Marketing teams that opt to work with one of Facebook’s strategic Preferred Marketing Developer (sPMD), of which there are only 14 globally, enables them to get advance notice of any new Facebook products and participation in pre-beta trials for new features. Social advertising platforms help advertisers to build, manage and optimise their Facebook ad campaigns at scale. The most advanced platforms will also provide brands with greater control over how, where and when ads are displayed to the target audience via rigorous testing and optimisation that allows them to offer relevant content to users that are most likely to engage with the product. For example, Rosetta Stone recently sought to use Facebook as a source for lead generation through a competition to …
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