As online professionals, we spend a lot of our time testing, researching and applying new strategies to create “best practices.” Sometimes these practices apply to everyone and sometimes they just apply to us. It’s the “testing” part of it that’s so crucial to determine which is which.
Along with the most popular content, publishers pay close attention to click-throughs per campaign, revenue per subscriber, revenue per thousand emails sent and revenue per campaign. These metrics help you plan future email marketing campaigns and create new best practices for your company.
Understanding these metrics and detailing them each quarter can help you tighten up any weak links in your email newsletters and email marketing campaigns. And that’s without considering the actual design of your email pieces.
This post outlines some recent research. Do you agree/disagree with some of the findings?1
Via Gary Hitching