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HTTPS as SEO Ranking Signal declared by Google | Boost IT

HTTPS as SEO Ranking Signal declared by Google | Boost IT | Digital Marketing | Scoop.it
If you want to improve your search ranking, you need to know that Google is using HTTPS as a SEO ranking signal, even if you don't sell anything or have secure information on your web site.

Via Joan Stewart
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Joan Stewart's curator insight, March 6, 2015 8:04 AM

Why Secure Socket Layer is ranking better with Google.

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Is Your Company’s Current Organizational Structure Well Suited For Social Media?

Is Your Company’s Current Organizational Structure Well Suited For Social Media? | Digital Marketing | Scoop.it
In order to tackle the right social media strategy, your current organization must be well structured. Take a minute to think about all the corporate pages you see on Facebook, Instagram, and Twitter. Who manages those accounts?
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Strategic principles for competing in the digital age | McKinsey & Company

Strategic principles for competing in the digital age | McKinsey & Company | Digital Marketing | Scoop.it
Digitization is rewriting the rules of competition, with incumbent companies most at risk of being left behind. Here are six critical decisions CEOs must make to address the strategic challenge posed by the digital revolution. A McKinsey Quarterly article.

Via Fred Zimny
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How to Survive the Decline of Organic Reach on Facebook [Infographic] - SocialTimes

How to Survive the Decline of Organic Reach on Facebook [Infographic] - SocialTimes | Digital Marketing | Scoop.it
As Facebook continues to evolve, it may be time for marketers to rethink their social media strategies.
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Use Hashtags to Boost Your Brand Presence Online [Infographic] - SocialTimes

Use Hashtags to Boost Your Brand Presence Online [Infographic] - SocialTimes | Digital Marketing | Scoop.it
Use hashtags with strategic consistency to follow, control and identify conversations relevant to your brand.
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Why the Future of Digital Marketing Is Pure PR

Why the Future of Digital Marketing Is Pure PR | Digital Marketing | Scoop.it
Public Relations - Savvy digital marketers who use the methodologies of public relations in a sustained and strategic manner across the board can reap a potential world of benefits.
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Five questions you must answer before starting a social media strategy | Boone Digital

Five questions you must answer before starting a social media strategy | Boone Digital | Digital Marketing | Scoop.it

Regardless of your type of business or product, ignoring social media marketing is a bad idea. But before you dive into the world of Facebook, Twitter, LinkedIn, Foursquare and the like, you’d be smart to have a plan. You don’t start a long vacation without an itinerary , did you?


Via Giuseppe Fattori
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Social Media Optimization Strategy

Social Media Optimization Strategy | Digital Marketing | Scoop.it
Are you taking full advantage of your social media channels? The right social media optimization strategy can help your site rank highly, drive more traffic, and deliver the results you're looking for.
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Rescooped by Laura Chiocciora from HEALTHCARE & SOCIAL MEDIA
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Four Trends for Social Media in Healthcare in 2014

Four Trends for Social Media in Healthcare in 2014 | Digital Marketing | Scoop.it

Have you sent a Tweet to your local hospital yet? Don’t laugh – 64% of hospitals are already using Twitter.*

Many of the trends that healthcare is seeing in Twitter and other social media platforms will become more mainstream in 2014. The payoff will be great - hospitals and doctors will be able to build stronger relationships with their customers.

These are four top trends I think will emerge in 2014 and beyond for social media in healthcare.

Patient engagement – 41% of patients say that social media affects their choice of provider in some way*. More providers will realize this and use social media to do a better job of communicating with patients with things like ER wait times, community crisis information and even live Tweets of medical procedures.DIY Health Sites – More patients are taking a do-it-yourself approach to their treatments, and looking to connect with sites that can offer guidance. Health care providers will step in to this role increasingly in 2014.

“Edutainment” sites - There is also a growing trend of online sites that offer health and wellness tools, or “edutainment.” These sites put a fun spin on steps we can take to keep healthy, like tracking exercise or diet. More healthcare providers will roll out their own sites so they can better connect with their patients. It’s a $1.7 billion industry that’s projected to reach $6 billion by 2015*.

Predicting Trends – The next big thing will be predictive analytics. In the not-too-distant future, healthcare providers will be able to use people’s conversations online to predict large scale health events, like flu outbreaks. By having this knowledge available, health systems will be better able to prepare with staffing and supplies before their clinics become swamped with sick people.


Via Plus91, Lionel Reichardt / le Pharmageek
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Homeopath Doctor's curator insight, April 1, 2014 2:14 AM

pre-menstrual syndrome Treatment :: homeopathy doctor in jaipur, homeopathic Therapic Qualities, B.H.M.S  Specialist, Homeopathic charitable dispensary, Homoeopathic  hospital and research center.

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Social media and the cancer community

Social media and the cancer community | Digital Marketing | Scoop.it
In pharmaphorum's digital and social media themed month, Susi Burke of Cancer Intelligence discusses social media use within the oncology space. Social Media is defined by the General Medical Council as 'web-based applications that allow people to...

Via Parag Vora, Lionel Reichardt / le Pharmageek
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Here's the Big Problem With Chasing Customers on Social Media - Entrepreneur

Here's the Big Problem With Chasing Customers on Social Media - Entrepreneur | Digital Marketing | Scoop.it
Entrepreneur
Here's the Big Problem With Chasing Customers on Social Media
Entrepreneur
The problem lies in the way most marketers tackle social media.
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Should I Post This? Your Guide to Social Media [Infographic]

Should I Post This? Your Guide to Social Media [Infographic] | Digital Marketing | Scoop.it

Social media is often used for personal expression; to show special interests, proud moments, something informative, and personal statements. Social media accounts can be an extension of who were are. We live in a time where we can reach more people than in person. It can be tempting to tell everyone everything...


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Chris Gower's curator insight, March 5, 2015 11:06 AM

Some valuable e-safety thoughts :) 

Owen Kim's curator insight, March 7, 2015 4:48 AM

Social media is something that almost everyone uses and can give significant impact to people. Some people cannot differentiate what is and what is not appropriate to upload or publish hence it is good that everyone knows what and when to upload. Some people now days leave negative comments because of inappropriate posts which may lead to conflicts between people or hurting one's emotion. I feel that people should be sensitive when uploading a post so that negative impacts of social media will not worsen.

Sze Min's curator insight, March 8, 2015 6:20 AM

Almost everyone has social media accounts nowadays. But it stills narrow down to whether you are using it appropriately or not. Especially when the social medias are linked together, you would have to be careful on how you use it, as once the photos or status are online, everybody in the world would be able to see it.

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Evolution of Storytelling

Evolution of Storytelling | Digital Marketing | Scoop.it

#


Via Kim Zinke (aka Gimli Goose), Mervi Rauhala, Hans Heesterbeek, The Digital Rocking Chair
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Claude Emond's curator insight, April 5, 2014 8:11 AM

Good story told on this infographic. For those leaders who know that nothing beats telling a good story :)

Marta Torán's curator insight, April 6, 2014 5:56 AM

Genial!

Clare Treloar's curator insight, April 10, 2014 6:04 PM

Another interesting infographic

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Social Media is Transforming Health Care | Social Media Today

Social Media is Transforming Health Care | Social Media Today | Digital Marketing | Scoop.it
Social media has quickly become one of the dominant forms of communication today. It seems like everybody is using Facebook, Twitter, Instagram, or some other platform to connect with friends and family. People use social media for all sorts of reasons, but they’re also increasingly using it to get medical information.
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Rise of the mobile-first social network: US stats

Rise of the mobile-first social network: US stats | Digital Marketing | Scoop.it
The majority of social media sites are seeing far more traffic and time spent coming from mobile devices than from desktops.
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7 examples of engaging 404 error pages - Smart Insights Digital Marketing Advice

7 examples of engaging 404 error pages - Smart Insights Digital Marketing Advice | Digital Marketing | Scoop.it
Creative approaches to say sorry more positively Having worked on a number of web projects over the years, I still receive great examples of 404 page desig. Marketing topic(s):Findability. Advice by Jill Quick.
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Manchester United and Google+ Hangout offer fans Front Row tickets

Manchester United and Google+ Hangout offer fans Front Row tickets | Digital Marketing | Scoop.it
Google+ has joined Manchester United’s starting 11 to offer fans the opportunity to take a virtual pew at the Theatre of Dreams via their...
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Twitter Cards per la generazione di lead

Twitter Cards per la generazione di lead | Digital Marketing | Scoop.it
Ottenere indirizzi mail di persone realmente interessate ad un servizio o prodotto è la vera sfida di chi si occupa di marketing digitale, per raccogliere lead si possono fare elaborate landing page e altre attività più o meno complesse. Spesso ...
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The Definitive Guide to Growth Hacking

The Definitive Guide to Growth Hacking | Digital Marketing | Scoop.it
There is a revolution taking place in the world of startup growth, and we wanted to help people understand this new phenomenon. Those who understand growth hacking will have a competitive advantage that is hard to overstate, and we wanted to provide a robust framework for thinking about it.
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Social Media for Startups - 21 Social Media Technology Questions Answered

Social Media for Startups - 21 Social Media Technology Questions Answered | Digital Marketing | Scoop.it
We answer 21 common questions that are asked by startups in relation to social media. Social media for startups can be confusing but this article will help

Via Cendrine Marrouat - cendrinemarrouat.com
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Matthew *Matt Warren's curator insight, March 9, 2014 11:11 PM

Good starting point.

Wen Gao's curator insight, May 15, 2014 3:14 PM

One of the advantages of social media is that they can provide kinds of free advertisement. Actually it is not totally free, because when you are managing your advertisement, it cost you very much of time. There is a useful tool called Google Keyword Tool. You can use it to figure out the amount that people search for your site on monthly basis. Guest posting on other influential blogs can be very beneficial to drive relevant traffic to our site. Make sure to have a good author bio which includes a link back to our site using relevant keywords that we want to be ranked on. In order to save our time as much as possible, we can use some useful software, for example, if we are using twitter, we can also use a tool named Hootsuite. Create a twitter list of all the influential people that you want to connect with and create a column within Hootsuite that tracks these.  Create other filters that are relevant to your business and separate them out in columns.

yundy wang's curator insight, August 31, 2014 5:21 AM

One of the advantages of social media is that they can provide kinds of free advertisement. Actually it is not totally free, because when you are managing your advertisement, it cost you very much of time. There is a useful tool called Google Keyword Tool. You can use it to figure out the amount that people search for your site on monthly basis. Guest posting on other influential blogs can be very beneficial to drive relevant traffic to our site. Make sure to have a good author bio which includes a link back to our site using relevant keywords that we want to be ranked on. In order to save our time as much as possible, we can use some useful software, for example, if we are using twitter, we can also use a tool named Hootsuite. Create a twitter list of all the influential people that you want to connect with and create a column within Hootsuite that tracks these.  Create other filters that are relevant to your business and separate them out in columns.

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Business Executives’ Top 3 Social Media Concerns - HootSuite Social Media Management

Business Executives’ Top 3 Social Media Concerns - HootSuite Social Media Management | Digital Marketing | Scoop.it
The role of the IT leader is changing. CIOs must shift their focus from “keeping the lights on” to enabling organizational growth through new technology and improved processes. That means playing an active role in setting business strategy and aligning IT with business goals. With social media efforts taking an increasingly important role in the
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