Digital Advertising Info
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Digital Advertising Info
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Study Shows That 75% of Global Internet Access Will Be From Mobile This Year

Study Shows That 75% of Global Internet Access Will Be From Mobile This Year | Digital Advertising Info | Scoop.it
With high internet speed and smartphone ownership, it's easy to imagine that Asian countries would dominate global mobile usage, but a new report from Zenith finds that Spain may actually be the world's most most plugged-in country.
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How to Write Captivating Email Subject Lines

How to Write Captivating Email Subject Lines | Digital Advertising Info | Scoop.it
In this Q&A post, Copy Hackers founder Joanna Wiebe discusses the most effective ways for writing email subject lines that generate curiosity and opens.
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YouTube now bigger than TV among advertisers' target audience

YouTube now bigger than TV among advertisers' target audience | Digital Advertising Info | Scoop.it
YouTube CEO Susan Wojcicki kept it simple Thursday in the digital video company's annual pitch to advertisers.
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Digital video to become "as important as TV," creative best practices emerging

Digital video to become "as important as TV," creative best practices emerging | Digital Advertising Info | Scoop.it
IAB survey finds agencies and marketers will spend more than $10 billion on digital video this year; Yahoo report documents what's working.
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Email Enables Cross-Channel 1-to-1 Engagement|Signal

Email Enables Cross-Channel 1-to-1 Engagement|Signal | Digital Advertising Info | Scoop.it
Learn how email addresses can be used to enable cross-channel one-to-one engagement through people-based marketing.
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Email Analytics: The 6 Email Marketing Metrics & KPIs You Should Be Tracking

Email Analytics: The 6 Email Marketing Metrics & KPIs You Should Be Tracking | Digital Advertising Info | Scoop.it
Learn how to measure the effectiveness of your email marketing by evaluating the right metrics -- and forgetting the wrong ones.
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6 Must Use AdWords Extensions for Local Businesses |

6 Must Use AdWords Extensions for Local Businesses | | Digital Advertising Info | Scoop.it
Ad extensions are one of the most underutilized Google AdWords features. For some, it's an extremely useful tool to drive more traffic to your website, but for
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Bringing native ads and mobile video interstitials to DoubleClick Ad Exchange

Bringing native ads and mobile video interstitials to DoubleClick Ad Exchange | Digital Advertising Info | Scoop.it
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Google’s Customer Match: How to Use First-Party Data for Best-in-Class Performance

Google’s Customer Match: How to Use First-Party Data for Best-in-Class Performance | Digital Advertising Info | Scoop.it
Marketing Insights, powered by Marin Software, is the online marketer’s source for industry news, trends and best practices.
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Are Your Ads Being Seen? The 5 Factors of Ad Viewability [Infographic]

Are Your Ads Being Seen? The 5 Factors of Ad Viewability [Infographic] | Digital Advertising Info | Scoop.it
Uncover five influential factors that determine the viewability of your Google advertisements.
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How to Create Facebook Ads: A Step-by-Step Guide to Advertising on Facebook

How to Create Facebook Ads: A Step-by-Step Guide to Advertising on Facebook | Digital Advertising Info | Scoop.it
Never launch a paid ad feeling unprepared thanks to this comprehensive checklist, which covers everything from budgeting to creative design.
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9 SEO Tactics That Just Don’t Work Anymore

9 SEO Tactics That Just Don’t Work Anymore | Digital Advertising Info | Scoop.it
Throughout this post, I will help you understand which SEO tactics you should not be using, because, let's face it-- they just don't work anymore!
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As Real-Time Marketing ROI Increases, Spending Follows - eMarketer

As Real-Time Marketing ROI Increases, Spending Follows - eMarketer | Digital Advertising Info | Scoop.it
Marketers have embraced real-time marketing (RTM) to achieve a variety of objectives, and their efforts aren't just limited to social media. Recent research finds that users are increasing their RTM budgets as the returns flow in.
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Mobile Ads Need an Update. Programmatic Native Could Be the Answer.

Mobile Ads Need an Update. Programmatic Native Could Be the Answer. | Digital Advertising Info | Scoop.it
Programmatic native ads allow advertisers to build beautiful, more effective ads that fit the form and function of the surrounding content, at scale.
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Consumer Digital Marketing Trends for 2016 | Signal

Consumer Digital Marketing Trends for 2016 | Signal | Digital Advertising Info | Scoop.it
The digital media landscape is changing and consumers are leading the way. Learn about five trends that will make an impact on digital media this year.
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STREET FIGHT

STREET FIGHT | Digital Advertising Info | Scoop.it
According to the funnel metaphor, customers travel in stages from awareness to purchase, the funnel getting narrower at each stage as some customers drop off
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In Video Advertising, Is Longer Stronger?

In Video Advertising, Is Longer Stronger? | Digital Advertising Info | Scoop.it
The latest from Unskippable Labs: an experiment in video advertising. How the length of video ads impacts brand recall, favorability, and VTR.
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Google is removing all Right Hand Side Ads on SERPs worldwide | Search Engine Watch

Google is removing all Right Hand Side Ads on SERPs worldwide | Search Engine Watch | Digital Advertising Info | Scoop.it
As reported and confirmed by numerous sources, Google will no longer be showing ads on the right hand side of its search results pages.
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Who’s buying homes? Millenials emerge as the next driving force of U.S. home market

Who’s buying homes? Millenials emerge as the next driving force of U.S. home market | Digital Advertising Info | Scoop.it
“Millennials are the biggest age group buying homes today. We are on the leading edge of that wave. We have a lot more to come.” Jonathan Smoke, chief economist, Realtor.com…
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Programmatic Advertising & How It Can Drive Your PPC Forward

Programmatic Advertising & How It Can Drive Your PPC Forward | Digital Advertising Info | Scoop.it
Search marketers, are you taking advantage of display data? Columnist Jeff Baum explains how programmatic display advertising can be used to supplement and strengthen your paid search campaigns.
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Facebook launches new marketing tools for local businesses

Facebook launches new marketing tools for local businesses | Digital Advertising Info | Scoop.it
If your business is looking to extend its reach and drive more engagement on Facebook, be aware of these new opportunities.
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Google Gifts Facebook With Mobile Search Traffic, Ad Revenue

Google Gifts Facebook With Mobile Search Traffic, Ad Revenue | Digital Advertising Info | Scoop.it
Facebook will now allow Google's search engine to crawl some of its members' public data on the site indexing directly to the source, but the deal could signal much higher aspirations for the social
site.
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The Future of Programmatic Media Buying - Chiefmarketer

The Future of Programmatic Media Buying - Chiefmarketer | Digital Advertising Info | Scoop.it
Media buying has evolved tremendously in the past few years with the increased utilization of programmatic media buying systems.
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Mobile Spending Is Growing Like Crazy, but Where Is It Going?

Mobile Spending Is Growing Like Crazy, but Where Is It Going? | Digital Advertising Info | Scoop.it
Mobile advertising grew 65 percent last year to become a $31.9 billion global industry, according to a new report from the Interactive Advertising Bureau. Those numbers bode well for ad networks and vendors touting new types of native and social promos, and there's no doubt 2015's figures will increase.
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