Coca-Cola has emerged from an extensive round of teen panels and believes it knows what those kids want from the brand—fun, "snackable" digital experiences that center on mobile consumption over desktops.
Alanna McGill's insight:
Almost treating them like a beta community - kids send in their ideas and their games could get made.
You step into Nike store and Meat Pack (competitor shoe store) notifies you that you get discount of 100% - and counts down from that point. So the race is to get to the store before your discount runs out.
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