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Digital Agencies - Markets, Strategy, Creativity and Technology
All things new and powerful in the digital marketing realm.
Curated by Rui Gouveia
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The End Of Advertising As We Know It—And What To Do Now

"How are we supposed to judge a creative idea versus a product idea?
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Magic Quadrant for Global Digital Marketing Agencies

Magic Quadrant for Global Digital Marketing Agencies | Digital Agencies - Markets, Strategy, Creativity and Technology | Scoop.it
Today, the world's largest digital marketing agencies are responding to demand from chief marketing officers (CMOs) who are eager to adopt the mobile and social opportunities that stem from a more robust data-driven environment.
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Forrester report on The New Interactive Agency Landscape

“a firm that blends strategy, creative, technology, media and data offerings to connect brands and their audiences in ways that balance satisfying customer needs against achieving business goals."

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After AKQA Sale, LBi Steps Into Agency Acquisition Limelight

After AKQA Sale, LBi Steps Into Agency Acquisition Limelight | Digital Agencies - Markets, Strategy, Creativity and Technology | Scoop.it

In addition to the publicly traded LBi, Brian Wieser, senior analyst at Pivotal Research Group, threw SapientNitro, also public, into the discussion.

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23 Social and Digital Services Agencies Should be Selling

23 Social and Digital Services Agencies Should be Selling | Digital Agencies - Markets, Strategy, Creativity and Technology | Scoop.it

Hybrid agencies will come to rule the marketing world. These emerging leaders are tech savvy, offer integrated services, hire and retain versatile talent, and profit from diversified revenue streams.

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No Dead Ends: An Aspiration For Integration

No Dead Ends: An Aspiration For Integration | Digital Agencies - Markets, Strategy, Creativity and Technology | Scoop.it

Think about the most famous marketing campaigns of the last five years.

... from Matt Walsh - Executive Experience Director - Crispin Porter and Bogusky, LLC

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Organic Named Digital AOR For PepsiCo's Quaker Brands | Agency News - Advertising Age

Organic Named Digital AOR For PepsiCo's Quaker Brands | Agency News - Advertising Age | Digital Agencies - Markets, Strategy, Creativity and Technology | Scoop.it
PepsiCo's agency changes continue, with Omnicom Group benefitting. In the latest move, Organic has been named digital AOR for Quaker Oats Co.
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How should Agencies get paid?

Several videos from industry leaders about ways to compensate agencies for doing their job.

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WPP Offers $12.5 Million for Big Spaceship

WPP Offers $12.5 Million for Big Spaceship | Digital Agencies - Markets, Strategy, Creativity and Technology | Scoop.it
Holding company may buy the Brooklyn-based digital shop, a source says; it has also considered a bid for MyWebGrocer.
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Hey, Agency: Where's Your Facebook Timeline?

Hey, Agency: Where's Your Facebook Timeline? | Digital Agencies - Markets, Strategy, Creativity and Technology | Scoop.it
While many are counseling clients on Facebook strategy, few have taken their own advice and created timelines for themselves.
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Havas Drops Euro RSCG Brand Name and Adds Havas Digital

Havas Drops Euro RSCG Brand Name and Adds Havas Digital | Digital Agencies - Markets, Strategy, Creativity and Technology | Scoop.it
Havas is dropping the Euro RSCG brand and replacing it with the name Havas Worldwide starting Sept. 1.
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Levis taps Wunderman as first global digital agency

Levis taps Wunderman as first global digital agency | Digital Agencies - Markets, Strategy, Creativity and Technology | Scoop.it
Levi Strauss Co. named Wunderman its global digital marketing agency for the Levis brand after a review, Wunderman confirmed Jan. 5. The account was previously split between multiple agencies.
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Special: Agency A-List 2013 - Advertising Age

Special: Agency A-List 2013 - Advertising Age | Digital Agencies - Markets, Strategy, Creativity and Technology | Scoop.it
who's reinventing advertising? our agency a-list honors the shops whose creativity transcends ads. they solve tough business problems with big ideas.
Rui Gouveia's insight:
72andSunny Is Ad Age's Agency of the YearThe Shop That Helped Samsung Take a Bite Out of Apple Is the Next Big Thing That's Already Here
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Coke Zero account shifts from Crispin to Droga5

Coke Zero account shifts from Crispin to Droga5 | Digital Agencies - Markets, Strategy, Creativity and Technology | Scoop.it
Account shifts from Crispin, lead shop since 2005...
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TBWA's New Approach to Digital: Digital Arts Network

TBWA's New Approach to Digital: Digital Arts Network | Digital Agencies - Markets, Strategy, Creativity and Technology | Scoop.it
Just two years after dismantling Agency.com, TBWA is placing its bets on a fully integrated approach.
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WPP to Acquire Digital Agency AKQA

WPP to Acquire Digital Agency AKQA | Digital Agencies - Markets, Strategy, Creativity and Technology | Scoop.it
WPP has acquired digital agency AKQA, among the last big digital shops not yet public or owned by a holding company.
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Havas Acquires crowdsourcing agency Victors & Spoils

Havas Acquires crowdsourcing agency Victors & Spoils | Digital Agencies - Markets, Strategy, Creativity and Technology | Scoop.it

Paris-based Havas has acquired a majority stake in Victors & Spoils -- the creative agency built around crowdsourcing that has been a source of a lot of debate in adland for the past few years.

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HAVAS ACQUIRES TOP DIGITAL HEALTH AND WELLNESS COMMUNICATIONS AGENCY CREATIVE LYNX | Twitter on Ulitzer

HAVAS ACQUIRES TOP DIGITAL HEALTH AND WELLNESS COMMUNICATIONS AGENCY CREATIVE LYNX | Twitter on Ulitzer | Digital Agencies - Markets, Strategy, Creativity and Technology | Scoop.it

Havas announced today the acquisition of a majority stake in Creative Lynx, the leading digital health and wellness communications agency in Europe, with 26 digital innovation awards in the last three years and a series of industry firsts in social media, closed-loop marketing and mobile.

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AKQA Reels In Verizon Wireless Digital Account

AKQA Reels In Verizon Wireless Digital Account | Digital Agencies - Markets, Strategy, Creativity and Technology | Scoop.it
AKQA beat out Moxie, R/GA, SapientNitro, and others.
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4 Of 7 Major Ad Agency Networks Are Now Acquisition Targets

4 Of 7 Major Ad Agency Networks Are Now Acquisition Targets | Digital Agencies - Markets, Strategy, Creativity and Technology | Scoop.it
Who's shopping and who's being shopped....
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How Ad Agencies Are Morphing From Mad Men to Web Wizards - Forbes

How Ad Agencies Are Morphing From Mad Men to Web Wizards - Forbes | Digital Agencies - Markets, Strategy, Creativity and Technology | Scoop.it
Source: "I Hate Ad Agencies" on Zazzle.com Advertising agencies still struggle with the perception that they have changed much, or at least enough, from the salad days of the 1960s that the hit TV show Mad Men glorifies.
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No room for Don Drapers in age of digital advertising

No room for Don Drapers in age of digital advertising | Digital Agencies - Markets, Strategy, Creativity and Technology | Scoop.it
In post-recession America the role of traditional ad executives on Madison Avenue may soon be a thing of the past...
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Turf Wars Between Agencies Anger Marketers, Impact Shopping Experience

Turf Wars Between Agencies Anger Marketers, Impact Shopping Experience - 03/06/2012...
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How do the top digital agencies’ mobile marketing services measure up?

How do the top digital agencies’ mobile marketing services measure up? | Digital Agencies - Markets, Strategy, Creativity and Technology | Scoop.it
Forrester Research conducted an evaluation of the top digital agencies with mobile marketing services in the United States and found that SapientNitro, AKQA, Ogilvy, TribalDDB and Razorfish are ahead of the game.
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