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Measure your web, mobile and social for marketing ROI
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4 Key Facts From Convergence Analytics Showtime at SES NY

4 Key Facts From Convergence Analytics Showtime at SES NY | Digital Analytics | Scoop.it
A look at what convergence analytics is, how it will affect marketers, its effects on attribution and lifetime value, and why practices are as important as applications.
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5 Facts You Need to Know About Convergence Analytics

5 Facts You Need to Know About Convergence Analytics | Digital Analytics | Scoop.it
If current trends continue, marketing will be less and less about driving engagement, and more and more about proving ROI for the entire company.
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Web Analytics Best Practices Guide: Process and Control for Analytics

Web Analytics Best Practices Guide: Process and Control for Analytics | Digital Analytics | Scoop.it
Web Analytics Best Practices Guide for Process.
Technology Leaders's insight:

Digital properties cross all channels today. Does it even make sense to separate the digital measurement process from the process of the organization itself? Some companies have not yet asked that question.

 

The most important factor in creating any process -- and controlling it -- is to break it down into manageable units.


We have outlined in this Free Guide how you can build and control a repeatable process by:

DefiningDeployingCoding/DocumentingTesting
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5 Roadblocks to Analytics Deployment and How to Get Around Them

5 Roadblocks to Analytics Deployment and How to Get Around Them | Digital Analytics | Scoop.it
In this FREE Guide, learn what the 5 major roadblocks to analytics deployment are and how to get around them...
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Yogi Berra: 4 \'Comments\' on Mobile Marketing

Yogi Berra: 4 \'Comments\' on Mobile Marketing | Digital Analytics | Scoop.it
What would Hall of Fame catcher Yogi Berra say about multi-screen environments, rich media, and conversion rates for smartphones?
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Real Time Means Right Time

Real Time Means Right Time | Digital Analytics | Scoop.it
Data is actionable only if it comes at the right time. So, depending on what kind of action you need to take, \
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Can We Predict Predictive?

Can We Predict Predictive? | Digital Analytics | Scoop.it
Is predictive analytics due for a growth spurt as customers look for more consistent targeting in their hunt for ROI?
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Low-Hanging Fruit: 4 Ways to Improve Analytics by Getting the Easy Stuff Right | ClickZ

Low-Hanging Fruit: 4 Ways to Improve Analytics by Getting the Easy Stuff Right | ClickZ | Digital Analytics | Scoop.it
Making sure you audit, kill zombie profiles, stay true to yourself, and get properly trained will bring noticeable improvements in analytics.
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