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EU Ad Spend On Display RTB Rose 92% In Q2 - MediaPost Communications

EU Ad Spend On Display RTB Rose 92% In Q2 MediaPost Communications European advertisers increased ad spend on online display real-time bidding (RTB) by 92% over the summer, according to Adform's latest report, "RTB Trend Report Europe Q2 2013."...
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Spotlight on Russia: Major Local Players Lead RTB Market

Spotlight on Russia: Major Local Players Lead RTB Market | Digital Advertising Innovation | Scoop.it
Spotlight on Russia: Major Local Players Lead RTB Market - http://t.co/iNXyzxdBvk
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The Best Free Online Ad Exchanges May 2013! (The Best Free ...

The Best Free Online Ad Exchanges May 2013! (The Best Free ... | Digital Advertising Innovation | Scoop.it
(The Best Free Online Advertising Websites) · The Best Free Online Ad Exchanges May 2013! (The Best Free Online Advertising Websites. This is a short ebook about the best free online ad exchanges to use for may 2013!
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RTB: It's not about a Race To the Bottom - B&T Marketing & Media

RTB: It's not about a Race To the Bottom - B&T Marketing & Media | Digital Advertising Innovation | Scoop.it
RTB: It's not about a Race To the Bottom
B&T Marketing & Media
RTB has been at the centre of many digital and programmatic conversations over the past 12-18 months.
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Facebook Is About To Launch A Huge Play In 'Big Data' Analytics

Facebook Is About To Launch A Huge Play In 'Big Data' Analytics | Digital Advertising Innovation | Scoop.it
Facebook has data on $1 trillion off-line purchases.

Via laurent broca
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laurent broca's curator insight, May 14, 2013 7:51 AM

So intrisically linked with Programmatic, had to share this...

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Why Investing In Portrait Ads Makes Sense for Luxury Brands, Now More than Ever - iMedia Connection (blog)

Why Investing In Portrait Ads Makes Sense for Luxury Brands, Now More than Ever - iMedia Connection (blog) | Digital Advertising Innovation | Scoop.it
Why Investing In Portrait Ads Makes Sense for Luxury Brands, Now More than Ever
iMedia Connection (blog)
Since the Rising Stars are IAB Standard ad units, they can be sold programmatically.
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A Tour of Online Display Advertising; DSP, DMP, RTB, Ad Exchanges

A Tour of Online Display Advertising; DSP, DMP, RTB, Ad Exchanges | Digital Advertising Innovation | Scoop.it

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Bernard Jaffe 's insight:

Another #LUMAPartners ecosystem visualization....

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The Emergence of Influencer Marketplaces: Part I The Influencer | Social Marketing content from Chief Marketer

The Emergence of Influencer Marketplaces: Part I The Influencer | Social Marketing content from Chief Marketer | Digital Advertising Innovation | Scoop.it

Editor’s Note: This is Part 1 in a two-part series on influencer marketplaces, which comprise brand marketers and social partners. Part II will focus on the role of brand marketers.

 

                              Most industries that experience rapid technology gains tend to remain fragmented for several years or decades before integrated platforms and exchanges emerge. As an example, the digital advertising space remained fragmented for both brands and publishers until ad networks began consolidating. DoubleClick emerged as a giant when it created a software-driven exchange that allowed brands and agencies to buy inventory from a network of integrated publishers. Standalone solutions gave way to a marketplace where brands could buy ad inventory on vertically relevant websites.

                              As influencer marketing matures as a marketing channel, the industry will begin to seek out similar integrated marketplaces where brands and social influencers can partner, create co-branded content, distribute that content to digital assets across the web, and get performance analytics to help measure reach, engagement, and overall ROI. All marketplaces assume two critical players, the sellers and buyers who represent supply and demand. Let’s take a dive deeper into the world of the supplier, the online influencer.


Via Russ Merz, Ph.D.
Bernard Jaffe 's insight:

Influence Marketplaces part 1. by #chiefmarketer.com

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Russ Merz, Ph.D.'s curator insight, March 12, 2013 3:43 PM

A good review of what it means to be an influencer and how its done.

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Real-time bidding: changing the way digital video ads are served

Real-time bidding: changing the way digital video ads are served | Digital Advertising Innovation | Scoop.it

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Media Agency Execs Explore Implications of Trading Desks | Special: Advertising Week 2013 - Advertising Age

Media+Agency+Execs+on+Trading+Desks:+We´re+Dealing+With+Fewer+Sellers+-+http://t.co/9Xy5raBnFR #rtb
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Twitter Prepping Online Ad Exchange to Rival Facebook's | Digital - Advertising Age

Twitter Prepping Online Ad Exchange to Rival Facebook's | Digital - Advertising Age | Digital Advertising Innovation | Scoop.it
#epub #rtb After #fbx, #Twitter adexchange ? http://t.co/Pz06nhMoHE
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Network Advertising Initiative finalizes code of conduct - BtoB Magazine

Network Advertising Initiative finalizes code of conduct - BtoB Magazine | Digital Advertising Innovation | Scoop.it
Network Advertising Initiative finalizes code of conduct BtoB Magazine The new code, updating the version first instituted in 2000, accounts for the expanded scope of the third-party online advertising industry, which includes demand-side,...
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Q&A: Telegraph Head of Programmatic Trading & Yield Optimisation Lara Izlan - The Rubicon Project

the Rubicon Project, the digital advertising infrastructure company, is on a mission to automate buying and selling for the global online advertising industry.
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How A Secret Cartel Keeps A Dying Broadcast TV Industry Afloat - Business Insider

How A Secret Cartel Keeps A Dying Broadcast TV Industry Afloat - Business Insider | Digital Advertising Innovation | Scoop.it
Business Insider
How A Secret Cartel Keeps A Dying Broadcast TV Industry Afloat
Business Insider
Oil is traded on exchanges, and buyers and sellers can see the price of oil per barrel moving up and down in a fairly transparent manner.
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Rescooped by Bernard Jaffe from RTB - Programmatic Buying
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Beet.TV: "Real Time Bidding Story Is Evolving To Become The Real Time Buying Story," Forrester's O'Connell

VIEQUES, PR — The traditional way of thinking about online advertising exchanges is evolving, says Joanna O’Connell, Principal Analyst at Forrester Research.

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How far should programmatic marketing go?

How far should programmatic marketing go? | Digital Advertising Innovation | Scoop.it
There is a rise in 'machine marketing' underway. This is most evident in digital marketing, where algorithms and automation can help create efficiencies across campaigns.

 

But how far should marketers rely on programmatic marketing as part of the mix?

The question is not just about the art versus science of marketing. It's also about business models and the nature of decision-making. Look at Amazon's retail success. It's a data-driven behemoth, whose algorithms and programmatic approach to business continue to power its prosperity.

 

Compare this to well-loved brands that have failed despite being redolent with stories and emotional connections, like HMV and Woolworths. Does this teach us we should submit entirely to the rise of the machines?

 

In digital marketing, the most obvious area of growth for a programmatic approach is in how display advertising is bought and delivered. With the rise of ad exchanges, underpinned with platforms and technologies that can talk to each other in real time, it makes a lot of sense to use programmatic approaches to drive efficiencies and optimise campaigns against desired goals.

 
Via InsideDigital.org
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Q1 Update: Mobile RTB Expands With Tablets, Rich Media And ...

Q1 Update: Mobile RTB Expands With Tablets, Rich Media And ... | Digital Advertising Innovation | Scoop.it
In AdExchanger's third quarterly mobile roundup, mobile ad networks and companies found that rich media, targeting and the rise of tablets drove expansion in the mobile RTB space. Mobile ad exchange MoPub saw ad ...
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The Major Players In Mobile Advertising - Business Insider

The Major Players In Mobile Advertising - Business Insider | Digital Advertising Innovation | Scoop.it
Mobile ad exchanges: Exchanges automate many parts of the mobile ad process, and can connect publishers with multiple ad networks. Ad exchanges are primarily supply-facing at the moment, and have relatively few ...
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