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Copyright Act could see social media users photos pilfered

Copyright Act could see social media users photos pilfered | Mobile Advertising | Scoop.it
The government is facing a barrage of criticism over its plans to introduce legislation which detractors protest will give free rein to...
Alanna McGill's insight:

Just waiting for an app to watermark photos. And manage royalties. 

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Coke Runs First All-Digital Effort, Focusing on Teens and Mobile

Coke Runs First All-Digital Effort, Focusing on Teens and Mobile | Mobile Advertising | Scoop.it
Coca-Cola has emerged from an extensive round of teen panels and believes it knows what those kids want from the brand—fun, "snackable" digital experiences that center on mobile consumption over desktops.
Alanna McGill's insight:

Almost treating them like a beta community - kids send in their ideas and their games could  get made. 

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Interesting use of mobile coupons 

Interesting use of mobile coupons  | Mobile Advertising | Scoop.it
Interesting use of mobile coupons
Alanna McGill's insight:

You step into Nike store and Meat Pack (competitor shoe store) notifies you that you get discount of 100% - and counts down from that point. So the race is to get to the store before your discount runs out. 

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