Digital Analytics
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Improving Segmentation in Adobe Analytics

Advanced segmentation functionalities are now an important part of Adobe Analytics. Segmentation is the most important item in the digital marketer
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Adobe Media Optimizer First To Market With Yahoo Gemini Support - Digital Marketing Blog by Adobe

With its most recent release on Sat­ur­day, May 10, Adobe Media Opti­mizer upgraded its plat­form to sup­port new Yahoo Gem­ini [...]
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Getting Started with DTM: Activating Google’s Universal Analytics

This is part 3 of a multipart series on getting started with Adobe’s Dynamic Tag Management Solution. We will cover the activation of Google’s Universal Analytics.
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Facebook teaches you exploratory data analysis with R

Facebook is a company that deals with a lot of data — more than 500 terabytes a day — and R is widely used at Facebook to visualize and analyze that data.
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Sales Dashboard in R with qplot and ggplot2 – Part 2

In Part 1 of this series we moved the first steps into building our Sales Dashboard in R. In this Part 2 we explore additional ways to display sales related data.
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