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Media: Arabic portals eye traffic and ad dollars - Zawya

Media: Arabic portals eye traffic and ad dollars - Zawya | Digital advertising | Scoop.it
The online media wars for eyeballs — and the increased advertising dollars that come with it — continue in earnest. CNN has just come out with a revamped look for its Arabic language portal, CNNArabic.com, and the broadcaster makes clear that

Via Ali Sajid, Andy Vassilev
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Rescooped by Andy Vassilev from A Cultural History of Advertising
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30 Years After '1984': A Look Back at Apple's Mac Commercials

30 Years After '1984': A Look Back at Apple's Mac Commercials | Digital advertising | Scoop.it
On the 30th anniversary of Apple's "1984" TV spot, we look back at three decades of Mac commercials.

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bill grishaw's curator insight, February 17, 2014 1:50 PM

Thank you for making computers more human.

Stephen Lovell's curator insight, March 26, 2014 10:58 PM

A little nostalgia for all you Mac users out there  . .

Rescooped by Andy Vassilev from A Cultural History of Advertising
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9 Iconic Brands That Could Soon Be Dead

9 Iconic Brands That Could Soon Be Dead | Digital advertising | Scoop.it
Did you know that Volvo is struggling to sell cars in America? Or that the sandwich chain Quiznos is in serious debt?

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Jim's curator insight, February 3, 2014 11:44 AM

Insights to why some well-known and previously entrenched brands may be headed out to pasture.

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MediaPost Publications Not Feeling The Love: Mindshare Reports Brand Loyalty Decline 01/23/2014

MediaPost Publications Not Feeling The Love: Mindshare Reports Brand Loyalty Decline 01/23/2014 | Digital advertising | Scoop.it

Are consumers falling out of love with brands?

A new cultural trends study from WPP media shop Mindshare suggests that may be the case, despite all the new ways technology is enabling brands to connect with consumers.

 

In fact, the study suggests that technology could be a part of the problem. It concludes that consumers are finding technology to be a double-edged sword. While they’re infatuated with devices and social media on one hand, on the other, all the connectedness can be overwhelming for people, with 58% saying it makes the world “more complex” and perhaps not so easy to navigate.

 

In the latest so-called “Culture Vulture” report from the agency, less than half (47%) of respondents agreed that “When I see or hear something interesting about a brand I like to pass it on.” That’s down from the 66% of consumers who agreed with that statement four years ago.


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Russ Merz, Ph.D.'s curator insight, January 23, 2014 5:40 PM

Might the apparent decline in #brandlove and #brandloyalty, as reported by Mindshare, be a consequence of the "paradox of choice"?

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Coca-Cola Removes Gay Marriage Scene From Irish TV Ad

Coca-Cola Removes Gay Marriage Scene From Irish TV Ad | Digital advertising | Scoop.it
The LGBT publication Eile.ie said that the ad campaign titled Reasons To Believe, leaves the scene out of the Irish version of the new advert. ...

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[Infographic] Digital Marketing Trends & Predictions for 2014 | Position² | #TheMarketingAutomationAlert

[Infographic] Digital Marketing Trends & Predictions for 2014 | Position² | #TheMarketingAutomationAlert | Digital advertising | Scoop.it
The year 2014 - digital marketing has reached a whole new level and continues to do so. However, some marketers are still wondering - "What factors are going to influence my marketing efforts this year and to what extent?

 

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► Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html  (your privacy is protected).


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marketingIO's curator insight, January 6, 2014 7:43 PM

Simple easy datapoints that you may need.

Rescooped by Andy Vassilev from Media Intelligence - Middle East and North Africa (MENA)
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Online Ad Spend to Hit $1bn in Mena

Online Ad Spend to Hit $1bn in Mena | Digital advertising | Scoop.it
Online advertising spending totalled $300 million in the Mena region in 2013, and is increasing at a 37 per cent growth rate a year to reach $1 billion in 2017, said an industry expert. “Online

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Rescooped by Andy Vassilev from Hospitality Digital Marketing & Beyond
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Marriott CEO Interested in Buying More Hotel Operators to Add Brands

Marriott CEO Interested in Buying More Hotel Operators to Add Brands | Digital advertising | Scoop.it
Marriott would consider buying more hotel-management companies after its acquisition of South Africa’s Protea Hospitality Holdings.

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Rescooped by Andy Vassilev from Media Intelligence - Middle East and North Africa (MENA)
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Media: Arabic portals eye traffic and ad dollars - Zawya

Media: Arabic portals eye traffic and ad dollars - Zawya | Digital advertising | Scoop.it
The online media wars for eyeballs — and the increased advertising dollars that come with it — continue in earnest. CNN has just come out with a revamped look for its Arabic language portal, CNNArabic.com, and the broadcaster makes clear that

Via Ali Sajid
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Rescooped by Andy Vassilev from consumer psychology
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5 Massive Advertising Campaign Wars Between Rival Brands

5 Massive Advertising Campaign Wars Between Rival Brands | Digital advertising | Scoop.it

"For as long as we can remember, rival brands have been challenging each other through a wide range of advertising mediums – from posters and billboard ads to videos and emails ..."


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Rescooped by Andy Vassilev from Business Brainpower with the Human Touch
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Efficiency and Effectiveness in Digital Advertising

Efficiency and Effectiveness in Digital Advertising | Digital advertising | Scoop.it

The digital revolution has turned countless businesses and business partnerships on their heads—not the least of which is the relationship between advertisers and their agencies. For the former, digital solves a problem that has dogged the industry since the days of John Wanamaker and his oft-quoted observation: “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” Advertisers now have the ability to know whether they are targeting the right person in the right place at the right time—a powerful capability.

 

For agencies, however, this capability comes at a price. The almost limitless choices and flexibility related to the timing, placement, and format of digital ads inject multiple layers of complexity—and, often, inefficiency—into digital-marketing operations. With more than 20 potential intermediaries between advertisers and publishers today, the value chain has morphed into a maze of myriad associations and solutions. Complexity too often reigns, and it’s not surprising that agencies are wasting far too many resources and way too much time—in an age when both are in short supply.


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The Learning Factor's curator insight, June 3, 2013 5:21 PM

In an increasingly ROI-driven industry, agencies that can translate efficiency gains into added value and superior performance for their clients attain an increasingly important competitive advantage.

Paul Denton's curator insight, June 3, 2013 10:20 PM

Insightful view of digital media

The Learning Factor's comment, June 4, 2013 8:30 PM
It is a great read. Glad you enjoyed it.