We are addicted, quite literally, to information.Why is that?
It's all about dopamine — a much-researched neurotransmitter produced at the top of the brain stem which targets brain regions that control reward and movement. . .
[...] "When we receive some valuable piece of information, or perform some act that promotes our health and survival, such as eating, drinking, having sex or making large amounts of money, dopamine is released along what are called the pleasure pathways of the brain, providing us with a rewarding, even euphoric, experience. In fact our brain seems to value the dopamine more than the food or drink or sex itself," explains Coates.
Via Bovee & Thill's Online Business Communication Magazines