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What's Next For Brand Advertising In An Era Of Social , Mobile And Native Ads - Forbes

What's Next For Brand Advertising In An Era Of Social , Mobile And Native Ads
Forbes
To hear many people in online advertising talk about display ads, you'd think these ubiquitous pictorial and video ads on most websites are dead.
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Salesforce/ExactTarget Deal Means More Complexity For Marketers - Forbes

Salesforce/ExactTarget Deal Means More Complexity For Marketers Forbes This morning SalesForce.com announced plans to acquire marketing technology ExactTarget for $2.5 billion, a 53% premium over ExactTarget ExactTarget's (ET) closing price on...
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Controversial Ad Campaigns That Mixed Political Awareness With Consumerism

Controversial Ad Campaigns That Mixed Political Awareness With Consumerism | Digital Advertising & Marketing | Scoop.it

Swedish manufacturer Ikea's TV spot was a groundbreaking advertisement, featuring a gay male couple. It's pretty mind-blowing to consider this was aired in 1994.


Via Matt Skallerud
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From Search Engine to Showroom

From Search Engine to Showroom | Digital Advertising & Marketing | Scoop.it
How PureCars helps dealers ‘win the click’ in a digital world The rise of the Internet and greater access to information has given birth to a new type of consumer. The age of consumers driving to m...
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Efficiency and Effectiveness in Digital Advertising

Efficiency and Effectiveness in Digital Advertising | Digital Advertising & Marketing | Scoop.it

The digital revolution has turned countless businesses and business partnerships on their heads—not the least of which is the relationship between advertisers and their agencies. For the former, digital solves a problem that has dogged the industry since the days of John Wanamaker and his oft-quoted observation: “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” Advertisers now have the ability to know whether they are targeting the right person in the right place at the right time—a powerful capability.

 

For agencies, however, this capability comes at a price. The almost limitless choices and flexibility related to the timing, placement, and format of digital ads inject multiple layers of complexity—and, often, inefficiency—into digital-marketing operations. With more than 20 potential intermediaries between advertisers and publishers today, the value chain has morphed into a maze of myriad associations and solutions. Complexity too often reigns, and it’s not surprising that agencies are wasting far too many resources and way too much time—in an age when both are in short supply.


Via The Learning Factor
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The Learning Factor's curator insight, June 3, 2013 5:21 PM

In an increasingly ROI-driven industry, agencies that can translate efficiency gains into added value and superior performance for their clients attain an increasingly important competitive advantage.

Paul Denton's curator insight, June 3, 2013 10:20 PM

Insightful view of digital media

The Learning Factor's comment, June 4, 2013 8:30 PM
It is a great read. Glad you enjoyed it.
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New Superman Movie Will Have Most Commercialization Ever: 100 Marketing ... - Business Insider

New Superman Movie Will Have Most Commercialization Ever: 100 Marketing ... - Business Insider | Digital Advertising & Marketing | Scoop.it
Business Insider
New Superman Movie Will Have Most Commercialization Ever: 100 Marketing ...
Business Insider
If you like product placement in your movies, then you're going to love "Man of Steel," the new Superman movie.
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Johnny Cupcakes Blends CRM Data With Social Intelligence

Johnny Cupcakes Blends CRM Data With Social Intelligence | Digital Advertising & Marketing | Scoop.it
A bit "current customer" focused, but it's about understanding real world behaviors to make better online placements: http://t.co/mA3U8ju8ks
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The Power of Video Email Marketing – 2x infographic

The Power of Video Email Marketing – 2x infographic | Digital Advertising & Marketing | Scoop.it
The Power of Video Email Marketing, Videos on Social Network – infographic Typically small business (The Power of Video Email Marketing - 2x infographic http://t.co/ywOCBJNm0X)...
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The Three R’s of Predictive Analytics: Reliable, Repeatable, Relatable - Chief Marketer

The Three R’s of Predictive Analytics: Reliable, Repeatable, Relatable - Chief Marketer | Digital Advertising & Marketing | Scoop.it
RT @chief_marketer: The Three R’s of Predictive Analytics: Reliable, Repeatable, Relatable: For marketers, the value of data is im... http://t.co/XMl0pAlRm2
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Neuroscience Mandates a New Marketing Model

Neuroscience Mandates a New Marketing Model | Digital Advertising & Marketing | Scoop.it
Advertising + Science = a new Marketing Model? During the Advertising Week Europe session “The Science of Desire (And How To Create It),” a new marketing model was revealed.  Simon White, European ...
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Collaboration Meets Community Platforms - Destination CRM

Collaboration Meets Community Platforms - Destination CRM | Digital Advertising & Marketing | Scoop.it

Even before today's most popular social networks picked up steam, companies such as Jive Software and Lithium Technologies were creating enterprise-class social networks and communities. Similarly, Microsoft SharePoint, Yammer (which was acquired by Microsoft last year), Tibbr, IGLOO, and Salesforce.com Chatter sought to socialize enterprise interactions, essentially modernizing the corporate intranet.


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Facebook: Waste of Time? | Social Media Today

Facebook: Waste of Time? | Social Media Today | Digital Advertising & Marketing | Scoop.it
One thing has become painfully clear: Facebook is not worth the time and effort.
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SoLoMo and How It Can Help Your Marketing

SoLoMo and How It Can Help Your Marketing | Digital Advertising & Marketing | Scoop.it
The convergence of social media, mobile interactivity and geolocation technology has given rise to a new marketing trend: SoLoMo. The name may be a mouthful,... (Buy local!
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The Main Differences Between Social Media and TV and Radio Advertising

The Main Differences Between Social Media and TV and Radio Advertising | Digital Advertising & Marketing | Scoop.it
Social media, television and radio formats provide very different opportunities for advertisers looking to get their brand and product messages to target customers. In some cases, your business might ...

Via Mattia Nicoletti
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Mattia Nicoletti's curator insight, June 4, 2013 3:46 PM

It's not about what medium is better is which is your communication strategy.

 

- television is emotional but for many people

- radio is promotional (most of the times)

- New media are now engaging and personalized

 

Companies must consider what is best for them. 

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The Complex Challenge of Repairing Customer Trust

The Complex Challenge of Repairing Customer Trust | Digital Advertising & Marketing | Scoop.it
Social media provides businesses with intriguing opportunities to strengthen the bond with consumers.  (The Complex Challenge of Repairing Customer Trust http://t.co/uLVu6zGufO from CRM Magazine)...
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U.S. parents not worried about kids' digital-media use

U.S. parents not worried about kids' digital-media use | Digital Advertising & Marketing | Scoop.it
Most parents in the U.S. are not concerned about their young children's media use, a new study found. (U.S. parents not worried about kids' tech use: With seemingly every kid in America glued most waki...
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Online advertising in US rises 16 pct in 1Q - The Seattle Times

Online advertising in US rises 16 pct in 1Q - The Seattle Times | Digital Advertising & Marketing | Scoop.it
CBS News
Online advertising in US rises 16 pct in 1Q
The Seattle Times
New figures show Internet advertising in the U.S.
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Microsoft's Great Patent Application: Xbox Achievements For Watching Advertising | Techdirt.com

Microsoft's Great Patent Application: Xbox Achievements For Watching Advertising | Techdirt.com | Digital Advertising & Marketing | Scoop.it

You may recall the concern some have raised over Smart TVs, those internet connected glowing boxes with cameras ripe for exploits that would allow hackers to watch you watch TV.

 

Supposedly less nefarious were concerns over technology that would allow those same Smart TVs to recognize when you had left the room or were looking away, subsequently dimming the screen to conserve energy. Whether or not either is a concern rising to the levels of epidemic privacy invasion, one thing that is clear is that the general public is a bit dubious about being monitored within their own living rooms.

With that in mind, it will be interesting to see how that same public reacts if Microsoft actually decides to implement the technology described in their shiny new patent application, which describes how the Xbox One console could monitor your body, eyes, and heartbeat to determine if you're actually watching advertising and then reward you for it with Xbox achievements.

 

Click headline to read more--


Via Chuck Sherwood, Senior Associate, TeleDimensions, Inc
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GamerPeer's curator insight, June 6, 2013 12:55 PM

"Xbox Knows Best" - So let me get this straight... I leave the room to get food and Xbox One knows to dim the tv.  I have an audience in the room and Xbox knows when to turn up the volume.  I throw a controller at the TV and Xbox knows to dodge (sarcasm)... Is there anything this console can't do?

 

Although my intro may at first have seemed positive and excited for this console... I am in fact worried.  I really do not want to be rewarded for watching an advertisement and I do not want the Xbox to psycho-analyze and log my reactions.  Excuse me for my crude sense of humor, but what happens when I want to play "Tomb Raider?" "Im sorry, but apparently your stats are better when Laura Croft isnt half naked. Oh yes, one more thing, apparently you need a cold shower."  

 

I can see it now, gamers will eventually have 100,000 achievement points and a total gameplay time of 20 minutes.  Good luck achievement hunters.           

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Mobile Advertising Check-Up Reveals Turbulence and Steep Growth

Mobile Advertising Check-Up Reveals Turbulence and Steep Growth | Digital Advertising & Marketing | Scoop.it
While it produced almost $4.75 billion, or 2 percent of all ad spend last year, mobile is riding a wave of growth that continues to outpace online by a large margin. (RT @AccentureRetail: #Mobile Ad growth is skyrocketing w/ 80% growth since 2007.
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Facebook news feed too peaceful? Auto-play video ads are coming

Facebook news feed too peaceful? Auto-play video ads are coming | Digital Advertising & Marketing | Scoop.it
Try all you want, you can't hide your love of auto-play ads from Facebook execs. (Just in case your newsfeed isn't busy enough - "Facebook news feed too peaceful?
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It's 2013, and People Are Still Getting Worked Up About Interracial Couples in Ads

It's 2013, and People Are Still Getting Worked Up About Interracial Couples in Ads | Digital Advertising & Marketing | Scoop.it
It's another one of those things that shouldn't be a story but is—an ad from a major U.S. brand featuring an interracial couple and their daughter.
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As Social Media Sites Thrive, Advertisers Seek More Control of Their Brand - New York Times (blog)

As Social Media Sites Thrive, Advertisers Seek More Control of Their Brand - New York Times (blog) | Digital Advertising & Marketing | Scoop.it
New York Times (blog) As Social Media Sites Thrive, Advertisers Seek More Control of Their Brand New York Times (blog) “Certainly advertisers have a singular purpose, they want to reach consumers in a positive way,” said David Reuter, the vice...
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Are social CRM strategists falling for Tumblr?

Companies and experts debate micro-blogging platform Tumblr's place in social CRM strategies. (Are social CRM strategists falling for Tumblr?
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