Digital Advertisi...
Follow
Find
18 views | +0 today
Scooped by LatinaComm
onto Digital Advertising & Planning
Scoop.it!

View-Through Attribution Exposed

View-Through Attribution Exposed | Digital Advertising & Planning | Scoop.it

"Most of us see display ads every day, but few of us click on them. A study by comScore and Starcom MediaVest found that 84% percent of Internet users never click on an ad. But just because you didn’t click on an ad, doesn’t mean that ad didn’t enter your consciousness. Maybe later that day, or the next day, you found yourself visiting the site that was being promoted in the ad. That’s a view-through visit, or post-impression visit. If you performed an action while visiting the site, that would be a view-through conversion.  If you purchased a product while visiting the site, the revenue would be view-through revenue."

more...
No comment yet.
Digital Advertising & Planning
Info about Digital Advertising and Media Planning.
Curated by LatinaComm
Your new post is loading...
Your new post is loading...
Scooped by LatinaComm
Scoop.it!

How brands are embracing big social data

How brands are embracing big social data | Digital Advertising & Planning | Scoop.it
As Social Data Week approaches, we spoke to Erik Huddleston, CTO and EVP of Product at Dachis Group, a big data social analytics company that offers products to help brands harness ...
more...
No comment yet.
Scooped by LatinaComm
Scoop.it!

Pinning Intent: Why A Pinterest Ads API Makes Sense For Marketers

Pinning Intent: Why A Pinterest Ads API Makes Sense For Marketers | Digital Advertising & Planning | Scoop.it

"When Pinterest debuted price alerts in early August, it appeared to be a move on the visual social network’s part to help retailers reactivate purchase intent based on items consumers had previously pinned, should an item they covet go on sale."

more...
No comment yet.
Scooped by LatinaComm
Scoop.it!

How NASCAR Uses Relationship Marketing

How NASCAR Uses Relationship Marketing | Digital Advertising & Planning | Scoop.it
Nascar (Photo credit: Charles & Hudson) I am the first to admit I am not the biggest NASCAR fan - by a long shot. I am however, a huge fan of any brand that uses relationship marketing to better engage with its fans.
more...
No comment yet.
Scooped by LatinaComm
Scoop.it!

Mobile Advertising is Soaring while Newspapers Continue their Inexorable Decline

Mobile Advertising is Soaring while Newspapers Continue their Inexorable Decline | Digital Advertising & Planning | Scoop.it
The Interactive Advertising Bureau, a trade body, today released its full-year report (pdf) on trends in the advertising industry compiled by PricewaterhouseCoopers.
more...
No comment yet.
Scooped by LatinaComm
Scoop.it!

Buying Digital Advertising: A Brief Overview

"Advertising in the digital era functions very differently than in the past. A myriad of new factors weigh in on an advertiser's decision making process based on the products, goals of the campaigns, nature and location of the target audiences, budgets, and competition. 

 

One way to parse digital-advertising strategies is to consider whether they involve paid media, owned media or earned media-or some combination. Paid media refers to traditional advertising, in which advertisers purchase specific space or time.Owned media refers to vehicles that the marketers themselves create and populate with materials relating to their products and services-for example, Pampers.com. Earned media involves mention or discussion of brands in public outlets."

more...
No comment yet.
Scooped by LatinaComm
Scoop.it!

The Mechanics of Real-Time Bidding

The Mechanics of Real-Time Bidding | Digital Advertising & Planning | Scoop.it

"Many newcomers to online ad buying have questions regarding the traffic they can buy through a demand-side platform (DSP). How much does it cost? How much of it is available? What is the quality like?

 

The answers are actually interrelated, and require an understanding of the mechanics behind how real-time bidding (RTB) works."

more...
No comment yet.
Scooped by LatinaComm
Scoop.it!

The Truth About What Works in Digital Marketing

The Truth About What Works in Digital Marketing | Digital Advertising & Planning | Scoop.it

"The ROI work that we've done so far has demonstrated that digital is better than TV," said P&G Global Brand-Building Officer Marc Pritchard in an interview. "While you can still get very broad reach from TV, that to an extent dilutes some of the ROI." Digital still has "a smaller range of reach, but it's more targeted, and that's what gives it a higher ROI."

more...
No comment yet.
Scooped by LatinaComm
Scoop.it!

Nearly One-fifth of US Display Spending Will Be Automated This Year

Nearly One-fifth of US Display Spending Will Be Automated This Year | Digital Advertising & Planning | Scoop.it
 

"Programmatic buying will continue to gain a greater portion of display spending in the US this year, according to eMarketer’s latest estimates on US real-time bidding (RTB) and digital display advertising.

 

The growth of RTB comes as more advertisers familiarize themselves with a complex automated buying ecosystem, and seek to reach audiences through a more targeted, and—in some cases—cost-effective process."

more...
No comment yet.
Scooped by LatinaComm
Scoop.it!

Study: Social media user demographics 2013

Study: Social media user demographics 2013 | Digital Advertising & Planning | Scoop.it
Pew Internet and American Life Project and Princeton Survey Research Associates International recently released a study describing the demographics of U.S. social media users in 2013.
more...
No comment yet.
Scooped by LatinaComm
Scoop.it!

7 Things I've Figured Out About The New Google Maps

7 Things I've Figured Out About The New Google Maps | Digital Advertising & Planning | Scoop.it
Google has been busy changing a lot of the user interfaces for its local search services. Between the new Google Maps, the Google Local Carousel and the new Reviews Pop-Ups, they have certainly thrown the local search world into a tizzy.
more...
No comment yet.
Scooped by LatinaComm
Scoop.it!

We Need a Better Definition of "Native Advertising"

We Need a Better Definition of "Native Advertising" | Digital Advertising & Planning | Scoop.it

"Many believe that native advertising is just a digital euphemism for the classic advertorial that would frequently fill a page in your local newspaper or national magazine — only with less of a wall between the traditional church-and-state structure of editorial and advertising (like when The Atlanticran a subtly flagged advertorial for The Church of Scientology). Others will say that "native advertising' is advertising that is unique to a specific channel (like when BuzzFeed works with an advertiser to create a piece of content that will only run on BuzzFeed) or it could even be platform-wide (let's say AOL runs sponsored content across many of their channels, from Huffington Post and TechCrunch to Patch)."

more...
No comment yet.
Scooped by LatinaComm
Scoop.it!

View-Through Attribution Exposed

View-Through Attribution Exposed | Digital Advertising & Planning | Scoop.it

"Most of us see display ads every day, but few of us click on them. A study by comScore and Starcom MediaVest found that 84% percent of Internet users never click on an ad. But just because you didn’t click on an ad, doesn’t mean that ad didn’t enter your consciousness. Maybe later that day, or the next day, you found yourself visiting the site that was being promoted in the ad. That’s a view-through visit, or post-impression visit. If you performed an action while visiting the site, that would be a view-through conversion.  If you purchased a product while visiting the site, the revenue would be view-through revenue."

more...
No comment yet.
Scooped by LatinaComm
Scoop.it!

The New Algorithm of Web Marketing

The New Algorithm of Web Marketing | Digital Advertising & Planning | Scoop.it

"In digital advertising, that formula is being increasingly tested by fast-paced, algorithmic bidding systems that target individual consumers rather than the aggregate audience publishers serve up. In the world of “programmatic buying” technologies, context matters less than tracking those consumers wherever they go. And that kind of buying is the reason that shoe ad follows you whether you’re on Weather.com or on a local news blog."

more...
No comment yet.