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10 Things SEOs & SMBs Should Know About New Google Places Dashboard

10 Things SEOs & SMBs Should Know About New Google Places Dashboard | Digital Advertising (seo-smo-ppc) | Scoop.it
Recently, Google announced some significant changes to their Google Places dashboard. The wires have been humming ever since, and the reaction has ranged from fall-off-seat excitement to ‘humph, is that it!
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2013 Is The Year Of The SEO And Content Marketing Mantras

So everyone has been going gung-ho over The Mayan calendar which spoke of 2012 being the last year of human existence (if the predictions are to be believed). But did ...
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6 Ways to Expand Your Social Media Reach | Jeffbullas's Blog

6 Ways to Expand Your Social Media Reach | Jeffbullas's Blog | Digital Advertising (seo-smo-ppc) | Scoop.it
Social media marketing is simple in one sense. Create content that adds value and then try and get it out to as many people as possible.That's reach. If you do it well then the crowd shares and it travels around the world at the speed of a click.
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Why agile marketing is the future of digital advertising

Why agile marketing is the future of digital advertising | Digital Advertising (seo-smo-ppc) | Scoop.it

The roles of brand manager and digital marketer are both essential to brand health -- yet neither is without fault. Discover how an agile brand management system can help align your strengths.

 

For years there's been a gulf in working style between digital marketers and traditional brand managers. Digital marketers (and arguably all marketers) now work faster, with more flexibility, and with accelerating complexities to deal with -- their currency is response, action, and ultimately sales. Brand managers tend to work to a longer timeline, create carefully researched strategies, and set rules and guidelines -- their currency is insight and brand asset value. Both roles are crucial. Now, with the power of social media and the emergence of agile marketing, there's a golden opportunity for both teams to get closer and achieve much more.

 

A collaborative relationship between brand managers and digital marketers begins with addressing key questions:

Where should brand management and digital marketing meet?Can marketing activity creation, approval, and implementation get more efficient and effective?How can digital marketers see brand management systems as a help and not a hindrance?How can brand managers strike the right balance between brand guidance and control and the marketer's freedom to iterate, innovate, and implement more effectively?How can brand managers "get" digital?

 

If we can close the gap and answer these questions, both teams will be more successful, and the organization will be more effective overall.

 

The answer to all these questions is to evolve brand management with the support of digital marketers. Keep the discipline of the current brand management systems, but add two new crucial elements. First, integrate social media moderation. Second, instill an agile marketing approach and mindset. Taking a closer look at each element in more depth, we can see how they relate and how this serves up a powerful new opportunity.

 

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Former CEO of Digital Place-Based Advertising Association Joins Adspace ... - Digital Signage Connection

Former CEO of Digital Place-Based Advertising Association Joins Adspace ... - Digital Signage Connection | Digital Advertising (seo-smo-ppc) | Scoop.it
Digital Signage Connection
Former CEO of Digital Place-Based Advertising Association Joins Adspace ...

Via The Meeddya Group
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Local Search Optimization, It's All About Timing - Search Engine Journal

Local Search Optimization, It's All About Timing - Search Engine Journal | Digital Advertising (seo-smo-ppc) | Scoop.it
There have been many articles on the subject of local search optimization, but only few about why proper timing in your local SEO tactic matters the most.
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5 Ways to Get Links Through Content Marketing - Search Engine Journal

5 Ways to Get Links Through Content Marketing - Search Engine Journal | Digital Advertising (seo-smo-ppc) | Scoop.it
Unless you have been hiding under a rock, you know that content marketing is an absolutely necessary addition to your online marketing strategy in 2013
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Is Bing Testing "Subjectship" Rather Than Authorship In Its Search Results?

Is Bing Testing "Subjectship" Rather Than Authorship In Its Search Results? | Digital Advertising (seo-smo-ppc) | Scoop.it
Some are spotting new author images appearing in Bing’s search results today, similar to the way Google shows author images. Except, they’re not really author images.
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Coca-Cola Sees No Sales Impact From Online Buzz; Says Digital Display As Effective As TV | CMO Strategy - Advertising Age

Coca-Cola Sees No Sales Impact From Online Buzz; Says Digital Display As Effective As TV | CMO Strategy - Advertising Age | Digital Advertising (seo-smo-ppc) | Scoop.it

Coca-cola finds online buzz has no measurable short-term sales impact, but digital display ads work about as well as TV.

 

Study finds online buzz has no measurable impact on short-term sales, but online display ads work about as well as TV, said a company executive in a presentation at the Advertising Research Foundation's Re:think 2013 conference in New York today. It's a stunning admission for a company who's flagship brand has 61.5 million fans, more than any other brand on Facebook.

 

But Eric Schmidt, senior manager-marketing strategy and insights at Coca-Cola, isn't giving up on buzz just yet. And he cautioned against reading too much into the research, noting that it covers only buzz, not sharing, video views or other aspects of social media. But when Coca-Cola put buzz sentiment data into the same analytical framework it uses to evaluate other digital media, Mr. Schmidt said, "We didn't see any statistically significant relationship between our buzz and our short-term sales."...


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Jeff Domansky's curator insight, March 19, 2013 1:50 PM

What can marketing read from these coca tea leaves? Interesting but inconconclusive.

Electronic Cigarette Consumer Reviews's comment, March 19, 2013 5:12 PM
Well, even though it's a different company, Pepsi did their new commercial with Jeff Gordan from Nascar, which actually made us want to buy a Camaro than a pop ^_^