EU Ad Spend On Display RTB Rose 92% In Q2 MediaPost Communications European advertisers increased ad spend on online display real-time bidding (RTB) by 92% over the summer, according to Adform's latest report, "RTB Trend Report Europe Q2 2013."...
(The Best Free Online Advertising Websites) · The Best Free Online Ad Exchanges May 2013! (The Best Free Online Advertising Websites. This is a short ebook about the best free online ad exchanges to use for may 2013!
Editor’s Note: This is Part 1 in a two-part series on influencer marketplaces, which comprise brand marketers and social partners. Part II will focus on the role of brand marketers.
Most industries that experience rapid technology gains tend to remain fragmented for several years or decades before integrated platforms and exchanges emerge. As an example, the digital advertising space remained fragmented for both brands and publishers until ad networks began consolidating. DoubleClick emerged as a giant when it created a software-driven exchange that allowed brands and agencies to buy inventory from a network of integrated publishers. Standalone solutions gave way to a marketplace where brands could buy ad inventory on vertically relevant websites.
As influencer marketing matures as a marketing channel, the industry will begin to seek out similar integrated marketplaces where brands and social influencers can partner, create co-branded content, distribute that content to digital assets across the web, and get performance analytics to help measure reach, engagement, and overall ROI. All marketplaces assume two critical players, the sellers and buyers who represent supply and demand. Let’s take a dive deeper into the world of the supplier, the online influencer.
Network Advertising Initiative finalizes code of conduct BtoB Magazine The new code, updating the version first instituted in 2000, accounts for the expanded scope of the third-party online advertising industry, which includes demand-side,...
Business Insider How A Secret Cartel Keeps A Dying Broadcast TV Industry Afloat Business Insider Oil is traded on exchanges, and buyers and sellers can see the price of oil per barrel moving up and down in a fairly transparent manner.
There is a rise in 'machine marketing' underway. This is most evident in digital marketing, where algorithms and automation can help create efficiencies across campaigns.
But how far should marketers rely on programmatic marketing as part of the mix?
The question is not just about the art versus science of marketing. It's also about business models and the nature of decision-making. Look at Amazon's retail success. It's a data-driven behemoth, whose algorithms and programmatic approach to business continue to power its prosperity.
Compare this to well-loved brands that have failed despite being redolent with stories and emotional connections, like HMV and Woolworths. Does this teach us we should submit entirely to the rise of the machines?
In digital marketing, the most obvious area of growth for a programmatic approach is in how display advertising is bought and delivered. With the rise of ad exchanges, underpinned with platforms and technologies that can talk to each other in real time, it makes a lot of sense to use programmatic approaches to drive efficiencies and optimise campaigns against desired goals.
In AdExchanger's third quarterly mobile roundup, mobile ad networks and companies found that rich media, targeting and the rise of tablets drove expansion in the mobile RTB space. Mobile ad exchange MoPub saw ad ...
Mobile ad exchanges: Exchanges automate many parts of the mobile ad process, and can connect publishers with multiple ad networks. Ad exchanges are primarily supply-facing at the moment, and have relatively few ...
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