | Digital Analytics for Emerging Market Strategies | Scoop.it
General Electric is announcing a deal with Quirky, a start-up that crowd-sources the development of products, in an attempt to turn industrial patents into Internet-connected devices for consumers.

Via Carlo A. Zanaboni
more...
Carlo A. Zanaboni's curator insight, April 11, 2013 2:12 AM

GE draws the line of a new business model to monetize its incredible amount of unused patents through the power of the crowd. An inspiration not only for other big corporations, but also for University and small to medium highly innovative companies.