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Scooped by Heike Bedrich
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Using Social Creative to Trump Data -- AJ Vernet, GM Social, Sizmek - AJ Vernet and Joseph Epstein - Cup of Yo! - Jack Myers

Using Social Creative to Trump Data -- AJ Vernet, GM Social, Sizmek - AJ Vernet and Joseph Epstein - Cup of Yo! - Jack Myers | Digital Advertising Business | Scoop.it
But Facebook isn’t the only one who’s undergone some changes. Consumer media habits have changed, rather dramatically. Yes, Facebook, Twitter and YouTube remain our go-to social behemoths, but our social behaviors are diversifying across a rapidly growing cadre of platforms: Snapchat, Tindrr, Instagram, Pinterest, G+, LinkedIn, What’s App, Line, Vine, Tumblr, Secret, Paper and Whisper. For those keeping score, that is 16 separate platforms in which we friend, fan, like, share, heart, comment, tweet and report. Oh, and more and more we are forgoing our PCs and engaging with these platforms primarily through our smartphones. What’s a brand to do?
Heike Bedrich's insight:

Let’s use creative to trump data. 

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Social Media rockt den Second Screen | DIGITALSTRATEGIE

Social Media rockt den Second Screen | DIGITALSTRATEGIE | Digital Advertising Business | Scoop.it
Heike Bedrich's insight:

News from my Blog. German written article about the boom of second screen through social media connections. 

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Rescooped by Heike Bedrich from Location based advertising
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Understanding The New Mobile Advertising Benchmarks

Understanding The New Mobile Advertising Benchmarks | Digital Advertising Business | Scoop.it
In an effort to find out what forms of mobile advertising are truly the most effective, DG MediaMind created a benchmark study to measure the success of different types of interactive mobile banners and ads.

Via jerome leger
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Rescooped by Heike Bedrich from New Customer - Passenger Experience
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#Infographic - How #UGC is boosting Sales!

#Infographic - How #UGC is boosting Sales! | Digital Advertising Business | Scoop.it
If you do online retail, you probably know all about SEO, SEM and other acronyms. But how about UGC: user generated content? UGC might be a good way to allow your own customers to make pitches to new ones about your products. The folks at Offerpop have put together an infographic pull of ideas, such […]

Via Eric_Determined / Eric Silverstein
Heike Bedrich's insight:

This topic should get more attention by advertisers. Recommandations are a P2P Business. I'm sure UGC will be more important in future. 

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Eric_Determined / Eric Silverstein's curator insight, May 30, 2014 12:42 AM

Your #Marketing efforts should include your customer's generated content related to your brand and their experience with your brand.


You will be surprised by the results!  


What are your thoughts?

Scooped by Heike Bedrich
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25 Content Marketing Tools for Curation, Creation, Promotion & Distribution [Infographic] - SocialTimes

25 Content Marketing Tools for Curation, Creation, Promotion & Distribution [Infographic] - SocialTimes | Digital Advertising Business | Scoop.it
A growing number of companies recognize the importance of original content for their marketing.
Heike Bedrich's insight:

Overview of some great tools / platforms to manage Content Marketing. Not only for business. 

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