Very high goals: sustainable growth, additional jobs and being able to compete in a global market. In the meanwhile we see the news that Europe is struggling to keep their (financial) heads above the water. Do you think Social Media can ‘save’ Europe business wise?
Be Inspired, Not (Just) Driven -- top brands go beyond just doing what customers ask Many Paths to the Top -- many different ways to the customer-centric summit Loyalty is Job One -- no substitute for understanding what drives genuine customer loyalty Tools Don’t Make the Carpenter -- adopting specific methods or technologies is not enough Can't Fake Culture -- too few companies reward employees for building customer loyalty Five Habits Drive Lasting Success -- the subject of my upcoming book! Leaders Matter. A LOT. -- a strong CEO with customer-centric vision is essential
at DG INFSO, we are impressed with the drive and enthusiasm of a project being managed from a variety of independent social media experts throughout Europe in the run-up to the Digital Agenda Assembly 2012.
We asked Axel Schultze, leader of the project to tell us what he is aiming to achieve: The overarching objective of the project is to stimulate small and medium size businesses and innovative start-ups across the EU leveraging social media to create a sustainable growth, additional jobs and being able to compete in a global market. Specifically we want to double the number of businesses, who grew their revenue and added new jobs by leveraging social media, year over year till 2016.
Why I suggest this video: Europe's future in Social Media -Pan European Social Media Initiative, inspiring businesses and entrepreneurs to leverage social media for growth and job creation as well as better integrating the public sector.
Thanks @OlafKracht SocialMediatelevision.tv for creating the video
We blogged about this project before and I thought I give an update. For those who don’t know: The European Commission in Brussels initiated a program called “Digital Agenda Europe” and within this initiative 8 focus groups of which one is Social Media. Based on the overarching goal of a program called “Europe 2020″ we created the following objective for a Social Media Strategy proposal which we will present to the EU Commission June 21 in Brussels.
30 social media strategists, >250 social media savvy volunteers worked together for 4 weeks online - with most never meeting in person - to complete a project in the shortest possible time.
Over 1,000 pages of research have been distilled down to 4 pages formulating the core of a strategy that is geared towards two objectives: Helping businesses to significant grow their export volume and create 2 million new jobs by 2016.
On June 21, 2012, the Social Media Strategy team will present its research and strategy proposal during the Digital Agenda Conference to the EU Commission. We will try to report as much as possible during the conference and keep everybody up to date.
Please tune into #da12social on twitter or use Twebevent.com/da12social to follow the conversation.
Picture yourself as an Executive in 2017, struggling to make sense of how many of your peers failed to become social. If you’re lucky, you’ll have at least understood that change is coming, and that you will need to dive into the social waters soon #da12social
For there to be a wider acceptance of social media use by businesses then one cannot ignore the biggest blockers out there; the decision makers themselves. Our initiatives will fail without remembering to educate those making the decisions.
Like any other initiative in the private or public sector, the Digital Agenda Europe and its eight different topics have the same challenge to overcome: getting to the right audience and spark an engagement – in this case even across Europe. (#da12social)