Digital Analytics
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Time for Tag Management Vendors to Grow Up Web Analytics Demystified

Time for Tag Management Vendors to Grow Up Web Analytics Demystified | Digital Analytics | Scoop.it
Eric T. Peterson's Web Analytics Demystified weblog, since 2005!
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Tag management tool.. the upcoming solution to managing vast numbers of tags

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The 10 top digital marketing statistics from this week

The 10 top digital marketing statistics from this week | Digital Analytics | Scoop.it
This week’s round up of stats includes (even more) success for Leicester City, Apple’s latest investment, excitement for Euro 2016 and lots more.
Belle Chua's insight:

Great weekly marketing stats around the world.

Good to note that Abandonment rate for Shopping Cart for APAX stands at 75.9%. 

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MDA to create singular TV audience metrics system

MDA to create singular TV audience metrics system | Digital Analytics | Scoop.it
Nielsen "extremely disappointed to have been overlooked", said a spokesperson.
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Gfk appointed as the agency over a multi-year plan to setup an integrated TV audience metrics system..

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Seven obstacles to fostering a marketing analytics-based culture [GALLERY]

Seven obstacles to fostering a marketing analytics-based culture [GALLERY] | Digital Analytics | Scoop.it
And the dangers of over reliance on data.
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Panel discussion on obstacles to fostering marketing analytic-based culture from our very own CMO, Jeannie Ong.

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Why making your business analytics-driven is not as costly as you think

Why making your business analytics-driven is not as costly as you think | Digital Analytics | Scoop.it
The big data revolution isn’t actually so hard to get onto – or as expensive – as you think. Key SME leads explain why.
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Online Travel agencies like Zuji, on their views on implementing data integration for data-driven marketing testing and decision making

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Six personalisation and data-driven marketing trends from Malaysia

Six personalisation and data-driven marketing trends from Malaysia | Digital Analytics | Scoop.it
Earlier this month Econsultancy and IBM hosted a roundtable event in Kuala Lumpur where delegates were invited to discuss challenges and opportunities around marketing data.
Belle Chua's insight:

From the looks of several clients from Malaysia's roundtable, data-driven marketing still have quite fair bits of pushes before it can be beneficial to Malaysian clients.


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Are your current brand metrics adequate?

Are your current brand metrics adequate? | Digital Analytics | Scoop.it
Why business and customer metrics such as Net Promoter Score and KPIs may not be sufficient gauges of your business.
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A quick read on the importance of harassing the right metrics for performance measurement

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Big data case study: FIFA World Cup 2014

Big data case study: FIFA World Cup 2014 | Digital Analytics | Scoop.it
How big data helped to socialise the FIFA World Cup 2014.
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How SingTel used user behaviourial data to understand their consumer patterns during FIFA World Cup 2014

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Case Study: How F&N used data to turn the business around

Case Study: How F&N used data to turn the business around | Digital Analytics | Scoop.it
While condensed milk is traditionally a very big part of its business, in the last two to three years, there was a value erosion from 3% to 9% creating a burning platform for the brand.
Belle Chua's insight:

Great case study on how F&N used data findings to shape their pricing and product category model...

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A thoroughly entertaining beginner’s guide to data and analytics

A thoroughly entertaining beginner’s guide to data and analytics | Digital Analytics | Scoop.it
Confused by cross-channel analytics? Bewildered by big data? Stupefied by structured data?
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An interesting write and learn the jargons of web analytics.. 

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How Target Figured Out A Teen Girl Was Pregnant Before Her Father Did

How Target Figured Out A Teen Girl Was Pregnant Before Her Father Did | Digital Analytics | Scoop.it
Target has perfected the technique of analyzing consumers' shopping habits to figure out who's pregnant. How can they send customers congratulatory coupons without freaking them out?
Belle Chua's insight:

Opps...how customer targeting turns to the wrong intention.

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10 data-visualisations that prove information is beautiful

10 data-visualisations that prove information is beautiful | Digital Analytics | Scoop.it
One of my favourite talks from last week’s Festival of Marketing was by David McCandless from Information is Beautiful.
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38% of marketers do not use personalisation: report

38% of marketers do not use personalisation: report | Digital Analytics | Scoop.it
More than a third of companies do not implement any form of personalisation in their marketing activities, according to a new report from Econsultancy.
Belle Chua's insight:

Good-to-note statistics overview of the current personalisation optimisation trend in the marketing landscape

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Young users aren't fans of targeted social ads: Report

Young users aren't fans of targeted social ads: Report | Digital Analytics | Scoop.it
For marketers looking to sell their wares to millennials and their younger siblings, Gen Z, social media is an indispensable channel.
Belle Chua's insight:

Interesting findings on the millennials habit of detracting from social media who targeted ads at them

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ADI: TV Everywhere Consumption Shifting To Connected Devices

ADI: TV Everywhere Consumption Shifting To Connected Devices | Digital Analytics | Scoop.it

Although Apple’s iOS operating system still sees the bulk of TV Everywhere (TVE) authentications, new analysis from Adobe Digital Index (ADI) shows TVE consumption slowly moving toward connected devices, such as Apple TV and Roku.  According to ADI’s...

Belle Chua's insight:

Great quarter-on-quarter and year-on-year comparison on TV stats.

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Cracking the attribution code for digital marketing

Cracking the attribution code for digital marketing | Digital Analytics | Scoop.it
In the recent past, attribution was about helping digital marketers know what was effective and what was not in the areas of display and search. It's much more than that now.
Belle Chua's insight:

A quick read on how digital attribution being scaled towards a skewed analysis via last-click attribution

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LinkedIn introduces new analytics tool

LinkedIn introduces new analytics tool | Digital Analytics | Scoop.it
LinkedIn has introduced its Content Marketing Score, a data-driven analytics tool that quantifies and benchmarks a brands’ content marketing effort on LinkedIn.
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Linkedin introduces content marketing score as an analytical tool to measure the effectiveness on content.. 

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A beginner’s dictionary of Google Analytics

A beginner’s dictionary of Google Analytics | Digital Analytics | Scoop.it
Google Analytics is a fantastic tool for measuring traffic and the behaviour of that traffic on your site.
Belle Chua's insight:

A quick refresher read for those who forgotten the basics of Google Analytics metrics definition

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How to make sense of online chatter

The sheer volume of conversations online means that we all have social data – lots of it – but the question we need to ask is “are we using this data effectively?”
Belle Chua's insight:

Reviewing the importance of using intelligence to understand what works.. through integrating data on social and everything else

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How data transformed BT Global's marketing

How data transformed BT Global's marketing | Digital Analytics | Scoop.it
"It also allows us to have a voice around the boardroom and de-risk what we do," Ruth Rowan, chief marketing officer.
Belle Chua's insight:

Great case study from BT on how they leverage their internal data to map back to strategy for business growth

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Here's why nobody wants to click on a display ad

Here's why nobody wants to click on a display ad | Digital Analytics | Scoop.it
The average click through rate for display-based online advertising is 0.02%. What is this number telling us?
Belle Chua's insight:

Revisiting the usefulness of user journey to re-dicsover how ad effectiveness can be improved

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Case Study: How Huawei turned its smartphone business around

Case Study: How Huawei turned its smartphone business around | Digital Analytics | Scoop.it
How a data-driven approach to marketing helped Huawei gain a bigger market share.
Belle Chua's insight:

Great case study of how data strategising and smart analysis helps to bring in better business for Huawei

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OCBC’s analytics strategy and what brands can learn from it

OCBC’s analytics strategy and what brands can learn from it | Digital Analytics | Scoop.it
Analytics for OCBC originated as a small function in the consumer banking side, but over time was elevated to become a group function. Here's what the journey was like.
Belle Chua's insight:

A greate case study of how OCBC setup with superb analytics arm to champion its business direction

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13 insightful stats from around the digital world

13 insightful stats from around the digital world | Digital Analytics | Scoop.it
Stats entertainment.
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Some light-hearted reads on the stats around the world...

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Four hallmarks of a successful conversion rate optimization strategy

Four hallmarks of a successful conversion rate optimization strategy | Digital Analytics | Scoop.it
The difference between success and failure is often in the details.
Belle Chua's insight:

Test! Test! Test! That's the way to true optimisation...

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20 ecommerce trends and predictions for 2015

20 ecommerce trends and predictions for 2015 | Digital Analytics | Scoop.it
Just before Christmas I asked our expert panel of ecommerce professionals to look into their crystal balls and predict the trends that are likely to shape ecommerce in 2015.
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