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digistrat
A propos de l'impact du digital qui va disrupter les entreprises à tous les étages : vente, marketing, communication et business
Curated by Henri RUET
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Marketing for Startups: 5 Common Marketing Mistakes - exploreB2B

Marketing for Startups: 5 Common Marketing Mistakes - exploreB2B | digistrat | Scoop.it
Mistake 1: Lack of marketing strategy
Sure you want increased sales as a result of your marketing efforts but unless you have answered some basic questions about what you are offering, to whom ...
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David C Aaronson's curator insight, February 20, 2013 8:16 PM

Marketing is vital to any business.  A strong marketing plan executed leads to success. https://exploreb2b.com/articles/marketing-for-startups-5-common-marketing-mistakes

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How to Master Facebook Marketing in 10 Days

How to Master Facebook Marketing in 10 Days | digistrat | Scoop.it

Wondering how to quickly build a faithful following on Facebook?

Whether it’s Facebook’s complexity or simplicity that has you stymied, if you put in just a little effort— for 10 days—you can boost your Facebook interactions by 10, 20, even 30 percent or more.

In HubSpot’s new eBook “How to Master Facebook Marketing in 10 Days” you'll learn how to:

Evaluate successful Facebook pagesUnderstand Facebook best practicesSpeak Facebook-eseCreate custom Welcome PagesCreate a content calendarUnderstand EdgeRank and the art of engagementPut on a showCreate a contestRun a targeted ad campaignUse Facebook’s analytics package ‘Insights’

Start garnering fans and customers who will spend real money as a result of your social marketing magic. Download the new eBook “How to Master Facebook Marketing in 10 Days” now!

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Community manager, un métier à la portée de tous ?

Community manager, un métier à la portée de tous ? | digistrat | Scoop.it
Trêve de clichés, qu'est-que fait vraiment un community manager? Comment en sélectionner un? Qu'en attendre?
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Google Analytics pour les nuls ! | Blog YouSeeMii

Google Analytics pour les nuls ! | Blog YouSeeMii | digistrat | Scoop.it

Click here to edit the content

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What’s New in Recent Email Marketing Research

What’s New in Recent Email Marketing Research | digistrat | Scoop.it

As online professionals, we spend a lot of our time testing, researching and applying new strategies to create “best practices.” Sometimes these practices apply to everyone and sometimes they just apply to us. It’s the “testing” part of it that’s so crucial to determine which is which.

Along with the most popular content, publishers pay close attention to click-throughs per campaign, revenue per subscriber, revenue per thousand emails sent and revenue per campaign. These metrics help you plan future email marketing campaigns and create new best practices for your company.

Understanding these metrics and detailing them each quarter can help you tighten up any weak links in your email newsletters and email marketing campaigns. And that’s without considering the actual design of your email pieces.

This post outlines some recent research. Do you agree/disagree with some of the findings?

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Henri RUET's curator insight, March 6, 2013 6:21 AM

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How Social Media Impacts SEO: Infographic

How Social Media Impacts SEO: Infographic | digistrat | Scoop.it

Search engine optimization has not been dependent on a minimal number of factors for a long time now, such as number of times a keyword appeared on a page, and it continues to become a more complex web of on and off-page factors every month. 

 

One of the more recent factors that has had an impact on search ranking is social media.

  

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Mike Barnes's comment, March 12, 2013 1:31 PM
It's not rocket science - http://seo-alien.com/tips-and-tricks/online-marketing-basics-creating-the-right-foundation/
Mike Ellsworth's curator insight, March 12, 2013 2:38 PM

Wow! One fact on this Infographic says tweeting cuts time to index by half!

Manny Luna 's comment, March 13, 2013 3:10 AM
Thanks!
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Infographie : Les Français et le display

Infographie : Les Français et le display | digistrat | Scoop.it
Tradelab, spécialiste en optimisation des performances des campagnes RTB (Real time bidding), a réalisé en janvier dernier une étude sur le thème 'les Français et le display'.
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4 Ways to Use Pinterest to Rank High in Search Engines | Jeffbullas's Blog

4 Ways to Use Pinterest to Rank High in Search Engines | Jeffbullas's Blog | digistrat | Scoop.it

It’s no secret that companies are using Pinterest for marketing purposes and doing so successfully. Pinterest is a great tool for raising brand awareness, driving traffic back to your website and increasing sales.

 

This post isn’t your traditional post about how to use Pinterest for marketing. Instead it will show you 4 ways that Pinterest can help you find link building opportunities. This will assist you in optimizing your website or blog for search engines.

 

So how does link building  help you rank higher in Google or Bing when people put in the key words or phrases that they would use to find your products and services?

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Chiara Zanone Translations's curator insight, February 2, 2013 12:48 PM

Per un utilizzo efficace di Pinterest

anna tagliapietra's curator insight, February 5, 2013 9:22 AM

Pinterest è una delle scoperte più recenti nel panorama dei social media marketers, ma sta già dando buonissimi risultati soprattutto in termini di inbound marketing.

Jeff Bullas in questo articolo ci presenta 4 modi di usare Pinterest per alzare la visibilità nei motori di ricerca.

Due di questi punti mi hanno più incuriosita; il primo è quello che elenca i modi per trovare buoni partner per il guest blogging, opzione in Italia poco sfruttata, ma assolutamente efficace per il link building e per aumentare la vostra reputazione online. Guardando nelle categorie che vi appartengono, potete trovare pins che parlano del vostro argomento e controllare sia l'autore che il sito di origine per scoprire se ci sono opportunità di guesting.

L'altro punto è lo studio dei nostri competitor: mettendo il loro dominio nel search tool di Pinterest, possiamo vedere sia cosa postano loro sia chi li segue, li re-pinna, li apprezza e quindi trovare gli influencers di riferimento nel settore che ci interessa.

Jeff Bullas ci dà altri spunti e dritte nell'articolo e mi piacerebbe sapere se qualcuno di voi sta usando Pinterest per il proprio business e con che metodologia.

Buona lettura!

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13 conseils et outils pour démultiplier l’audience de votre site grâce aux réseaux sociaux.

13 conseils et outils pour démultiplier l’audience de votre site grâce aux réseaux sociaux. | digistrat | Scoop.it
Vous avez lancé votre page Facebook, recruté des amis (fans), vous partagez de l'information mais les résultats se font attendre. Peu de réactions de la part des internautes et l'impression de parler dans le vide.
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How Social Media Impacts SEO: Infographic

How Social Media Impacts SEO: Infographic | digistrat | Scoop.it

Search engine optimization has not been dependent on a minimal number of factors for a long time now, such as number of times a keyword appeared on a page, and it continues to become a more complex web of on and off-page factors every month. 

 

One of the more recent factors that has had an impact on search ranking is social media.

  

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Via Antonino Militello, Randi Thompson, Anthony Burke
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Mike Barnes's comment, March 12, 2013 1:31 PM
It's not rocket science - http://seo-alien.com/tips-and-tricks/online-marketing-basics-creating-the-right-foundation/
Mike Ellsworth's curator insight, March 12, 2013 2:38 PM

Wow! One fact on this Infographic says tweeting cuts time to index by half!

Manny Luna 's comment, March 13, 2013 3:10 AM
Thanks!
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8 Big Marketing Campaign Mistakes to Stop Making NOW

8 Big Marketing Campaign Mistakes to Stop Making NOW | digistrat | Scoop.it
Erase these 8 rookie marketing campaign mistakes from your next campaign.
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Via Stephen Walker
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Stephen Walker's curator insight, March 3, 2013 5:11 PM

This is a very good summary of how to conduct an integrated marketing campaign, with great use of screenshot images.

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[Infographie] Collecte de données : quelles infos les internautes sont prêts à partager

[Infographie] Collecte de données : quelles infos les internautes sont prêts à partager | digistrat | Scoop.it
A l'heure du Big Data quels types d’informations les internautes sont-ils prêts à partager ?
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What’s New in Recent Email Marketing Research

What’s New in Recent Email Marketing Research | digistrat | Scoop.it

As online professionals, we spend a lot of our time testing, researching and applying new strategies to create “best practices.” Sometimes these practices apply to everyone and sometimes they just apply to us. It’s the “testing” part of it that’s so crucial to determine which is which.

Along with the most popular content, publishers pay close attention to click-throughs per campaign, revenue per subscriber, revenue per thousand emails sent and revenue per campaign. These metrics help you plan future email marketing campaigns and create new best practices for your company.

Understanding these metrics and detailing them each quarter can help you tighten up any weak links in your email newsletters and email marketing campaigns. And that’s without considering the actual design of your email pieces.

This post outlines some recent research. Do you agree/disagree with some of the findings?

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Henri RUET's curator insight, March 8, 2013 1:58 PM

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Small Business Guide to Mobile Marketing | Visual.ly

Small Business Guide to Mobile Marketing | Visual.ly | digistrat | Scoop.it
It's crucial to understand where the mobile industry is heading and to have your business on Mobile. With that in mind, is your business doing Mobile
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The State of Organic Search in 2013

The State of Organic Search in 2013 | digistrat | Scoop.it
BrightEdge recently released the results of their 2013 Search Marketer Survey. The survey was conducted to try and help identify, and more importantly clarify the priorities and needs of organic search marketers across the globe.
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David C Aaronson's curator insight, February 26, 2013 1:46 PM

Social Engagement and Blog Posting are essential habits for 2013 and beyond.

http://blog.mediative.com/en/2013/02/22/state-organic-search-2013/

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SEO-tactics_v2012.jpg (2595x1731 pixels)

SEO-tactics_v2012.jpg (2595x1731 pixels) | digistrat | Scoop.it

The 2012 SEO Tactics infographic from Response Mine Interactive breaks down the tactics they use to get the highest rankings for their clients in 2012, and expect them to stay the same for the majority of 2013. The four main tactics are on-site influences, off-site influences, reporting & analytics, and keywords.

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Via malek
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malek's curator insight, March 4, 2013 9:46 AM

These are the components of a dominating SEO campaign. It’s a simple infographic listing and weighting every tactic we employ to gain top rankings for our clients and make them millions of dollars. Expect this chart to stay current through most of 2013.

Henri RUET's curator insight, March 6, 2013 6:23 AM

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INFOGRAPHIC: What Makes Social Media so Influential?

INFOGRAPHIC: What Makes Social Media so Influential? | digistrat | Scoop.it
If your impression of social media is limited to your friends posting cat videos and teenagers glued to their iPhones – think again.
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Via David C Aaronson
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David C Aaronson's curator insight, March 1, 2013 2:27 PM

Social Media is becoming part of the fabric of our lives and the lives of those we interface with.

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Beginning a B2B strategy in mobile marketing through social optimization | QR Code Press

Beginning a B2B strategy in mobile marketing through social optimization | QR Code Press | digistrat | Scoop.it

Though marketers can see that there can be an opportunity waiting for them where mobile technology and social marketing meet, the majority of them have yet to determine precisely how to go about getting started.

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Infographie : Les Français et le display

Infographie : Les Français et le display | digistrat | Scoop.it
Tradelab, spécialiste en optimisation des performances des campagnes RTB (Real time bidding), a réalisé en janvier dernier une étude sur le thème 'les Français et le display'.

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Henri RUET's curator insight, March 6, 2013 7:23 PM

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The Basics Of Social Media Marketing For B2B Companies

The Basics Of Social Media Marketing For B2B Companies | digistrat | Scoop.it
After much talk of mobile and adapting to other mediums, it looks like B2B businesses are beginning to focus on the basics again as they try to improve their marketing capabilities.
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L'e-commerce a crû de 14% pendant les soldes d'hiver 2013

L'e-commerce a crû de 14% pendant les soldes d'hiver 2013 | digistrat | Scoop.it
Les dépenses en ligne des Français ont augmenté de 14% entre les mois de janvier 2012 et 2013. En un an, le panier moyen a perdu 1,91 euro pour tomber à 86,30 euros. L'indice mensuel des paiements en ligne du JDN fait le point.
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Quelles sont les grandes tendances du Web aux Etats-Unis ?

Quelles sont les grandes tendances du Web aux Etats-Unis ? | digistrat | Scoop.it
Pendant que l'Internet mobile poursuit sa croissance, comment se redéfinit le Web américain ? Quels sont les sites qui cartonnent et les réseaux sociaux de demain ?
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How to Optimize Your Facebook Page for Facebook Graph Search | Social Media Examiner

How to Optimize Your Facebook Page for Facebook Graph Search | Social Media Examiner | digistrat | Scoop.it

Do you want to be more visible in Facebook Graph Search?

 

As Facebook Graph Search rolls out to more users, marketers are exploring different ways to use it.

 

This article will help you increase your exposure in Facebook Graph Search.

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Alexander Abramov's comment, March 18, 2013 6:11 AM
Really essential tips. Facebook Graph Search is a new and interesting way to attract targeted visitors from facebook.
Alexander Abramov's curator insight, March 18, 2013 6:11 AM

Really essential tips.  Facebook Graph Search is a new and interesting way to attract targeted visitors from facebook.

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SEO-tactics_v2012.jpg (2595x1731 pixels)

SEO-tactics_v2012.jpg (2595x1731 pixels) | digistrat | Scoop.it

The 2012 SEO Tactics infographic from Response Mine Interactive breaks down the tactics they use to get the highest rankings for their clients in 2012, and expect them to stay the same for the majority of 2013. The four main tactics are on-site influences, off-site influences, reporting & analytics, and keywords.

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Via malek
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malek's curator insight, March 4, 2013 9:46 AM

These are the components of a dominating SEO campaign. It’s a simple infographic listing and weighting every tactic we employ to gain top rankings for our clients and make them millions of dollars. Expect this chart to stay current through most of 2013.

Henri RUET's curator insight, March 8, 2013 1:59 PM

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Apple annonce l'iWatch, Twitter s'enflamme, un nouveau coup ...

Apple annonce l'iWatch, Twitter s'enflamme, un nouveau coup ... | digistrat | Scoop.it
Marketing Viral : Apple lancera t-il l'iWatch en 2013 ? Ce concept devrait en faire rêver plus d'un. Très surprenante, voire époustouflante, meltyBuzz vous en dit plus sur cette montre...
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