About 20 years ago, marketers started adopting metrics for online advertising that remain commonplace today. About 10 years ago, The same thing happened when the advent of smartphones spurred the rise of mobile marketing. As conversational commerce takes off, this is happening again because of automated conversational software known as chatbots, or "bots."
Below are some approaches to consider for bot measurement. Note that little of this is currently available from chatbot platforms such as Facebook Messenger, Kik, Slack, or Amazon Echo. Bot analytics and bot-building software companies all have shortcomings, largely because this technology is in its infancy. Few benchmarks exist, especially when trying to compare data across platforms.